Available to hire
I am Marium Munir, a results-driven business development and trade marketing professional based in St Catharine, Canada. I excel at building long-term B2B relationships, expanding digital routes to market, and leading cross-functional teams to deliver measurable growth in consumer goods and retail sectors.
With hands-on experience in e-commerce strategies, rural development programs, and channel activation, I design and execute engagement plans that drive customer reach, penetration, and satisfaction. I’m proficient with Excel and reporting tools to track KPIs and optimize performance, and I’m comfortable negotiating growth opportunities with diverse stakeholders.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Assistant Manager e-RTM at Unilever Pakistan Ltd
May 1, 2023 - September 30, 2025Led digital reach of e-RTM/B2B stores; ensured operational compliance with e-RTM; unlocked Hybrid Logistics 2.0; and drove quarterly engagement plans for B2B customers.
Assistant Manager Whitespace at Unilever Pakistan Ltd
March 1, 2021 - September 30, 2025Brands & Category facing lead for Laundry and Foods & Refreshment in Rural; devised strategies and execution for Perfect Village and food cart program.
JM - Whitespace at Unilever Pakistan Ltd
December 31, 2019 - September 30, 2025Brands & Category facing lead for Laundry and Skin Cleansing in Rural; built whitespace initiatives to drive growth.
JM – Cosmetics at Unilever Pakistan Ltd
March 1, 2019 - September 30, 2025Drove stakeholder management across channels; supported channel and category projects to define in-store success; designed and executed channel strategy; leveraged whitespace via Pharmacy channel; tracked scorecard deliverables and efficiency in KPIs.
Territory Manager – Cosmetics at Unilever Pakistan Ltd
July 1, 2017 - September 30, 2025Drove cosmetics business toward ambition; improved competitive visibility; maintained KPIs; partnered with customers on operational plans; developed financial acumen.
Trade Marketing Intern at Engro Foods Ltd
August 31, 2015 - September 30, 2025Handled execution of Premium Stick bars; designed future visibility and merchandising plans.
Assistant Manager e-RTM at Unilever Pakistan Ltd
May 1, 2023 - September 30, 2025Leading digital reach of e-RTM/B2B stores, ensuring operational compliance w.r.t e-RTM, unlocking Hybrid Logistics 2.0 model, and driving quarterly engagement plans for B2B customers.
Assistant Manager Whitespace at Unilever Pakistan Ltd
March 1, 2021 - September 30, 2025Brands & Category facing lead for Laundry and Foods & Refreshment categories in Rural markets; devising strategies and executing the Perfect Village & food cart programs.
JM - Whitespace at Unilever Pakistan Ltd
December 1, 2019 - September 30, 2025Brands & Category facing lead for Laundry and Skin Cleansing categories in Rural areas; developing whitespace strategies.
JM – Cosmetics at Unilever Pakistan Ltd
March 1, 2019 - September 30, 2025Driving stakeholder management; channel & category project execution; designing & executing channel strategy outlook; leveraging whitespace through Pharmacy Channel; tracking scorecard deliverables and driving KPIs; key customer account handling.
Territory Manager – Cosmetics at Unilever Pakistan Ltd
July 1, 2017 - September 30, 2025Driving cosmetics business to desired ambition; uplifting competitive visibility in-store; upholding business KPIs; coordinating with customers on operational plans; financial acumen.
Trade Marketing Intern at Engro Foods Ltd
August 31, 2015 - September 30, 2025Handled execution of premium stick bars; designed future visibility and merchandising plans.
Assistant Manager e-RTM at Unilever Pakistan Ltd
May 1, 2023 - September 30, 2025Led the digital reach of e-RTM/B2B stores, ensured operational compliance with e-RTM, and supported the Hybrid Logistics 2.0 model; drove quarterly engagement plans for B2B customers.
Assistant Manager Whitespace at Unilever Pakistan Ltd
March 1, 2021 - September 30, 2025Brands and category facing lead for Laundry and Foods & Refreshment focusing on Rural markets; devised strategies and executed ‘Perfect Village’ and food cart programs.
JM - Whitespace at Unilever Pakistan Ltd
December 1, 2019 - September 30, 2025Brands and category facing lead for Laundry and Skin Cleansing in Rural markets under Whitesace program; planned and executed rural channel initiatives.
JM – Cosmetics at Unilever Pakistan Ltd
March 1, 2019 - September 30, 2025Drove stakeholder management and channel/category project execution; designed and executed channel strategies; leveraged whitespace through Pharmacy Channel; tracked scorecard deliverables and improved KPIs; handled major customer accounts.
