Available to hire
I am Carla J. Villarreal H., a Commercial Director and Strategic Planner with 11+ years of experience leading marketing projects across B2B and B2C services, tourism, technology, real estate, healthcare, and education, among others. I excel at managing cross-functional teams, developing commercial strategies for brand expansion, account retention, budget management, and operational processes that strengthen stakeholder engagement and optimize media investment.
I enjoy conceptualizing brand messages and experiences for corporate events, designing and executing multi-channel marketing plans, coordinating advertising campaigns with external agencies, and applying AI tools to marketing and communications.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Account Manager at Room4Media
January 1, 2025 - September 29, 2025Managed accounts across multiple industries; developed strategic plans, reporting, and analysis. Designed and oversaw campaigns in Google Ads and Meta Ads. Conducted data analysis using digital tools for strategic decision-making. Implemented loyalty and upselling strategies, increasing average ticket by +18%. Coordinated creative and technical teams, reducing delivery times by +25%.
Marketing Specialist at Baden Bower
January 1, 2022 - September 29, 2025Designed marketing, commercial, and PR strategies for public figures, political leaders, designers, restaurants, tourism and educational platforms, sports, and the arts. Created campaigns for lead generation and lead nurturing, boosting client retention. Achieved a sustained +17% growth in leads and +14% in monthly contract closings. Managed high-budget digital campaigns with a monthly ROI of 30% – 37%. Led crisis communication strategies to protect corporate reputation.
Marketing Manager at Aequi
January 1, 2020 - September 29, 2025Built the Marketing & Communications department from the ground up: planning, performance scoping, sub-department structure, and integration with finance, legal, and CSR. Designed and led digital campaigns via Meta, Instagram, and HubSpot, driving +44% growth in bookings and +18% increase in engagement. Configured chatbots, integrations, and automations to optimize conversions. Managed an e-commerce platform, increasing online sales by +24% in the first quarter. Developed innovative branding concepts and strategic alliances to strengthen market presence.
Marketing Project Manager at Vensure (Solvo)
January 1, 2019 - September 29, 2025Led marketing projects, improving operational efficiency by +30%. Managed KPIs and risks in Wrike, focusing on digital performance and revenue growth. Standardized processes that improved delivery efficiency by +30%. Directed sprints, timelines, and documentation for project development. Collaborated with sales, marketing, development, and creative teams to expand business opportunities and improve retention.
Commercial Director of Marketing at Trexus Corp (Waterprofit)
January 1, 2018 - September 29, 2025Developed and executed international commercial strategies in technology, hospitality, and housing. Built strategic alliances with hotel chains and restaurants to expand operations in the U.S., LATAM, and the Caribbean. Implemented CRM systems to manage, increase, and retain leads. Created client portfolios using lead profiling, with 70% supported by CRM automation and 30% manual profiling. Expanded brand presence across the U.S., LATAM, and the Caribbean, achieving approximately +35% growth in engagement.
Marketing Account Manager at Room4Media
January 1, 2025 - September 29, 2025Managed accounts across multiple industries; developed strategic plans, reporting, and analysis. Designed and oversaw campaigns in Google Ads and Meta Ads. Conducted data analysis using digital tools for strategic decision-making. Implemented loyalty and upselling strategies, increasing average ticket by 18%. Coordinated creative and technical teams, reducing delivery times by 25%.
Marketing Specialist at Baden Bower
January 1, 2022 - September 29, 2025Designed marketing, commercial, and PR strategies for public figures, designers, restaurants, tourism and educational platforms, sports, and the arts. Created campaigns for lead generation and lead nurturing, boosting client retention. Achieved a sustained 17% growth in leads and 14% in monthly contract closings. Managed high-budget digital campaigns with a monthly ROI of 30%–37%. Led crisis communication strategies to protect corporate reputation.
