I build campaigns that feel true, look premium, and move people. My background spans fine art, film, clinical practice, 25+ years of voluntary and community leadership, and two decades navigating the overlap between culture, strategy, and human behaviour — where the best creative ideas actually live. I’m the founder of Rebel Rage Creative and CMO of ZUKR. I spent 19 years as a registered NHS professional and have led campaigns for the UK Government and Cabinet Office. I’ve launched initiatives at the Houses of Parliament and with the Mayor of London, worked alongside Amnesty International and Liberty, and appeared as a spokesperson on national and international television.
I’m a founding member and vocalist of Next Wave of Jazz — Glastonbury 1998 alongside The Prodigy, Faithless, and Leftfield. That cultural intelligence is in everything I make. I’m trilingual in English, Spanish, and French.
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