Susan Kimmel-Kelly

Founded and led the brand and communications function, building cost-effective, multi-channel programs across paid digital, SEO, social, email, direct mail, and CRM to drive patient acquisition, provider recruitment, and membership growth. Elevated executive messaging via PR and thought leadership, contributing to a 3x increase in organic traffic, 60% lift in brand awareness, and 200% increase in earned media coverage. Designed and optimized demand generation campaigns, reducing CAC by 25%, generating 20,000+ qualified leads, and contributing 60% of the sales pipeline. Applied an agile, data-driven approach to testing and analytics, building SOPs that improved execution and operational efficiency.

Founding marketing leader responsible for building brand and communications from the ground up. Directed multi-channel programs (paid digital, SEO, social, email, direct mail, CRM) to drive patient acquisition, provider recruitment, and membership growth. Achieved a 3x increase in organic traffic, 60% lift in brand awareness, and a 200% increase in earned media coverage. Designed and optimized demand generation campaigns, reducing CAC by 25% and generating 20,000+ qualified leads, contributing to 60% of the sales pipeline. Implemented agile, data-driven testing and analytics with SOPs to improve execution and efficiency.

Senior growth marketer leading omni-channel strategy, development and execution to scale a value-based primary care startup serving Medicare Advantage patients. Built and optimized demand generation campaigns, reducing CAC by 25% and generating 20,000+ qualified leads, contributing 60% of total sales pipeline. Served as the founding marketer, led end-to-end execution across brand, content, digital, demand and lead generation in a high-growth healthcare startup. Built an omni-channel growth framework increasing qualified leads by 25% and improving conversation rates by 40% through strategic use of marketing automation tools. Led integrated strategy across paid search, SEO, AEO, paid and organic social, video, email/SMS, OTT, content and earned media to drive pipeline and brand visibility. Led the development and execution of A/B testing frameworks, creative performance analysis, and funnel optimization strategies. Defined target market, segments, penetration goals; executed lead gen cam