I'm a marketing consultant with extensive experience in marketing and giving businesses and individuals advice on how to clearly communicate their value. I’m confident I can provide the constructive, actionable guidance you’re looking for. I have worked across marketing strategy, content, branding, and communications, helping individuals refine how their experience and achievements are presented to employers and clients. My approach is practical and focused on clarity—ensuring portfolios tell a strong, cohesive story while aligning with current industry expectations. I’m comfortable working remotely, can deliver feedback promptly, and am available to complete this engagement within your proposed timeframe of one to two days. Most importantly, I aim to make feedback easy to implement and genuinely useful—not overwhelming.…

Caroline Matthews

I'm a marketing consultant with extensive experience in marketing and giving businesses and individuals advice on how to clearly communicate their value. I’m confident I can provide the constructive, actionable guidance you’re looking for. I have worked across marketing strategy, content, branding, and communications, helping individuals refine how their experience and achievements are presented to employers and clients. My approach is practical and focused on clarity—ensuring portfolios tell a strong, cohesive story while aligning with current industry expectations. I’m comfortable working remotely, can deliver feedback promptly, and am available to complete this engagement within your proposed timeframe of one to two days. Most importantly, I aim to make feedback easy to implement and genuinely useful—not overwhelming.…

Available to hire

I’m a marketing consultant with extensive experience in marketing and giving businesses and individuals advice on how to clearly communicate their value. I’m confident I can provide the constructive, actionable guidance you’re looking for.

I have worked across marketing strategy, content, branding, and communications, helping individuals refine how their experience and achievements are presented to employers and clients. My approach is practical and focused on clarity—ensuring portfolios tell a strong, cohesive story while aligning with current industry expectations.

I’m comfortable working remotely, can deliver feedback promptly, and am available to complete this engagement within your proposed timeframe of one to two days. Most importantly, I aim to make feedback easy to implement and genuinely useful—not overwhelming.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Account Marketing Director at Curious12 (Self-employed)
October 1, 2023 - Present
Senior client partner aligning brand and marketing strategy with business objectives; translates business needs into creative, insight-led campaigns with measurable results; manages day-to-day client relationships and oversees delivery across multiple sectors; supports new business through proposals and strategic input.
Marketing Consultant (Freelance) at Orrön Energy
February 1, 2023 - Present
Developed and executed marketing strategies for utility-scale solar projects; strengthened Orrön Energy’s positioning as a renewable energy leader in new markets; partnered with local agencies in France and Germany to deliver multilingual campaigns; enhanced visibility and brand credibility across European energy markets.
Marketing Consultant at Self-employed
November 1, 2020 - Present
Founded consultancy to deliver smarter, more effective B2B marketing strategies. Delivered projects for businesses in tech, education, events, and environment. Bridged customer insight with commercial outcomes through brand strategy and campaigns.
Account Marketing Director at Michon Ltd
October 1, 2020 - September 30, 2025
Led strategic marketing for major B2B clients in energy, utilities, and home improvement. Delivered integrated B2B and B2C campaigns across digital, content, print, and events. Built long-term client partnerships achieving organic growth and repeat business.
Marketing Manager at Manthorpe Building Products
January 1, 2007 - September 30, 2025
Established and managed B2B marketing function within a £10m manufacturing organisation.
Marketing Executive at Nottingham Trent University
January 1, 2006 - September 30, 2025
Responsible for planning, developing and delivering the central marketing activity for the University and giving marketing support and advice to University central departments.
Marketing Communications Coordinator at Formica Group
January 1, 2005 - September 30, 2025
All aspects of communications within the UK business, serving the DIY home improvement and construction industry.
Account Marketing Director at Curious12 (Self-employed)
October 1, 2023 - Present
Senior client partner aligning brand and marketing strategy with business objectives. Translates business needs into creative, insight-led campaigns with measurable results. Manages day-to-day client relationships and delivery across multiple sectors. Supports new business through proposals and strategic input.
Marketing Consultant (Freelance) at Orrön Energy
February 1, 2023 - Present
Developed and executed marketing strategies for utility-scale solar projects. Strengthened Orrön Energy’s positioning as a renewable energy leader in new markets. Partnered with local agencies in France and Germany to deliver multilingual campaigns. Enhanced visibility and brand credibility across European energy markets.
Marketing Consultant at Self-employed
November 1, 2020 - Present
Founded consultancy to deliver smarter, more effective B2B marketing strategies. Delivered projects for businesses in tech, education, events, and environment. Bridged customer insight with commercial outcomes through brand strategy and campaigns.
Account Marketing Director at Michon Ltd
October 1, 2020 - September 30, 2025
Led strategic marketing for major B2B clients in energy, utilities, and home improvement. Delivered integrated B2B and B2C campaigns across digital, content, print, and events. Built long-term client partnerships achieving organic growth and repeat business.
Marketing Manager at Manthorpe Building Products
January 1, 2007 - September 30, 2025
Established and managed B2B marketing function within a £10m manufacturing organisation.
Marketing Executive at Nottingham Trent University
January 1, 2006 - September 30, 2025
Responsible for planning, developing and delivering the central marketing activity for the University and giving marketing support and advice to University central departments.
Marketing Communications Coordinator at Formica Group
January 1, 2005 - September 30, 2025
All aspects of communications within the UK business, serving the DIY home improvement and construction industry.
Account Marketing Director at Michon Ltd
October 1, 2007 - October 1, 2020
Led strategic marketing for major B2B clients in energy, utilities, and home improvement. Strategic brand and campaign planning alongside client stakeholders. Delivered integrated B2B and B2C campaigns across digital, content, print, and events. Built long-term client partnerships achieving organic growth and repeat business.
Marketing Manager at Manthorpe Building Products
January 1, 2006 - January 1, 2007
Managed the B2B marketing function within a £10m manufacturing organisation. Repositioning and redevelopment of the brand, redesign of literature, creation of targeted campaigns. Hands-on role.
Marketing Executive at Nottingham Trent University
January 1, 2005 - January 1, 2006
Planning, developing and delivering the central marketing activity for the University and giving marketing support and advice to University central departments.
Marketing Communications Coordinator at Formica Group
January 1, 2003 - January 1, 2005
All aspects of communications within the UK business, serving the DIY home improvement and construction industry. Led and managed multi-channel product launches, events and exhibitions, stakeholder relationship management (architects/specifiers, distributors, contractors), and brand guardian ship.

Education

BA (Hons) Marketing at Northumbria University
January 1, 1996 - January 1, 2000
BA (Hons) Marketing at Northumbria University
January 1, 1996 - January 1, 2000
BA (Hons) Marketing at Northumbria University
January 1, 1996 - January 1, 2000
BA (Hons) Marketing at Northumbria University
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Professional Services, Manufacturing, Media & Entertainment, Education, Agriculture & Mining, Healthcare, Real Estate & Construction, Software & Internet

Skills

Experience Level