Available to hire
I’m Caroline Matthews, a marketing consultant with 25+ years of experience helping B2B organisations – particularly in renewable energy, clean technology, and sustainability – build stronger brands, launch new products, and accelerate growth.
I have a proven track record with some of the UK and Europe’s biggest brands, combining strategic insight with hands-on delivery of integrated, multi-channel campaigns. I’m skilled in technical storytelling, brand positioning, and demand generation, and I build lasting client relationships based on trust and results.
Experience Level
Language
English
Fluent
Work Experience
Account Marketing Director at Curious12 (Self-employed)
October 1, 2023 - PresentSenior client partner aligning brand and marketing strategy with business objectives; translates business needs into creative, insight-led campaigns with measurable results; manages day-to-day client relationships and oversees delivery across multiple sectors; supports new business through proposals and strategic input.
Marketing Consultant (Freelance) at Orrön Energy
February 1, 2023 - PresentDeveloped and executed marketing strategies for utility-scale solar projects; strengthened Orrön Energy’s positioning as a renewable energy leader in new markets; partnered with local agencies in France and Germany to deliver multilingual campaigns; enhanced visibility and brand credibility across European energy markets.
Marketing Consultant at Self-employed
November 1, 2020 - PresentFounded consultancy to deliver smarter, more effective B2B marketing strategies. Delivered projects for businesses in tech, education, events, and environment. Bridged customer insight with commercial outcomes through brand strategy and campaigns.
Account Marketing Director at Michon Ltd
October 1, 2020 - September 30, 2025Led strategic marketing for major B2B clients in energy, utilities, and home improvement. Delivered integrated B2B and B2C campaigns across digital, content, print, and events. Built long-term client partnerships achieving organic growth and repeat business.
Marketing Manager at Manthorpe Building Products
January 1, 2007 - September 30, 2025Established and managed B2B marketing function within a £10m manufacturing organisation.
Marketing Executive at Nottingham Trent University
January 1, 2006 - September 30, 2025Responsible for planning, developing and delivering the central marketing activity for the University and giving marketing support and advice to University central departments.
Marketing Communications Coordinator at Formica Group
January 1, 2005 - September 30, 2025All aspects of communications within the UK business, serving the DIY home improvement and construction industry.
Account Marketing Director at Curious12 (Self-employed)
October 1, 2023 - PresentSenior client partner aligning brand and marketing strategy with business objectives. Translates business needs into creative, insight-led campaigns with measurable results. Manages day-to-day client relationships and delivery across multiple sectors. Supports new business through proposals and strategic input.
Marketing Consultant (Freelance) at Orrön Energy
February 1, 2023 - PresentDeveloped and executed marketing strategies for utility-scale solar projects. Strengthened Orrön Energy’s positioning as a renewable energy leader in new markets. Partnered with local agencies in France and Germany to deliver multilingual campaigns. Enhanced visibility and brand credibility across European energy markets.
Marketing Consultant at Self-employed
November 1, 2020 - PresentFounded consultancy to deliver smarter, more effective B2B marketing strategies. Delivered projects for businesses in tech, education, events, and environment. Bridged customer insight with commercial outcomes through brand strategy and campaigns.
Account Marketing Director at Michon Ltd
October 1, 2020 - September 30, 2025Led strategic marketing for major B2B clients in energy, utilities, and home improvement. Delivered integrated B2B and B2C campaigns across digital, content, print, and events. Built long-term client partnerships achieving organic growth and repeat business.
Marketing Manager at Manthorpe Building Products
January 1, 2007 - September 30, 2025Established and managed B2B marketing function within a £10m manufacturing organisation.
Marketing Executive at Nottingham Trent University
January 1, 2006 - September 30, 2025Responsible for planning, developing and delivering the central marketing activity for the University and giving marketing support and advice to University central departments.
Marketing Communications Coordinator at Formica Group
January 1, 2005 - September 30, 2025All aspects of communications within the UK business, serving the DIY home improvement and construction industry.
Education
BA (Hons) Marketing at Northumbria University
January 1, 1996 - January 1, 2000Qualifications
Industry Experience
Energy & Utilities, Professional Services, Manufacturing, Media & Entertainment, Education, Agriculture & Mining, Healthcare, Real Estate & Construction, Software & Internet
Experience Level
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