Marketing Manager at Aequi
January 1, 2020 - September 29, 2025Built the Marketing & Communications department from the ground up: planning, performance scoping, sub-department structure, and integration with finance, legal, and CSR. Designed and led digital campaigns via Meta, Instagram, and HubSpot, driving +44% growth in bookings and +18% increase in engagement. Configured chatbots, integrations, and automations to optimize conversions. Managed an e-commerce platform, increasing online sales by +24% in the first quarter. Developed innovative branding concepts and strategic alliances to strengthen market presence.
Marketing Project Manager at Vensure (Solvo)
January 1, 2019 - September 29, 2025Led marketing projects, improving operational efficiency by +30%. Managed KPIs and risks in Wrike, focusing on digital performance and revenue growth. Standardized processes that improved delivery efficiency by +30%. Directed sprints, timelines, and documentation for project development. Collaborated with sales, marketing, development, and creative teams to expand business opportunities and improve retention.
Commercial Director of Marketing at Trexus Corp (Waterprofit)
January 1, 2018 - September 29, 2025Developed and executed international commercial strategies in technology, hospitality, and housing. Built strategic alliances with hotel chains and restaurants to expand operations in the U.S., LATAM, and the Caribbean. Implemented CRM systems to manage, increase, and retain leads. Created client portfolios using lead profiling, with 70% supported by CRM automation and 30% manual profiling. Expanded brand presence across the U.S., LATAM, and the Caribbean, achieving approximately +35% growth in engagement.
Marketing Account Manager at Room4Media
January 1, 2025 - September 29, 2025Managed accounts across multiple industries; developed strategic plans, reporting, and analysis. Designed and oversaw campaigns in Google Ads and Meta Ads. Conducted data analysis using digital tools for strategic decision-making. Implemented loyalty and upselling strategies, increasing average ticket by 18%. Coordinated creative and technical teams, reducing delivery times by 25%.
Marketing Specialist at Baden Bower
January 1, 2022 - September 29, 2025Designed marketing, commercial, and PR strategies for public figures, political leaders, designers, restaurants, tourism and educational platforms, sports, and the arts. Created campaigns for lead generation and lead nurturing, boosting client retention. Achieved a sustained +17% growth in leads and +14% in monthly contract closings. Managed high-budget digital campaigns with a monthly ROI of 30% – 37%. Led crisis communication strategies to protect corporate reputation.
Marketing Manager at Aequi
January 1, 2020 - September 29, 2025Built the Marketing & Communications department from the ground up: planning, performance scoping, sub-department structure, and integration with finance, legal, and CSR. Designed and led digital campaigns via Meta, Instagram, and HubSpot, driving +44% growth in bookings and +18% increase in engagement. Configured chatbots, integrations, and automations to optimize conversions. Managed an e-commerce platform, increasing online sales by +24% in the first quarter. Developed innovative branding concepts and strategic alliances to strengthen market presence.
Marketing Project Manager at Vensure (Solvo)
January 1, 2019 - September 29, 2025Led marketing projects, improving operational efficiency by +30%. Managed KPIs and risks in Wrike, focusing on digital performance and revenue growth. Standardized processes that improved delivery efficiency by +30%. Directed sprints, timelines, and documentation for project development. Collaborated with sales, marketing, development, and creative teams to expand business opportunities and improve retention.
Commercial Director of Marketing at Trexus Corp (Waterprofit)
January 1, 2018 - September 29, 2025Developed and executed international commercial strategies in technology, hospitality, and housing. Built strategic alliances with hotel chains and restaurants to expand operations in the U.S., LATAM, and the Caribbean. Implemented CRM systems to manage, increase, and retain leads. Created client portfolios using lead profiling, with 70% supported by CRM automation and 30% manual profiling. Expanded brand presence across the U.S., LATAM, and the Caribbean, achieving approximately +35% growth in engagement.
Marketing Account Manager at Room4Media
January 1, 2022 - PresentManaged accounts across multiple industries; developed strategic plans, reporting, and analysis. Designed and oversaw campaigns in Google Ads and Meta Ads. Conducted data analysis using digital tools for strategic decision-making. Implemented loyalty and upselling strategies, increasing average ticket by +18%. Coordinated creative and technical teams, reducing delivery times by +25%.
