I'm Kyle Stoney-Channon, a growth-focused marketing leader with 10+ years in B2B SaaS, data protection, and fast-growth consumer brands. I love turning complex products into clear value propositions and building scalable demand engines that deliver measurable results. From running my own manufacturing business to guiding international go-to-market programs, I bring a hands-on, collaborative leadership style, a love of experimentation, and a track record of boosting pipeline, conversions, and revenue while optimizing budgets.…

Kyle Stoney-Channon

I'm Kyle Stoney-Channon, a growth-focused marketing leader with 10+ years in B2B SaaS, data protection, and fast-growth consumer brands. I love turning complex products into clear value propositions and building scalable demand engines that deliver measurable results. From running my own manufacturing business to guiding international go-to-market programs, I bring a hands-on, collaborative leadership style, a love of experimentation, and a track record of boosting pipeline, conversions, and revenue while optimizing budgets.…

Available to hire

I’m Kyle Stoney-Channon, a growth-focused marketing leader with 10+ years in B2B SaaS, data protection, and fast-growth consumer brands. I love turning complex products into clear value propositions and building scalable demand engines that deliver measurable results.

From running my own manufacturing business to guiding international go-to-market programs, I bring a hands-on, collaborative leadership style, a love of experimentation, and a track record of boosting pipeline, conversions, and revenue while optimizing budgets.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Growth Marketing Manager (SaaS) at Hyperscience
May 1, 2025 - Present
Partnered with the international sales director to design and execute the international go-to-market strategy across EMEA, APAC & DACH, driving a 60% increase in pipeline conversion within the first 3 months. Owned and optimised the international marketing budget (events, PPC, display, video & print). Built and optimised the marketing funnel for the international region, launching always-on activity to fuel the funnel and ensure a steady flow of leads, MQLs and SQLs. Spearheaded strategic partnerships delivering joint marketing campaigns (executive dinners, events & PPC) generating 53 new opportunities. Delivered multi-channel campaigns expanding brand presence in competitive markets. Devised ABM campaigns achieving a 70% lead-to-demo conversion. Managed the marketing strategy and budget for the international business (EMEA, APAC, DACH).
Marketing Manager (SaaS) at Fortra
April 1, 2025 - September 30, 2025
Marketing Manager for the data protection team (7 people). Responsible for developing and overseeing the delivery of the Data Protection marketing strategy to drive tangible results and growth. Key focus areas included marketing-sourced pipeline growth, marketing-sourced SQLs and ALE. Led demand generation strategy and execution; oversaw cross-functional campaigns and processes; aligned with sales to improve lead quality and conversions.
Director / Owner / MD at Henley Raw
June 1, 2022 - September 30, 2025
Owner & MD of a multi-award-winning raw pet food manufacturing business. Grew turnover to over £1m; led branding, product development, trade marketing, and e-commerce; managed 65 stockists and achieved a 4.9-star customer rating. Oversaw production, premises relocation, regulatory compliance, supplier/contracts, and transitioned to new premises while maintaining trading continuity.
Digital Marketing Manager at Imperial Brands
January 1, 2021 - September 30, 2025
Led digital marketing strategy for start-up challenger brands within a small team; managed CRM journeys, segmentation and UX improvements. Project managed 70+ events/tradeshows and a website migration from Demandware to Shopify; implemented HubSpot; managed a £1m A&P budget; coordinated agencies and overseas launches (USA, Greece & Cyprus). Delivered consumer insights, ran online campaigns, and refined brand guidelines; led cross-functional initiatives.
Freelance Tour Manager & Marketing at KM Talent
August 1, 2020 - September 30, 2025
Freelance marketing and tour management for entertainment clients; developed campaigns and assets across channels and supported live touring.
Marketing & Tour Manager at Paul Daniels Magic
May 1, 2016 - September 30, 2025
Marketing and tour management for Paul Daniels; planned and executed marketing campaigns and event promotions across tours.
Marketing Assistant at Bracknell & Wokingham College
May 1, 2016 - September 30, 2025
Marketing assistant providing support across campaigns, communications and events; contributed to student recruitment efforts.
Growth Marketing Manager (SaaS) at Hyperscience
May 1, 2025 - Present
Led international GTM strategy across EMEA, APAC & DACH in collaboration with the international sales director; built and optimized the international marketing funnel with always-on programs; managed budget across events, PPC, display, video and print; delivered multi-channel campaigns; spearheaded strategic partnerships resulting in new opportunities; executed ABM programs with high lead-to-demo conversion; established international marketing strategy and budget.
Marketing Manager (SaaS) at Fortra
April 1, 2025 - September 30, 2025
Led marketing for the Data Protection business unit (7-person team); developed and oversaw demand generation strategy to drive pipeline, SQLs and ALE; managed multi-channel campaigns, partner marketing and cross-functional collaboration; managed a $1M digital marketing budget; implemented customer retention and cross-sell programs; drove ABM, content, events, webinars and CRM initiatives.
Director / Owner / MD at Henley Raw
June 1, 2022 - September 30, 2025
Owner and director of a multi-award raw pet food manufacturing business; developed business plan, grew turnover to £1m, won multiple industry awards; managed team, multiple retail premises and e-commerce; led branding, product development, trade marketing, packaging and trade relationships; project-managed relocation and production upgrades.
Digital Marketing Manager at Imperial Brands
January 1, 2021 - September 30, 2025
Developed and led digital marketing strategy, social acquisition, and CRM-driven customer journeys; contributed to category strategy and portfolio development; managed 70+ events/tradeshows, website migrations, e-commerce enhancements and subscription model; coordinated multiple agencies and overseas market launches (USA, Greece & Cyprus).
Marketing & Tour Manager at Paul Daniels Magic
May 1, 2016 - September 30, 2025
Managed marketing and tours for live performances; planned campaigns, events and promotions to maximize attendance and engagement.
Freelance Tour Manager & Marketing at KM Talent
August 1, 2020 - September 30, 2025
Provided freelance tour management and marketing services, enabling artists and events to run efficiently and reach broader audiences.
Marketing Assistant at Bracknell & Wokingham College
May 1, 2016 - September 30, 2025
Supported marketing activities, content creation, events and campaigns to promote college programs and engagement.
Growth Marketing Manager (SaaS) at Employment Hyperscience
May 1, 2025 - Present
Partnered with the international sales director to design and execute the international go-to-market strategy across EMEA, APAC & DACH; increased pipeline conversion by 60% in 3 months. Owned the international marketing budget and executed events, PPC, display, video & print. Built and optimised the international funnel with always-on activity to sustain leads, MQLs and SQLs. Spearheaded strategic partnerships delivering joint campaigns that generated 53 new opportunities. Led multi-channel campaigns to expand brand presence in competitive markets. Implemented ABM programs achieving a 70% lead-to-demo conversion. Managed the international strategy and budget for EMEA, APAC & DACH.
Marketing Manager (SaaS) at Fortra
April 1, 2025 - September 30, 2025
Led data protection business unit marketing for a 7-person team. Developed and oversaw demand generation to drive marketing-sourced pipeline, SQLs and ALE. Managed the demand-gen strategy and execution, ABM, events, digital campaigns and cross-regional collaboration. Achieved a 40% increase in lead to MQL conversions; managed a $1M digital marketing budget; implemented retention and cross-sell campaigns; built CRM capability and marketing automation; collaborated with OUS teams and external agencies.
Director / Owner / MD at Henley Raw
June 1, 2022 - September 30, 2025
Owner and director of a multi-award raw pet food manufacturing business; grew turnover to £1m; managed production, branding, trade marketing, e-commerce and 65 stockists; launched new product lines and a subscription model; oversaw relocation and factory upgrades; achieved numerous industry awards and built a strong customer rating.
Digital Marketing Manager at Imperial Brands
January 1, 2021 - September 30, 2025
Led digital marketing for challenger brands within a small team; developed consumer insights, personas and CRM journeys; managed 70+ events/tradeshows, website migrations (Demandware to Shopify) and HubSpot implementation; oversaw agencies and brand partnerships; managed a £1m A&P budget; supported overseas launches in USA, Greece & Cyprus; conducted SEO audits and led analytics-driven optimization.
Freelance Tour Manager & Marketing at KM Talent
August 1, 2020 - September 30, 2025
Freelance tour management and marketing projects; planned and executed campaigns, events and communications for diverse clients; supported business development and growth.
Marketing & Tour Manager at Paul Daniels Magic
May 1, 2016 - September 30, 2025
Managed marketing and tour activities for performances and events; developed campaigns and coordinated logistics.
Marketing Assistant at Bracknell & Wokingham College
May 1, 2016 - September 30, 2025
Supported marketing campaigns, events and website updates; contributed to communications and recruitment activities.
Company Assistant at The Criterion Theatre, London
February 1, 2013 - September 30, 2025
Assisted corporate and production operations; supported administrative and event-related activities.
Director & Manager at WTW Wedge
January 1, 2015 - September 30, 2025
Director & Manager; led business operations and team delivery.
Independent Panel Member at PACT
December 1, 2023 - Present
Adoption panel member providing critical case assessments and recommendations in line with regulations.
Business Mentor at The King’s Trust
June 1, 2023 - Present
Mentor and coach potential business owners; help develop business plans, provide insights and support launches.
Independent Panel Member at Adopt Thames Valley
May 1, 2023 - Present
Independent panel member contributing to adoption-related assessment processes.

