Marketing, Growth, and Operations Specialist at Binance (Singapore and Abu Dhabi)

Developed end-to-end marketing strategies for Liquid Staking, Simple Earn, and On-Chain Yields; revitalized weekly content streams (CRM: email, in-app, and push; social: posts, GIFs, blogs, Telegram announcements) to sustain engagement and growth. Led GTM workstreams for regulatory expansions and drafted BRDs to enable product innovation; collaborated with internal teams to ensure operational readiness and contributed to Advanced Earn and VIP/protocol growth initiatives.

Marketing Director and Co-Founder at Nic&Co., Singapore

Directed digital marketing strategies (SEO, SEM, LinkedIn, YouTube, TikTok, Instagram, Facebook and more) for 20+ clients, driving traffic, engagement, and online presence. Built and maintained client relationships, expanding the client base through referrals. Led a 10-person team, planned and delivered campaign schedules from strategy to post-analysis, and supported GTM initiatives for regulatory expansions; drafted BRDs enabling product innovation and growth.

Marketing Director and Co-Founder at Nic&Co., Singapore

Entrepreneurial leadership: steered digital marketing strategies (SEO, SEM, LinkedIn, YouTube, TikTok, Instagram, Facebook and more) for 20+ clients, achieving significant growth in traffic, engagement, and online presence. Client management: built strong client relationships, delivering tailored solutions and expanding the base through referrals. Team development: managed a 10-person team, fostering collaboration and keeping pace with industry trends. Financial oversight: directed budgeting and accounting to ensure profitability and sustainable growth.

Marketing, Growth, and Operations Specialist at Binance

Marketing, Growth, and Operations Specialist responsible for end-to-end strategy for Liquidity Staking products (Liquidity Staking in Simple Earn and On-Chain Yields). Revitalized weekly content streams (CRM: emails, in-mails, app pushes; Social: posts, GIFs, blogs, Telegram announcements) to sustain engagement and drive user growth. Led business development, securing over USD 2M in sponsorships within six months and building a robust pipeline of token-partner collaborations. Drove strategic partnerships with KOLs and external partners to amplify reach and adoption. Planned and delivered campaign calendars from strategy to post-analysis while supporting GTM initiatives for regulatory expansions. Drafted BRDs enabling product innovation and collaborated with internal teams to ensure operational readiness; contributed to advanced Earn strategies and VIP and protocol growth amplification efforts.

CMO and Co-Founder at Teduh Karya Asia, Indonesia

Strategic leadership and operations: managed 30+ staff across departments while overseeing culture, finance, marketing and growth. Conducted market research, including a survey of 13,000 Indonesian nationals to inform product direction.

CMO and Co-Founder at Teduh Karya Asia

Strategic Leadership & Operations: Managed 30+ staff across departments while overseeing operations, culture, finance, marketing and growth. Market Research: designed and executed a survey of 13,000 Indonesian nationals to inform product direction. Led production, marketing, and partnerships; oversaw branding and product marketing; recruited and integrated cross-functional teams; budgeting and revenue growth.

CMO and Co-Founder at Teduh (Indonesia)

Strategic Leadership & Operations: Co-founded Teduh, a mental health care app for Indonesians, overseeing operations, culture, finance, and marketing with SEA expansion plans. Market Research: Designed and executed a survey of 13,000 Indonesian nationals to inform product direction. Team Leadership: Managed 30+ staff across departments, with a strong focus on marketing. Digital Content & Growth: Led content creation and multi-channel campaigns (Instagram, Facebook, YouTube, TikTok, Spotify) to boost brand visibility and user growth. PR & Partnerships: Built collaborations with TEDx, Tech in Asia, Bali Psychiatric Clinic, and Foye Coffee; sponsored and presented at The Era’s Festival and offered free mental health check-ups in Jakarta.

CSM and Marketing (Assistant Manager) at Heroes of Digital

Managed and grew 20+ key client accounts; executed digital marketing campaigns; drove performance marketing; strengthened client relationships; leveraged data-driven insights to optimize campaigns and ROI.

