Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior UX/Product designer with an entrepreneurial mindset and a passion for creating user-centered solutions across mobile, web, and software platforms. I excel at storytelling, collaboration, and turning complex challenges into intuitive experiences using data, prototyping, and iteration. I’m excited about bridging technology and client needs through smart, scalable design systems, Agile practices, and emerging tech like AI/GenAI, conversational UI, and predictive design tools to drive innovation and impact.…I am a senior UX/Product designer with an entrepreneurial mindset and a passion for creating user-centered solutions across mobile, web, and software platforms. I excel at storytelling, collaboration, and turning complex challenges into intuitive experiences using data, prototyping, and iteration. I’m excited about bridging technology and client needs through smart, scalable design systems, Agile practices, and emerging tech like AI/GenAI, conversational UI, and predictive design tools to drive innovation and impact.

Masroor Iman

Product Designer, UX Designer, UI Designer, +3





I am a senior UX/Product designer with an entrepreneurial mindset and a passion for creating user-centered solutions across mobile, web, and software platforms. I excel at storytelling, collaboration, and turning complex challenges into intuitive experiences using data, prototyping, and iteration. I’m excited about bridging technology and client needs through smart, scalable design systems, Agile practices, and emerging tech like AI/GenAI, conversational UI, and predictive design tools to drive innovation and impact.…I am a senior UX/Product designer with an entrepreneurial mindset and a passion for creating user-centered solutions across mobile, web, and software platforms. I excel at storytelling, collaboration, and turning complex challenges into intuitive experiences using data, prototyping, and iteration. I’m excited about bridging technology and client needs through smart, scalable design systems, Agile practices, and emerging tech like AI/GenAI, conversational UI, and predictive design tools to drive innovation and impact.

Available to hire

I am a senior UX/Product designer with an entrepreneurial mindset and a passion for creating user-centered solutions across mobile, web, and software platforms. I excel at storytelling, collaboration, and turning complex challenges into intuitive experiences using data, prototyping, and iteration.

I’m excited about bridging technology and client needs through smart, scalable design systems, Agile practices, and emerging tech like AI/GenAI, conversational UI, and predictive design tools to drive innovation and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior UX/UI Designer at Toyota

July 31, 2023 - September 29, 2025

Redesigned the Toyota/Lexus dealership application to be more intuitive and user-friendly, reducing process time for technicians and dealerships by half. Established a critical platform for dealership technicians, crafted intuitive interfaces, and guaranteed accessibility (WCAG 2.2). Delivered 40 screens with 210 interactive components and contributed to a comprehensive Design System used across Toyota platforms. Led design workshops (Design Sprints) and prepared assets for smooth development handoff. Created 96 interactive prototype screens focused on case management, mobile apps, landing pages, and call center interfaces to improve communication between dealer technicians and corporate support.

Lead Product Designer at Cigna

October 31, 2024 - September 29, 2025

Led a team of three designers to streamline internal/B2B healthcare applications, leveraging AI tools to accelerate design work. Focused on functionality, accessibility (WCAG 2.2), and user experience, collaborating with Providers and Patients to gather feedback. Maintained the design system and guidelines to ensure consistency across products and facilitated Agile iterative design and development.

Senior UI/UX Designer at City of San Francisco

April 30, 2023 - September 29, 2025

Overhauled the state’s Human Services web platform to improve accessibility and user experience for a multilingual, multi-age user base. Applied responsive Design Systems, collaborated with Drupal developers, and launched over 10 portals to increase engagement while reducing support calls by 68%. Worked with stakeholders, gathered requirements, and iterated designs using Jira/Confluence.

Senior UX/UI Designer at Toyota

July 31, 2025 - September 29, 2025

Continued work on dealership-facing interfaces, strengthening the Design System and cross-team collaboration, delivering comprehensive prototypes and supporting development handoff for ongoing enhancements.

Senior Product Designer at T-Mobile (Client)

December 31, 2021 - September 29, 2025

Enhanced storefront application for T-Mobile shop agents, addressing readability and accessibility gaps, reducing process time by 56%, and enabling agents to serve more customers efficiently. Conducted cross-browser and device testing, created prototypes and visual assets, and maintained branding standards across B2C/B2B platforms.

Senior UX/UI Designer at Toyota

July 31, 2023 - September 29, 2025

Remote role focused on enhancing the Toyota/Lexus dealership application. Conducted research, discovery, interviews, A/B testing, visual design, prototyping, and usability testing to redesign the legacy system for a more intuitive user experience. Improved communication between dealership technicians and corporate support, delivered 40 screens with 210 interactive components, and contributed to a comprehensive Design System to ensure consistency and accessibility (WCAG 2.2). Drove design workshops and delivered the first-phase product for development handoff.

Senior UX/UI Designer at Toyota

July 31, 2025 - September 29, 2025

Continued UX improvements for dealership applications, focusing on scalable interfaces, accessibility, and inclusive design. Delivered 96 interactive prototype screens covering case management, mobile applications, landing pages, and call center interfaces to enhance alignment between dealer technicians and corporate teams.

Lead Product Designer at Cigna

October 1, 2024 - September 29, 2025

Led a team of three designers to design internal/B2B healthcare applications, leveraging AI to accelerate design processes. Improved patient check-in procedures, reducing wait times by over 75% and cutting overall costs by 22%. Worked in Angular environments, maintained the design system, and ensured WCAG 2.2 accessibility. Conducted stakeholder and patient/provider feedback sessions and translated findings into wireframes and prototypes.

Senior UI/UX Designer at City of San Francisco

April 1, 2023 - September 29, 2025

Overhauled the state human services web platform to support 20.5 million monthly users, focusing on accessibility and responsive design systems. Collaborated with Drupal developers to ensure performance and usability, launched 10+ portals, and reduced support calls by 68% through improved UX and documentation.

Senior Product Designer at T-Mobile

December 1, 2021 - September 29, 2025

Enhanced the storefront application used by T-Mobile shop agents across US stores. Addressed readability, accessibility, and design flaws by conducting store visits, interviews, and creating user flows, wireframes, and prototypes. Resulted in a 56% reduction in process time and improved cross-B2C/B2B usability with responsive design layouts and HTML/CSS assets.