Education

CIM Level 6 Diploma in Marketing at Oxford College of Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing at Oxford College of Marketing
September 1, 2016 - May 1, 2017
BA Hons. Media & Sociology at University of Brighton
September 1, 2012 - May 1, 2015
A Levels at The Piggott School
September 1, 2010 - September 1, 2012
GCSEs at The Piggott School
September 1, 2005 - September 1, 2010
CIM Level 6 Diploma in Marketing at Oxford College of Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing at Oxford College of Marketing
September 1, 2016 - May 1, 2017
BA Hons. Media & Sociology at University of Brighton
September 1, 2012 - May 1, 2015
A Levels at The Piggott School
September 1, 2010 - September 1, 2012
GCSEs at The Piggott School
September 1, 2005 - September 1, 2010
CIM Level 6 Diploma in Marketing at Oxford College of Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing at Oxford College of Marketing
September 1, 2016 - May 1, 2017
BA Hons. Media & Sociology at University of Brighton
September 1, 2012 - May 1, 2015
A Levels at The Piggott School
September 1, 2010 - September 1, 2012

Qualifications

CIM Level 6 Diploma in Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing
September 1, 2016 - May 1, 2017
BA Hons. Media & Sociology
September 1, 2012 - May 1, 2015
A Levels
September 1, 2010 - September 1, 2012
GCSEs
September 1, 2005 - September 1, 2010
CIM Level 6 Diploma in Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing
September 1, 2016 - May 1, 2017
CIM Level 6 Diploma in Marketing
January 1, 2018 - January 1, 2019
CIM Level 4 Certificate in Marketing
September 1, 2016 - May 1, 2017

Industry Experience

Software & Internet, Media & Entertainment, Manufacturing, Retail, Professional Services

Skills

Experience Level