Available to hire
I am a results-driven MARCOM and digital marketing professional who builds integrated marketing programs across North America. With an MBA and hands-on experience in brand strategy, campaign optimization, and partnerships, I have led cross-functional teams to drive growth, improve ROI, and increase market share.
I enjoy turning data into story-driven strategies, optimizing digital channels, and developing talent pipelines that support business objectives. I am excited to connect with teams shaping customer experiences and brand narratives.
Experience Level
Language
English
Fluent
Work Experience
MARCOM Manager – North America at Aitech Systems
November 1, 2022 - PresentNov 2022 – Present: Devise and implement a comprehensive market assessments strategy combining quantitative data analysis and qualitative market insights to identify and target high-potential market segments, driving ~50% growth in the customer base and a 10% increase in overall revenue; lead cross-functional teams for strategic MARCOM initiatives; direct all public relations activities increasing media placements and securing partnerships; orchestrate data-driven digital marketing initiatives to optimize SEO and drive 60% growth in organic traffic.
MarCom Manager – North America at Aitech Systems
November 1, 2022 - PresentDeveloped and implemented a comprehensive market assessment strategy, leveraging quantitative data analysis and qualitative market insights to identify and target new high-potential market segments, resulting in substantial customer base growth (~50%) and a 10% increase in overall revenue, while providing strategic direction for future business development and customer engagement initiatives. Conducted a comprehensive analysis of digital marketing campaigns using data-driven insights to identify key improvement areas and implementing targeted optimizations that reduced cost per acquisition by 30% and enhanced overall campaign performance and efficiency. Led cross-functional teams in planning and execution of strategic MarCom initiatives, delivering a 50% improvement in brand awareness and a 25% increase in market share within target segments. Directed and managed all public relations activities, including media relations, press conferences, and trade show participation, driving a 50% i
Digital Marketing Analyst at Odyssey Systems Consulting Group
October 1, 2022 - September 30, 2025Oct 2021 – Oct 2022: Conceived and executed a comprehensive brand transformation across print and digital collateral, brand messaging, and signage updates; led the creation of a corporate digital strategy integrating social media, content marketing, and SEO to increase organic search traffic and brand awareness; managed internal and external campaigns with a streamlined calendar, improving efficiency; formulated ROI and break-even analyses to optimize outbound recruiting initiatives; produced social media strategies that increased overall presence and engagement; improved HR software usage to reduce onboarding times.
Digital Marketing Analyst at Odyssey Systems Consulting Group
October 1, 2022 - September 30, 2025Analyst, Command, Control, Communications & Networks (C3N) Division.
Analyst, Command, Control, Communications & Networks (C3N) Division at Odyssey Systems Consulting Group
October 1, 2021 - September 30, 2025Sept 2020 – Oct 2021: Focused on strategic communications and networks within the C3N division; supported cross-functional collaboration to optimize mission-critical communications and stakeholder engagement.
Talent Acquisition Analyst at Odyssey Systems Consulting Group
September 1, 2020 - September 30, 2025July 2019 – Sept 2020: Supported talent acquisition initiatives across multiple business units; assisted with candidate sourcing, screening, and interview coordination; contributed to process improvements to reduce time-to-fill.
Talent Acquisition Analyst at Odyssey Systems Consulting Group
September 1, 2020 - September 30, 2025Conceived and executed a comprehensive brand transformation, including print and digital collateral redesign, brand messaging, and signage updates, resulting in a 40% increase in brand consistency and 20% growth in customer loyalty. Led the creation and management of a corporate digital strategy that integrated social media, content marketing, and SEO efforts, resulting in a 50% increase in organic search traffic and 25% rise in brand awareness. Orchestrated a corporate communications calendar for internal and external campaigns, ensuring seamless execution and adherence to deadlines; optimized campaign scheduling and reduced turnaround time by 20%.
Account Representative – Leadership Development Program at E&J Gallo Winery
June 1, 2019 - September 30, 2025Oct 2017 – Jun 2019: Orchestrated territory management with agile market adaptations, increasing market penetration by 30%; developed key account partnerships increasing brand profitability by 25%; led the creation of print and online ads generating over $500k in sales revenue in the first quarter of implementation.
Account Representative – Leadership Development Program at E&J Gallo Winery
June 1, 2019 - September 30, 2025Orchestrated the successful management of diverse territories by implementing agile methodologies and adapting swiftly to market changes, resulting in a 30% increase in market penetration. Developed and nurtured strategic partnerships with key accounts, resulting in a 25% increase in brand profitability within consumer-facing purchase decisions. Spearheaded the creation of print and online advertisements that generated $500k+ in sales revenue within the first quarter of implementation.
Education
Master of Business Administration (MBA), Marketing at Babson College, F.W. Olin Graduate School of Business, Wellesley, MA
January 11, 2030 - May 1, 2024Bachelor of Business Administration, Marketing at Bryant University, Smithfield, RI
January 11, 2030 - May 1, 2017International Communications Coursework at University of Westminster, London, UK
September 1, 2015 - December 1, 2015Master of Business Administration (MBA), Marketing at Babson College, F.W. Olin Graduate School of Business, Wellesley, MA
January 11, 2030 - May 1, 2024Bachelor of Business Administration, Marketing at Bryant University, Smithfield, RI
January 11, 2030 - May 1, 2017Study Abroad: International Communications Coursework at University of Westminster, London, UK
September 1, 2015 - December 1, 2015Qualifications
Industry Experience
Professional Services, Media & Entertainment, Consumer Goods, Retail, Wholesale & Distribution
Experience Level
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