Available to hire
I’m Tom Reynoso, a Vancouver-based visual designer, project manager, and content creator with over four years of experience developing and executing integrated communication plans that engage diverse audiences and drive measurable results.
I thrive in institutions that believe in striving for the common good through process, business, and education. I’m a highly competitive, disciplined, and enthusiastic team player who loves adapting sports philosophy to other areas of life.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Design Contractor at Knowledge Network
July 31, 2025 - September 30, 2025Apr–Jul 2025: Systematized a high-volume design process to produce and optimize 800+ poster assets for the client’s Drupal-based web app, achieving a production rate of 8 assets in under 20 minutes.
Designer & Content Producer at Knowledge Network
July 31, 2025 - September 30, 2025Systematized a high-volume design process to produce and optimize 800+ poster assets for a Drupal-based web application, achieving a production rate of 8 assets in under 20 minutes.
Design Consultant at Knowledge Network
July 1, 2025 - September 30, 2025Systematized a high-volume design process to produce 800+ poster assets for a Drupal-based web application, achieving a production rate of 8 assets in under 20 minutes.
Graphic Designer & Animator at Invictus School
May 31, 2025 - September 30, 2025May 2025: Designed and delivered a hero web animation, mastering effective client communication, setting clear expectations, and managing project scope to ensure successful delivery.
Web Animation Designer at Invictus School
May 31, 2025 - September 30, 2025Designed and delivered a hero web animation, mastering effective client communication, setting clear expectations, and managing project scope to ensure successful delivery.
Designer at Invictus School
May 1, 2025 - PresentDesigned and delivered a hero web animation, mastering effective client communication, setting clear expectations, and managing project scope to ensure successful delivery.
Project & Communications Coordinator at University Canada West (UCW)
February 28, 2025 - September 30, 2025Developed and executed persuasive communication and marketing campaigns using social posts and email for 6 conferences and 2 retreats, resulting in 200+ student registrations and consistent full-house events with over 75 attendees each.
Project & Communications Coordinator at University Canada West
February 28, 2025 - September 30, 2025Developed and executed pervasive communication and marketing campaigns using social posts and email for six conferences and two retreats, resulting in 200+ student registrations and consistently full-house events with 75+ attendees each. Translated complex market research into compelling infographics and presentations to guide proposals for new academic programs, including the MBA with AI specialization. Managed end-to-end production pipeline for the Innovation Fuel podcast, leading three intern cohorts and redesigning workflows to increase production speed by 3x, delivering 12 episodes three months ahead of schedule. Planned and wrote content for the podcast's annual newsletter and content schedule, building and maintaining lasting relationships with internal and external stakeholders. Collaborated with marketing and design teams to promote university programs and events, ensuring materials adhered to brand guidelines and achieving early registrations of multiple 100+ sign-ups to on-c
Project & Communications Coordinator at University Canada West (UCW)
February 1, 2025 - September 30, 2025Developed and executed persuasive communication and marketing campaigns using social posts and email for 6 conferences and 2 retreats, resulting in 200+ student registrations and consistently full-house events with over 75 attendees each.
Project & Campaign Manager at ZAN ZENDEGI AZADI (Iran Human Rights Campaign)
December 31, 2023 - September 30, 2025Protests for the revolution of human rights in favor of women in Iran in 2023. End-to-End Project Delivery: Proven ability to steer multiple projects, including campaigns and events, from kickoff to final delivery. Process Improvement: Redesigned workflows and created systematic processes to increase project output and efficiency, resulting in production speed improvements. Budget Management: Experienced in preparing and managing budgets for large-scale events, programs, and marketing initiatives. Cross-Functional Collaboration: Collaborated with creative teams, marketing departments, stakeholders and external partners to align on project goals and ensure successful execution.
Freelance Content Strategist / Designer at Heena's Mehndi (Freelance)
August 1, 2023 - PresentCreated and implemented a data-driven content strategy that increased social media reach by 50% in under two months. Wrote, designed and edited 12 high-impact social media assets (6 reels, 6 carousels), attracting 34,032 views, new audiences, and boosting appointment bookings by 36% (8 new appointments) in the first 30 days. Established a content continuity system to rapidly iterate on feedback and performance analytics, consistently optimizing the communication strategy to boost account reach.
Consultant / Proposal Writer at CodeMera
December 31, 2016 - September 30, 20252014–2016: Authored a comprehensive e-commerce educational proposal that directly secured a government contract, generating $160,000 in new revenue for the company.
Content & E-Commerce Proposal Author at Codemera
December 31, 2016 - September 30, 2025Authored a comprehensive e-commerce educational proposal that directly secured a government contract, generating $160,000 in new revenue for the company.
Proposal Writer at Codemera
January 1, 2016 - September 30, 2025Authored a comprehensive e-commerce educational proposal that directly secured a government contract, generating $160,000 in new revenue for the company.
Business Development & Design Consultant at Various Clients
January 1, 2015 - PresentSince 2015: Provide business development and design consulting, building systematic design processes and delivering brand assets, posters, and marketing material for diverse clients.
Business Development & Design Consultant at Various Clients
January 1, 2015 - PresentSince 2015: Provided design and business development consulting across multiple clients, delivering design assets, brand alignment, and strategic visuals to support growth initiatives.
Education
Master of Business Administration (MBA) at University of Canada West
January 1, 2020 - December 31, 2022Diploma in Interface Design, Strategy & Information Architecture at CalArts Institute
January 1, 2020 - January 1, 2020Bachelor's Degree in Graphic Design at Universidad Autónoma de Santo Domingo
January 1, 2014 - December 31, 2019Master of Business Administration (MBA) at University of Canada West
January 1, 2020 - December 31, 2022Diploma in Interface Design, Strategy & Information Architecture at CalArts/Coursera
January 1, 2020 - December 31, 2020Bachelor’s Degree in Graphic Design at Universidad Autónoma de Santo Domingo
January 1, 2014 - December 31, 2019Master of Business Administration (MBA) at University of Canada West, Vancouver
January 1, 2020 - January 1, 2022Diploma in Interface Design, Strategy & Information Architecture at Coursera - CalArts Institute
January 1, 2020 - January 1, 2020Bachelor’s Degree in Graphic Design at Universidad Autónoma de Santo Domingo
January 1, 2014 - January 1, 2019Qualifications
Master of Business Administration (MBA)
January 1, 2020 - January 1, 2022Diploma in Interface Design, Strategy & Information Architecture
January 1, 2020 - January 1, 2020Bachelor’s Degree in Graphic Design
January 1, 2014 - January 1, 2019Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet
Experience Level
Expert
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Expert
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Expert
Intermediate
Intermediate
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Intermediate
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