Territory Manager – Cosmetics at Unilever Pakistan Ltd
July 1, 2017 - September 30, 2025Drove cosmetics business to target ambitions; improved in-store visibility; upheld KPIs; coordinated with customers on operational plans; demonstrated strong financial acumen.
Trade Marketing Intern, Ice Cream Department at Engro Foods Ltd
August 31, 2015 - September 30, 2025Handled execution of Premium Stick bars and designed future visibility and merchandising plans.
Customer Development - Assistant Manager, e-RTM at Unilever Pakistan Ltd.
May 1, 2023 - October 26, 2025Led the digital expansion of B2B e-RTM (route-to-market) stores, improving customer reach and adoption. Ensured full operational compliance with digital processes across sales and logistics. Spearheaded the Hybrid Logistics 2.0 model, enhancing delivery efficiency and customer satisfaction. Designed and executed quarterly engagement plans to build long-term client relationships.
Assistant Manager, Whitespace (Rural Development) at Unilever Pakistan Ltd.
March 1, 2021 - October 26, 2025Served as category lead for Laundry and Foods/Refreshments in rural markets. Developed and launched the Perfect Village program, driving rural customer engagement. Introduced the food cart initiative, expanding market access and increasing category penetration.
Junior Manager, Whitespace (Rural Development) at Unilever Pakistan Ltd.
December 1, 2019 - October 26, 2025Led Laundry and Skin Cleansing portfolio growth in underserved markets. Coordinated with cross-functional teams to ensure execution of brand activation strategies.
Junior Manager, Cosmetics at Unilever Pakistan Ltd.
March 1, 2019 - October 26, 2025Managed key customer accounts and negotiated growth plans. Designed and implemented channel strategies to increase visibility and sales performance. Built the pharmacy channel in whitespace markets, expanding distribution reach. Drove stakeholder engagement across sales, brand, and channel partners.
Territory Manager, Cosmetics at Unilever Pakistan Ltd.
July 1, 2017 - October 26, 2025Oversaw territory sales and profitability for the Cosmetics business unit. Improved in-store competitive visibility through trade marketing and promotions. Achieved and exceeded business KPIs across distribution, sales, and customer engagement.
Trade Marketing Intern at Engro Foods Ltd. (Ice Cream Division)
August 1, 2015 - October 26, 2025Supported execution of premium product launches (stick bar line). Designed visibility and merchandising plans to increase brand awareness.
Education
Bachelor of Business Administration (Marketing & Sales) at Institute of Business Administration, Karachi
January 11, 2030 - January 1, 2016Higher Secondary Certificate / A - Levels at Bay View High School, Karachi
January 11, 2030 - January 1, 2012Secondary School Certificate / O - Levels at Bay View High School, Karachi
January 11, 2030 - January 1, 2010Bachelor of Business Administration (Marketing & Sales) at Institute of Business Administration, Karachi
January 1, 2012 - January 1, 2016Higher Secondary Certificate / A-Levels at Bay View High School, Karachi
January 1, 2010 - January 1, 2012Secondary School Certificate / O-Levels at Bay View High School, Karachi
January 1, 2008 - January 1, 2010Bachelor of Business Administration (Marketing & Sales) at Institute of Business Administration, Karachi
January 11, 2030 - January 1, 2016Higher Secondary Certificate / A-Levels at Bay View High School, Karachi
January 11, 2030 - January 1, 2012Secondary School Certificate / O-Levels at Bay View High School, Karachi
January 11, 2030 - January 1, 2010Bachelor of Business Administration (Marketing & Sales) at Institute of Business Administration (IBA), Karachi
January 1, 2012 - January 1, 2016Higher Secondary Certificate (A-Levels) at Bay View High School, Karachi
January 1, 2010 - January 1, 2012Secondary School Certificate (O-Levels) at Bay View High School, Karachi
January 11, 2030 - January 1, 2010Qualifications
Teacher's Assistant, IBA
August 1, 2015 - May 1, 2016Teacher's Assistant, IBA
August 1, 2015 - May 31, 2016Outstanding Achievement Shield - Director Linkages, MUNIK 2015, IBA
January 1, 2015 - September 30, 2025Responsible Citizen Shield - Core Member, Justuju Welfare Organization
January 1, 2015 - September 30, 2025Prefect, Bay View High School
January 1, 2011 - January 1, 2012Industry Experience
Consumer Goods, Retail, Manufacturing, Professional Services, Other, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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