Catarina
Creative and results-driven B2B marketing professional with 6+ years of experience in growth strategy, content marketing, and partnership development.
About
Creative and results-driven B2B marketing professional with 6+
years of experience in growth strategy, content marketing, and
partnership development. Skilled in executing international
campaigns, managing cross-functional teams, and generating
qualified leads through digital and event marketing.
Passionate about driving business growth in sustainability, tech,
and innovation-driven sectors.
- 6 years' experience
- Joined September 2025
Industry experience
- Energy & Utilities
- Software & Internet
- Professional Services
- Retail
- Media & Entertainment
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Work experience· 4 roles
Developed B2B marketing strategies targeting event agencies and production houses across Europe. Led brand repositioning, multilingual campaigns, and strategic content creation to support business development.
Led multi-country marketing campaigns across NL, DE, PL, ES, and IT, driving certified installer growth and B2B lead generation. Executed digital and offline strategies with partners, supporting distributor marketing and local activations. Coordinated product launches, referral programs, and trade show presence (e.g., Intersolar, Solar Solutions) to expand market share.
Developed LinkedIn content strategies for B2B clients, boosting executive visibility and inbound engagement. Created data-driven content aligned with brand positioning to support growth and lead generation.
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