I'm a Digital Marketing Specialist with 5+ years of international experience driving organic and paid growth through data-driven SEO/SEM strategies. I've consistently increased website traffic and ROAS, and built high-converting campaigns using Google Ads, Meta Ads, and HubSpot. I enjoy collaborating with cross-functional teams to translate business goals into measurable marketing results.

ABITH V IJAYAKUMARAN

I'm a Digital Marketing Specialist with 5+ years of international experience driving organic and paid growth through data-driven SEO/SEM strategies. I've consistently increased website traffic and ROAS, and built high-converting campaigns using Google Ads, Meta Ads, and HubSpot. I enjoy collaborating with cross-functional teams to translate business goals into measurable marketing results.

Available to hire

I’m a Digital Marketing Specialist with 5+ years of international experience driving organic and paid growth through data-driven SEO/SEM strategies.

I’ve consistently increased website traffic and ROAS, and built high-converting campaigns using Google Ads, Meta Ads, and HubSpot. I enjoy collaborating with cross-functional teams to translate business goals into measurable marketing results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at R concepts
February 28, 2025 - September 30, 2025
Assisted in developing and executing brand marketing strategies aligned with company goals and overall business objectives; ensured brand consistency across channels by coordinating with cross-functional teams including sales, digital, product, e-commerce, and retail marketing; analyzed market research and campaign data to evaluate brand health, awareness, and performance; planned and executed integrated, multi-channel marketing campaigns across digital and traditional platforms; collaborated with creative teams to develop marketing materials and visual assets for brand campaigns.
SEO Specialist at PAJ GPS
January 31, 2023 - September 30, 2025
Oversaw WordPress site development including layout customization with CSS, content management, and UX enhancements; created and optimized content targeting audiences with SEO best practices; built backlink profiles and executed link-building strategies; assisted content team in creating high-quality SEO content; developed on-site and off-site SEO strategies; contributed to company blog; used CRM and Trello for project management and cross-team collaboration; performed keyword research.
Digital Marketing Manager at SPYROSYS
October 31, 2022 - September 30, 2025
Led B2B digital marketing strategies for international and domestic clients; spearheaded campaigns for the Dubai-based real estate sector; developed and executed SEO and PPC campaigns across Google Ads and Meta platforms; managed branding initiatives; utilized CRM to track engagement and automate workflows; conducted performance analysis using Google Analytics; oversaw content creation for websites, blogs, email marketing, and social media; managed multi-platform social media strategies boosting engagement.
Digital Marketing Team Lead at CREOPEDIA PVT LTD
August 31, 2019 - September 30, 2025
Assisted in development and execution of communication/content strategies via social communities in coordination with SEO goals; researched and administered social media tools; performed keyword research; provided SEO analysis and recommendations; coordinated content development with SEO goals; communicated project status with team and management; handled multiple clients across industries delivering customized digital marketing solutions.

Education

Postgraduate Certificate in Strategic Marketing and Communications at Conestoga College
January 1, 2023 - December 31, 2024
Bachelor of Technology in Mechanical Engineering at Anna University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education