Marketing Specialist at Baden Bower
January 1, 2022 - September 29, 2025Designed marketing, commercial, and PR strategies for public figures, political leaders, designers, restaurants, tourism and educational platforms, sports, and the arts. Created campaigns for lead generation and lead nurturing, boosting client retention. Achieved a sustained +17% growth in leads and +14% in monthly contract closings. Managed high-budget digital campaigns with a monthly ROI of 30% – 37%. Led crisis communication strategies to protect corporate reputation.
Marketing Manager at Aequi
January 1, 2020 - September 29, 2025Built the Marketing & Communications department from the ground up: planning, performance scoping, sub-department structure, and integration with finance, legal, and CSR. Designed and led digital campaigns via Meta, Instagram, and HubSpot, driving +44% growth in bookings and +18% increase in engagement. Configured chatbots, integrations, and automations to optimize conversions. Managed an e-commerce platform, increasing online sales by +24% in the first quarter. Developed innovative branding concepts and strategic alliances to strengthen market presence.
Marketing Project Manager at Vensure (Solvo)
January 1, 2019 - September 29, 2025Led marketing projects, improving operational efficiency by +30%. Managed KPIs and risks in Wrike, focusing on digital performance and revenue growth. Standardized processes that improved delivery efficiency by +30%. Directed sprints, timelines, and documentation for project development. Collaborated with sales, marketing, development, and creative teams to expand business opportunities and improve retention. Tools used: Wrike, Asana, Google Analytics, Meta Business, Excel.
Commercial Director of Marketing at Trexus Corp (Waterprofit)
January 1, 2018 - September 29, 2025Developed and executed international commercial strategies in technology, hospitality, and housing. Built strategic alliances with hotel chains and restaurants to expand operations in the U.S., LATAM, and the Caribbean. Implemented CRM systems to manage, increase, and retain leads. Created client portfolios using lead profiling, with 70% supported by CRM automation and 30% manual profiling. Expanded brand presence across the U.S., LATAM, and the Caribbean, achieving approximately +35% growth in engagement. Tools used: Salesforce, Bitrix24, Canva.
Education
M.S. in Commercial Management and Digital Marketing at EUDE
January 1, 2023 - January 1, 2024Bachelor of Science, B.S. Industrial Engineering at URBE
January 1, 2014 - January 1, 2018Bachelor of Arts, B.A. Communication, Advertising & PR at URBE
January 1, 2009 - January 1, 2014Master of Science in Commercial Management and Digital Marketing at EUDE
January 1, 2023 - December 31, 2024Bachelor of Science, Industrial Engineering at URBE
January 1, 2014 - December 31, 2018Bachelor of Arts, Advertising & PR at URBE
January 1, 2009 - December 31, 2014M.S. in Commercial Management and Digital Marketing at EUDE
January 1, 2023 - December 31, 2024B.S. Industrial Engineering at URBE
January 1, 2014 - December 31, 2018B.A. in Communication, Advertising & PR at URBE
January 1, 2009 - December 31, 2014Master’s in Commercial Management and Digital Marketing at EUDE
January 1, 2023 - January 1, 2024B.S. in Industrial Engineering at URBE
January 1, 2014 - January 1, 2018B.A. in Social Communication, Advertising & PR at URBE
January 1, 2009 - January 1, 2014Qualifications
Diploma in International Business Management
January 1, 2022 - January 1, 2022Diploma in Project Management
January 1, 2018 - January 1, 2018Diploma in International Business Management
January 1, 2022 - December 31, 2022Diploma in Project Management
January 1, 2018 - December 31, 2018Diploma in International Business Management
January 1, 2022 - December 31, 2022Diploma in Project Management
January 1, 2018 - December 31, 2018Diploma in Project Management
January 1, 2018 - January 1, 2018Industry Experience
Healthcare, Education, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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