I am a Digital & Omnichannel Marketing Leader with 25+ years of experience in online and omnichannel marketing, leading data-driven, customer-centric strategies across B2B, DTC, devices, biopharma, healthcare, technology, and consumer industries. I excel at building brand awareness, driving customer engagement, and implementing NPP (non-personal promotion), paid media, CRM, and digital transformation initiatives. I thrive on integrating SEO, SEM, social media, content marketing, and AI-driven personalization to drive revenue and deliver exceptional UX. I have a proven track record of managing cross-functional teams, analytics, and performance optimization to maximize digital marketing impact. I have led multi-million-dollar campaigns, integrated marketing automation tools (Salesforce, HubSpot, Marketo), optimized websites for conversions, and developed full-funnel digital strategies across global campaigns. I am passionate about data-driven decision-making and collaborating with stakeholders to align marketing with business goals.…

Peter J. DeLorenzo

I am a Digital & Omnichannel Marketing Leader with 25+ years of experience in online and omnichannel marketing, leading data-driven, customer-centric strategies across B2B, DTC, devices, biopharma, healthcare, technology, and consumer industries. I excel at building brand awareness, driving customer engagement, and implementing NPP (non-personal promotion), paid media, CRM, and digital transformation initiatives. I thrive on integrating SEO, SEM, social media, content marketing, and AI-driven personalization to drive revenue and deliver exceptional UX. I have a proven track record of managing cross-functional teams, analytics, and performance optimization to maximize digital marketing impact. I have led multi-million-dollar campaigns, integrated marketing automation tools (Salesforce, HubSpot, Marketo), optimized websites for conversions, and developed full-funnel digital strategies across global campaigns. I am passionate about data-driven decision-making and collaborating with stakeholders to align marketing with business goals.…

Available to hire

I am a Digital & Omnichannel Marketing Leader with 25+ years of experience in online and omnichannel marketing, leading data-driven, customer-centric strategies across B2B, DTC, devices, biopharma, healthcare, technology, and consumer industries. I excel at building brand awareness, driving customer engagement, and implementing NPP (non-personal promotion), paid media, CRM, and digital transformation initiatives. I thrive on integrating SEO, SEM, social media, content marketing, and AI-driven personalization to drive revenue and deliver exceptional UX.

I have a proven track record of managing cross-functional teams, analytics, and performance optimization to maximize digital marketing impact. I have led multi-million-dollar campaigns, integrated marketing automation tools (Salesforce, HubSpot, Marketo), optimized websites for conversions, and developed full-funnel digital strategies across global campaigns. I am passionate about data-driven decision-making and collaborating with stakeholders to align marketing with business goals.

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Experience Level

Work Experience

Senior Vice President, Digital Innovation at JPA Health
January 1, 2025 - September 29, 2025
Led digital marketing strategy and omnichannel execution for brands in biopharma, healthcare, and technology sectors. Spearheaded SEO, SEM, paid media, and content marketing initiatives to drive engagement and revenue growth. Developed full-funnel digital marketing strategies leveraging AI-driven analytics and programmatic advertising. Optimized website UX and conversion rates, increasing engagement and lead generation. Managed multi-million-dollar paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Integrated marketing automation tools (Salesforce, HubSpot, Marketo) to enhance CRM and lead nurturing strategies. Implemented SEO & content marketing strategies, boosting organic search rankings and audience engagement.
Senior Vice President, Engagement Strategy at CDMP
January 1, 2023 - September 29, 2025
Developed data-driven engagement strategies for global digital campaigns across multiple industries. Led multi-channel content creation, social media strategy, and customer journey mapping to enhance brand presence and engagement. Designed and executed SEO-optimized content marketing campaigns, driving organic traffic growth. Developed customer retention strategies using CRM automation, boosting email engagement and lead conversions. Analyzed and optimized PPC campaigns, reducing CPA and increasing ROI. Led UX and website redesign projects, improving navigation and mobile responsiveness.
Senior Vice President, Director of Digital Strategy at Medical Knowledge Group
January 1, 2021 - September 29, 2025
Directed global digital transformation initiatives, enhancing HCP and B2B engagement through data-driven content marketing and automation strategies. Launched omnichannel marketing automation campaigns, increasing engagement by 30%. Developed multi-channel retargeting strategies, improving customer acquisition and retention. Optimized content marketing & SEO strategies, resulting in increased organic search traffic. Integrated data driven analytics, refining audience segmentation and hyper-personalized marketing efforts.
Senior Vice President, Director of Digital Solutions at RevHealth
January 1, 2019 - September 29, 2025
Built and led a 30-member digital marketing team, focusing on SEO, SEM, content marketing, and social media engagement. Developed and executed multi-million-dollar paid media strategies, including Google Ads, Facebook Ads, and programmatic advertising. Spearheaded CRM and email marketing automation, increasing lead generation and customer retention. Managed digital brand launches across the US and global markets, ensuring cross-channel alignment. Implemented advanced analytics and data driven personalization, enhancing customer experience and conversion rates.
Senior Vice President, Digital Innovation at JPA Health
January 1, 2025 - September 29, 2025
Led digital marketing strategy and omnichannel execution for brands in biopharma, healthcare, and technology sectors. Spearheaded SEO, SEM, paid media, and content marketing initiatives to drive engagement and revenue growth. Developed full-funnel digital marketing strategies leveraging AI-driven analytics and programmatic advertising. Optimized website UX and conversion rates, increasing engagement and lead generation. Managed multi-million-dollar paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Integrated marketing automation tools (Salesforce, HubSpot, Marketo) to enhance CRM and lead nurturing strategies. Implemented SEO & content marketing strategies, boosting organic search rankings and audience engagement.
Senior Vice President, Engagement Strategy at CDMP
January 1, 2023 - September 29, 2025
Developed data-driven engagement strategies for global digital campaigns across multiple industries. Led multi-channel content creation, social media strategy, and customer journey mapping to enhance brand presence and engagement. Designed and executed SEO-optimized content marketing campaigns, driving organic traffic growth. Developed customer retention strategies using CRM automation, boosting email engagement and lead conversions. Analyzed and optimized PPC campaigns, reducing CPA and increasing ROI. Led UX and website redesign projects, improving navigation and mobile responsiveness.
Senior Vice President, Director of Digital Strategy at Medical Knowledge Group
January 1, 2021 - September 29, 2025
Directed global digital transformation initiatives, enhancing HCP and B2B engagement through data-driven content marketing and automation strategies. Launched omnichannel marketing automation campaigns, increasing engagement by 30%. Developed multi-channel retargeting strategies, improving customer acquisition and retention. Optimized content marketing & SEO strategies, resulting in increased organic search traffic. Integrated data driven analytics, refining audience segmentation and hyper-personalized marketing efforts.
Senior Vice President, Director of Digital Solutions at RevHealth
January 1, 2019 - September 29, 2025
Built and led a 30-member digital marketing team, focusing on SEO, SEM, content marketing, and social media engagement. Developed and executed multi-million-dollar paid media strategies, including Google Ads, Facebook Ads, and programmatic advertising. Spearheaded CRM and email marketing automation, increasing lead generation and customer retention. Managed digital brand launches across the US and global markets, ensuring cross-channel alignment. Implemented advanced analytics and data-driven personalization, enhancing customer experience and conversion rates.

Education

MPA at Long Island University
January 11, 2030 - September 29, 2025
MPA at Long Island University
January 11, 2030 - September 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Software & Internet, Professional Services, Media & Entertainment, Consumer Goods

Skills

Experience Level