I’m Otavio Venancio Passuello, a Product Designer specializing in UX/UI and Web Design, based in Americana, Brazil. I bring a software engineering foundation to the design process and have a track record of creating user-centered digital products for B2B and B2C companies. I’m known for turning complex problems into clear, visually compelling solutions while bridging design and development to ensure feasibility and impact. I thrive in cross-functional teams, lead design systems, and use research, prototyping, and usability testing to inform elegant interfaces and measurable business outcomes. My approach blends creativity with practical delivery, enabling scalable design that aligns with user needs and business goals.

Otavio Venancio Passuello

I’m Otavio Venancio Passuello, a Product Designer specializing in UX/UI and Web Design, based in Americana, Brazil. I bring a software engineering foundation to the design process and have a track record of creating user-centered digital products for B2B and B2C companies. I’m known for turning complex problems into clear, visually compelling solutions while bridging design and development to ensure feasibility and impact. I thrive in cross-functional teams, lead design systems, and use research, prototyping, and usability testing to inform elegant interfaces and measurable business outcomes. My approach blends creativity with practical delivery, enabling scalable design that aligns with user needs and business goals.

Available to hire

I’m Otavio Venancio Passuello, a Product Designer specializing in UX/UI and Web Design, based in Americana, Brazil. I bring a software engineering foundation to the design process and have a track record of creating user-centered digital products for B2B and B2C companies. I’m known for turning complex problems into clear, visually compelling solutions while bridging design and development to ensure feasibility and impact.

I thrive in cross-functional teams, lead design systems, and use research, prototyping, and usability testing to inform elegant interfaces and measurable business outcomes. My approach blends creativity with practical delivery, enabling scalable design that aligns with user needs and business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Advanced

Work Experience

Principal Designer (UX/UI) at BSOURCE
March 1, 2025 - Present
Leading the design team for the BSOURCE group, overseeing the creation of websites, prototypes, and design strategies.
Web Designer & Social Media Specialist at Freelance
December 31, 2023 - September 29, 2025
Designed responsive websites and digital experiences using Figma, React, Framer, and Webflow. Delivered engaging digital assets and marketing content, revitalizing brand communication.
Software Engineering Intern at BSOURCE
June 30, 2023 - September 29, 2025
Contributed as a full-stack web developer using C#, ExtJS, JavaScript, and SQL. Supported product teams by aligning design solutions with technical implementation. Strengthened collaboration between design and engineering, improving delivery efficiency.
Product Designer (UX/UI) at BSOURCE
May 1, 2023 - Present
Designed and delivered interfaces for B2B and B2C platforms, improving usability and consistency. Increased product usability by 25% through structured usability testing and design iterations. Boosted user engagement by 32% through research insights and data analysis. Developed and maintained a Design System, standardizing design language and accelerating delivery.
Product Designer & Web Designer at Freelance
December 31, 2021 - September 29, 2025
Designed websites, social media visuals, and digital campaigns for small businesses. Helped clients strengthen their digital presence through user-focused visual strategies.

Education

B.S. in Software Engineering (in progress) at Anhanguera University
January 1, 2023 - January 1, 2026
Technical Degree in Systems Development at ETEC Polivalente de Americana
January 1, 2020 - December 31, 2022

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - September 29, 2025
User Experience Design Essentials – Adobe XD
January 11, 2030 - September 29, 2025
Design for a Better World with Don Norman – Interaction Design Foundation
January 11, 2030 - September 29, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

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