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I'm Felipe Matheus Guedes, a product-driven growth professional with a background in product management, CRM, data analytics and multichannel marketing. I excel at turning user insights into actionable roadmaps, shaping backlog items, and delivering onboarding and engagement improvements that move metrics. Based in Melbourne, Australia, I enjoy collaborating with cross-functional teams to design scalable, AI-enabled growth strategies and build customer-centric experiences across channels. I thrive in agile environments and love mentoring teams to ship value quickly and sustainably.…I'm Felipe Matheus Guedes, a product-driven growth professional with a background in product management, CRM, data analytics and multichannel marketing. I excel at turning user insights into actionable roadmaps, shaping backlog items, and delivering onboarding and engagement improvements that move metrics. Based in Melbourne, Australia, I enjoy collaborating with cross-functional teams to design scalable, AI-enabled growth strategies and build customer-centric experiences across channels. I thrive in agile environments and love mentoring teams to ship value quickly and sustainably.

Felipe Matheus Guedes

Project Manager, Product Designer, UX Designer, +3

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I'm Felipe Matheus Guedes, a product-driven growth professional with a background in product management, CRM, data analytics and multichannel marketing. I excel at turning user insights into actionable roadmaps, shaping backlog items, and delivering onboarding and engagement improvements that move metrics. Based in Melbourne, Australia, I enjoy collaborating with cross-functional teams to design scalable, AI-enabled growth strategies and build customer-centric experiences across channels. I thrive in agile environments and love mentoring teams to ship value quickly and sustainably.…I'm Felipe Matheus Guedes, a product-driven growth professional with a background in product management, CRM, data analytics and multichannel marketing. I excel at turning user insights into actionable roadmaps, shaping backlog items, and delivering onboarding and engagement improvements that move metrics. Based in Melbourne, Australia, I enjoy collaborating with cross-functional teams to design scalable, AI-enabled growth strategies and build customer-centric experiences across channels. I thrive in agile environments and love mentoring teams to ship value quickly and sustainably.

Available to hire

I’m Felipe Matheus Guedes, a product-driven growth professional with a background in product management, CRM, data analytics and multichannel marketing. I excel at turning user insights into actionable roadmaps, shaping backlog items, and delivering onboarding and engagement improvements that move metrics.

Based in Melbourne, Australia, I enjoy collaborating with cross-functional teams to design scalable, AI-enabled growth strategies and build customer-centric experiences across channels. I thrive in agile environments and love mentoring teams to ship value quickly and sustainably.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Growth Specialist at RoundTable

April 1, 2025 - Present

Led growth initiatives for startups, designing and rolling out multichannel acquisition and onboarding strategies; utilized AI-enabled analytics to optimize conversion and retention; collaborated with cross-functional teams to deliver measurable impact.

Product Owner (Intern) at Focus Bear

April 1, 2025 - September 30, 2025

Redesigned onboarding experiences by mapping customer journeys, developing personas, and leading iterative usability testing. Collaborated with UX and engineering teams to implement improvements, resulting in a 10% increase in user retention and a 30% reduction in onboarding drop-offs.

Growth Specialist at Round Table

April 1, 2025 - Present

Startup growth-focused marketing specialist, skilled in designing and executing high-impact multi-channel campaigns that drive rapid user acquisition, engagement, and retention. Proficient in AI, analytics, and agile marketing practices to optimize acquisition funnels, automate campaign workflows, and deliver tailored customer experiences across channels. Led cross-functional collaboration to achieve tangible business growth.

Product Owner Intern at Focus Bear

April 1, 2025 - September 30, 2025

Analyzed customer feedback and operational data using SQL and Excel to identify trends and risks. Supported migration of customers to online banking platforms by onboarding activities, providing user guidance, and facilitating digital education campaigns to improve product adoption and customer engagement. Monitored satisfaction metrics and implemented improvements that enhanced customer experience and drove customer base growth. Used CRM, analytics platforms, and reporting tools to track customer health metrics, flag risk accounts, and support targeted initiatives to reduce churn and promote product usage.

Newsletter Growth & Engagement (Volunteer) at Community MLA

January 1, 2025 - Present

Enhanced community newsletters and social media presence; grew new subscribers by 24%, expanded social media reach, and increased newsletter views by 101% over 90 days.

Digital Migration & Onboarding Optimization at HSBC Bank, Brazil

December 31, 2019 - September 30, 2025

Supported large-scale migration of customers to online banking platforms by mapping user journeys, facilitating onboarding activities, analyzing data to streamline transitions. Enabled smoother digital adoption, improved customer satisfaction, and drove sustained growth.

Business & Marketing Consultant at ACE Consultancy

December 31, 2019 - September 30, 2025

Delivered tailored business solutions to over 80 hospitality businesses, improving operational efficiency and profitability. Managed CRM systems, social media and client communications, optimizing engagement and streamlining workflows. Conducted data-driven market research and developed actionable insights using Excel and Power BI to enhance brand positioning and business performance.

Hospitality Business Performance Enhancement at ACE Consultancy

December 31, 2017 - September 30, 2025

Part of a broader engagement delivering operational improvements for hospitality clients; involvement included process optimization, CRM management, social media and client communications, and performance tracking.

Business & Growth Consultant at ACE Consultancy

December 1, 2017 - September 30, 2025

Delivered tailored business solutions to 80+ hospitality businesses; managed CRM, social media, and client communications; optimized engagement and workflows using data-driven insights.