Available to hire
I am a results-driven MARCOM and digital marketing professional who builds integrated marketing programs across North America. With an MBA and hands-on experience in brand strategy, campaign optimization, and partnerships, I have led cross-functional teams to drive growth, improve ROI, and increase market share.
I enjoy turning data into story-driven strategies, optimizing digital channels, and developing talent pipelines that support business objectives. I am excited to connect with teams shaping customer experiences and brand narratives.
Experience Level
Language
English
Fluent
Work Experience
MarCom Manager – North America at Aitech Systems
November 1, 2022 - PresentDeveloped and implemented a comprehensive market assessment strategy, leveraging quantitative data analysis and qualitative market insights to identify and target new high-potential market segments, resulting in substantial customer base growth (~50%) and a 10% increase in overall revenue, while providing strategic direction for future business development and customer engagement initiatives. Conducted a comprehensive analysis of digital marketing campaigns using data-driven insights to identify key improvement areas and implementing targeted optimizations that reduced cost per acquisition by 30% and enhanced overall campaign performance and efficiency. Led cross-functional teams in planning and execution of strategic MarCom initiatives, delivering a 50% improvement in brand awareness and a 25% increase in market share within target segments. Directed and managed all public relations activities, including media relations, press conferences, and trade show participation, driving a 50% i
Digital Marketing Analyst at Odyssey Systems Consulting Group
October 1, 2022 - September 30, 2025Analyst, Command, Control, Communications & Networks (C3N) Division.
Talent Acquisition Analyst at Odyssey Systems Consulting Group
September 1, 2020 - September 30, 2025Conceived and executed a comprehensive brand transformation, including print and digital collateral redesign, brand messaging, and signage updates, resulting in a 40% increase in brand consistency and 20% growth in customer loyalty. Led the creation and management of a corporate digital strategy that integrated social media, content marketing, and SEO efforts, resulting in a 50% increase in organic search traffic and 25% rise in brand awareness. Orchestrated a corporate communications calendar for internal and external campaigns, ensuring seamless execution and adherence to deadlines; optimized campaign scheduling and reduced turnaround time by 20%.
Account Representative – Leadership Development Program at E&J Gallo Winery
June 1, 2019 - September 30, 2025Orchestrated the successful management of diverse territories by implementing agile methodologies and adapting swiftly to market changes, resulting in a 30% increase in market penetration. Developed and nurtured strategic partnerships with key accounts, resulting in a 25% increase in brand profitability within consumer-facing purchase decisions. Spearheaded the creation of print and online advertisements that generated $500k+ in sales revenue within the first quarter of implementation.
MARCOM Manager – North America at Aitech Systems
November 1, 2022 - PresentNov 2022 – Present: Devise and implement a comprehensive market assessments strategy combining quantitative data analysis and qualitative market insights to identify and target high-potential market segments, driving ~50% growth in the customer base and a 10% increase in overall revenue; lead cross-functional teams for strategic MARCOM initiatives; direct all public relations activities increasing media placements and securing partnerships; orchestrate data-driven digital marketing initiatives to optimize SEO and drive 60% growth in organic traffic.
Digital Marketing Analyst at Odyssey Systems Consulting Group
October 1, 2022 - September 30, 2025Oct 2021 – Oct 2022: Conceived and executed a comprehensive brand transformation across print and digital collateral, brand messaging, and signage updates; led the creation of a corporate digital strategy integrating social media, content marketing, and SEO to increase organic search traffic and brand awareness; managed internal and external campaigns with a streamlined calendar, improving efficiency; formulated ROI and break-even analyses to optimize outbound recruiting initiatives; produced social media strategies that increased overall presence and engagement; improved HR software usage to reduce onboarding times.
Analyst, Command, Control, Communications & Networks (C3N) Division at Odyssey Systems Consulting Group
October 1, 2021 - September 30, 2025Sept 2020 – Oct 2021: Focused on strategic communications and networks within the C3N division; supported cross-functional collaboration to optimize mission-critical communications and stakeholder engagement.
Talent Acquisition Analyst at Odyssey Systems Consulting Group
September 1, 2020 - September 30, 2025July 2019 – Sept 2020: Supported talent acquisition initiatives across multiple business units; assisted with candidate sourcing, screening, and interview coordination; contributed to process improvements to reduce time-to-fill.
Account Representative – Leadership Development Program at E&J Gallo Winery
June 1, 2019 - September 30, 2025Oct 2017 – Jun 2019: Orchestrated territory management with agile market adaptations, increasing market penetration by 30%; developed key account partnerships increasing brand profitability by 25%; led the creation of print and online ads generating over $500k in sales revenue in the first quarter of implementation.
Education
Master of Business Administration (MBA), Marketing at Babson College, F.W. Olin Graduate School of Business, Wellesley, MA
January 11, 2030 - May 1, 2024Bachelor of Business Administration, Marketing at Bryant University, Smithfield, RI
January 11, 2030 - May 1, 2017International Communications Coursework at University of Westminster, London, UK
September 1, 2015 - December 1, 2015Master of Business Administration (MBA), Marketing at Babson College, F.W. Olin Graduate School of Business, Wellesley, MA
January 11, 2030 - May 1, 2024Bachelor of Business Administration, Marketing at Bryant University, Smithfield, RI
January 11, 2030 - May 1, 2017Study Abroad: International Communications Coursework at University of Westminster, London, UK
September 1, 2015 - December 1, 2015Qualifications
Industry Experience
Professional Services, Media & Entertainment, Consumer Goods, Retail, Wholesale & Distribution
Experience Level
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