Art Director at Grab

- Led the creative direction for major campaigns across multiple Grab services (GrabExpress, GrabUnlimited, GrabJastip, etc.). - Developed Key Visuals and campaign assets for seasonal events (Ramadan, New Year, etc.), ensuring brand consistency and cultural relevance. - Directed and supervised photoshoots and key visuals, from concept to execution, including typography and masthead treatments. - Collaborated with cross-functional teams to deliver integrated marketing campaigns that enhanced engagement and strengthened brand presence. - Produced illustrations, static ads, and digital assets tailored for platforms such as Meta and TikTok. - Presented creative concepts and decks to stakeholders, ensuring alignment between business objectives and creative outputs. - Mentored and guided junior designers to maintain creative quality and efficiency within the team. Key Achievements: - Won Citra Pariwara Gold (2022) in Directing category for “Modal Percaya” campaign. - Won Citra Pariwara Silver (2023) in Best Use of Digital Media for GrabUnlimited Saving Simulator campaign. - Won Citra Pariwara Bronze (2024) in Social Media Campaign for GrabExpress The Unlinkely Union campaign. - Delivered GrabExpress’s first-ever industry award through creative campaign execution. - Successfully launched Instant Hemat product campaign — GrabExpress’s first low-cost instant delivery service in Indonesia.

Creative Design Manager at Kanmo Group

Working under Kanmo Retail Group to lead and manage ecommerce design teams for brand like mothercare, ELC, The Entertainer, Coach, Kate Spade and Nespresso. I have key responsibilities for : - Supervised and give direction for visual on website and all online marketplace platform. - Export and create visual data report for every week. - Make visual report for Q1 2022. - Provide trello power up for designer support to ensure effective and efficient workflow

Sr. Graphic Designer at Gojek (Gotix & Loket)

I'm working under of Gojek Entertainment Group as a Senior Graphic Designer for Loket & GoTix. As a part of Gojek Group, Loket is focusing on selling online and offline event number 1 in Indonesia. GoTix is one of Gojek business unit, a technology company based in Jakarta, Indonesia. GoTix is focusing on online ticketing for both cinema tickets and online events. So far, i have key responsibilities for : - Conceptualize and execute graphic for all marketing support (desktop and mobilesite), include partnership - Create several visual for campaign - Create illustration assets (gotix icons) like Mbang & Mpop, etc. - Provide template for marketing support to ensure effective and efficient workflow - Initiate & lead creative discussion, brainstorming to finalize campaign concept & ideas

Graphic Designer at Traveloka

Art direction across Grab brands

Art Director at Grab

Art direction

Art Director at Grab

Art direction

Graphic Designer at Banzai

Banzai to is an online clothing brand established in 2018, created by me and a social media influencer, Edho Zell. We aim to spread positive messages through our product. I’m working on the product designs, instagram feeds, and all visual related things.

Graphic Design & Illustrator (Contract) at Traveloka Xperience

Contract role focusing on graphic design and illustration for Traveloka Xperience campaigns and experiences.

Senior Graphic Designer at GoTix & Loket (Gojek Entertainment Group)

Senior graphic designer responsible for design direction and asset creation for GoTix and Loket platforms.

Creative Design Manager at Kanmo Group

Led the creative design team, overseeing brand visuals, campaigns, and design systems.

Art Director at Grab

Art direction for Grab brand campaigns and product visuals across digital channels.