Marketing Director and Co-Founder at NIC & Co, Singapore

Led end-to-end marketing, growth, and operational strategies for on-chain offerings (Liquid Staking, Simple Earn, and on-chain yields). Revitalized weekly content streams across CRM (email, app push), social (posts, GIFs, blogs, Telegram announcements), and post-launch campaigns to sustain engagement and achieve record all-time campaign highs. Drove strategic partnerships with KOLs, external partners, and Binance Square; built and managed a robust partner pipeline; collaborated across internal teams to drive product adoption and GTM initiatives.

CX and Marketing Specialist at SDAX

Created and curated engaging content across social platforms to promote the firm's investment offerings and thought leadership. Tracked KPIs and OKRs; supported investor relations; organized corporate events and conferences; collaborated with developers, product managers, and stakeholders to translate business requirements into UI/UX designs.

Marketing Executive at ASEAN Legal Alliance

Supported event planning and execution; managed live-streams and seamless coordination; designed marketing collateral; applied copywriting to craft compelling content.

CX and Marketing Intern at ADDX, Singapore

Assisted in customer experience and marketing; supported event planning; contributed to campaign planning and execution.

Marketing & Communications Intern at ADDX

Supported investor outreach and marketing content; assisted with campaigns; collaborated with cross-functional teams to refine messaging and optimize engagement.

MBA Marketing Teaching Assistant at National University of Singapore

Assisted in developing and curating student materials, lecture notes, and case studies; supported student engagement and discussions.

Marketing Teaching Assistant (MBA) at National University of Singapore (NUS) – MBA Program

Assisted in developing and curating student materials, including lecture notes and case studies.

Publicity Director & Tutor at Rotaract & NUS Community Service Club

Led publicity efforts and provided tutoring support; contributed to campaign planning and community engagement.

Vice President at NUS Entrepreneurship Society (NES)

Executive leadership overseeing marketing and public relations, driving growth-focused initiatives and ensuring alignment with organizational goals.

Marketing Intern at Kitesense, Singapore

Marketing intern; contributed to multi-channel campaigns, supported UI/UX design for app features, and collaborated with developers to drive growth and multi-channel reach.

Marketing Intern at Kitesense

Gained exposure to product marketing and social media campaigns; contributed to content creation and analytics.

Strategy Manager at NUS Students' Union (NUSSU)

Developed and implemented strategic marketing plans; oversaw campaigns, partnerships, and communications.

Finance Intern at Aegis Organisation, Singapore

Finance intern; supported budgeting and accounting processes, helped prepare financial reports and conducted basic analyses.

Finance Intern at Aegis Organisation

Supported financial planning and budgeting activities; assisted with dataset analysis and report preparation.

Co-Founder & Marketing Director at NUS Entrepreneurship Society (NES)

Entrepreneurial leadership and go-to-market execution for student-led initiatives. Built and scaled marketing campaigns, content streams, and event promotions to increase engagement and membership.

Marketing Director at Rotaract & NUS Community Service Club

Directed marketing initiatives, event promotions, and stakeholder communications to raise awareness and drive participation.

Publicity & Media Executive at NUS Students' Union (NUSSU)

Led publicity efforts and media outreach; supported events and campaigns.

Events Executive at NUS Students' Union (NUSSU)

Coordination of events, promotions, and on-site communications.

Marketing Associate at NUS Entrepreneurship Society (NES)

Supported marketing campaigns, event promotions, and digital content production to grow the society’s reach and engagement.

Marketing Intern at Let’s Talk Consultancy, Singapore

Marketing intern; assisted campaign execution, created collateral, and applied copywriting to craft engaging content.

Marketing Intern at Let’s Talk Consultancy

Assisted in marketing campaigns, client communications, and content development for cross-functional initiatives.

Legal Intern at Advocatus Law LLP, Singapore

Legal intern; assisted with research, drafting, and case support across assignments.

Legal Intern at APEX Law LLC, Singapore

Legal intern; conducted research, drafted documents, and supported client communications and filings.

Legal Intern at Advocatus Law LLP

Assisted with case preparation and legal research; supported client communications.