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Design is a crucial part of communication. Without good design, it is easy to lose connection with your audience. I use a content driven approach that results in visual storytelling with compelling narratives. Guided by a high level vision, I can articulate clear, actionable steps to generate stakeholder support in order to tackle technical and adaptive challenges. I am a strategic, forward-thinking leader who thrives in a collaborative work culture, and excels in pressure-packed environments.…Design is a crucial part of communication. Without good design, it is easy to lose connection with your audience. I use a content driven approach that results in visual storytelling with compelling narratives. Guided by a high level vision, I can articulate clear, actionable steps to generate stakeholder support in order to tackle technical and adaptive challenges. I am a strategic, forward-thinking leader who thrives in a collaborative work culture, and excels in pressure-packed environments.

Laura Woodson

Designer, Graphic Designer, Art Director, +2

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Design is a crucial part of communication. Without good design, it is easy to lose connection with your audience. I use a content driven approach that results in visual storytelling with compelling narratives. Guided by a high level vision, I can articulate clear, actionable steps to generate stakeholder support in order to tackle technical and adaptive challenges. I am a strategic, forward-thinking leader who thrives in a collaborative work culture, and excels in pressure-packed environments.…Design is a crucial part of communication. Without good design, it is easy to lose connection with your audience. I use a content driven approach that results in visual storytelling with compelling narratives. Guided by a high level vision, I can articulate clear, actionable steps to generate stakeholder support in order to tackle technical and adaptive challenges. I am a strategic, forward-thinking leader who thrives in a collaborative work culture, and excels in pressure-packed environments.

Available to hire

Knoxville, United States

Design is a crucial part of communication. Without good design, it is easy to lose connection with your audience.

I use a content driven approach that results in visual storytelling with compelling narratives. Guided by a high level vision, I can articulate clear, actionable steps to generate stakeholder support in order to tackle technical and adaptive challenges. I am a strategic, forward-thinking leader who thrives in a collaborative work culture, and excels in pressure-packed environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Lead at EnsembleIQ

December 1, 2024 - September 30, 2025

Art directed and created visual design systems for multiple brands, led and executed event creative for 15+ events across the US, the UK and Canada. Developed interactive digital environments using Ceros to explain complex concepts to Senior Consumer Product Marketing executives. Developed and tested prototypes with end-users to ensure usability and created wireframes using UX/UI design best practices. Stabilized and enhanced the company’s branding strategy across multi-medias, multi-locations and multi-year events and experiences. Pushed the brand's creative execution, creating exceptional branding environments and ensuring the Path to Purchase remained competitive within a highly ambitious environment. Ensured smooth internal workflows and took on project management and communication for multiple projects.

Senior Designer at Blackboard

March 1, 2020 - September 30, 2025

Reached over 10,000 in-person attendees in 2018. Collaborated with external vendors and internal stakeholders to design eye-catching booths, graphics and stage elements. Translated complicated data into human-centered, high-quality visual solutions. Crafted brand guidelines that communicated a strong storyline for the brand identity.

Lead Graphic Designer at Cleaver-Brooks

February 1, 2016 - September 30, 2025

Illustrated user-friendly technical illustrations for instruction manuals for US and international companies. Worked with vendors, obtained print quotes, and provided meticulous press-ready files. Designed multi-page documents such as catalogs, annual reports, pocket guides, magazines.

Graphic Designer at Regal Entertainment Group

June 1, 2014 - September 30, 2025

Designed gift cards, POP campaigns, website graphics and created grand opening theatre materials for 20+ theatres across the US. Collaborated with other designers to create engaging loyalty campaign graphics. Worked closely with vendors to make sure graphics were pristine, kept the projects on track, constant communication with clients, all while meeting critical deadlines.

Design Lead at Ensemble IQ

December 1, 2024 - September 30, 2025

Art directed and created visual design systems for multiple brands, led and executed event creative for 15+ events across the US, the UK and Canada. Developed interactive digital environments using Ceros to explain complex concepts to Senior Consumer Product Marketing executives. Developed and tested prototypes with end-users, created wireframes using UX/UI design best practices. Stabilized and enhanced the brand’s branding strategy across multi-media, multi-location and multi-year events. Drove the brand’s creative execution, creating exceptional branding environments, ensuring the Path to Purchase remained competitive within a highly ambitious environment. Ensured smooth internal workflows and took on project management and communication for multiple projects.

Senior Designer at Blackboard

March 1, 2020 - September 30, 2025

Lead Graphic Designer at Cleaver-Brooks

February 1, 2016 - September 30, 2025

Graphic Designer at Regal Entertainment Group

June 1, 2014 - September 30, 2025

Designed gift cards, POP campaigns, website graphics and created grand opening theatre materials for 20+ theatres across the US. Collaborated with other designers to created engaging loyalty campaign graphics. Worked closely with vendors to make sure graphics were pristine, kept the projects on track, with constant communication with clients, all while meeting critical deadlines.