Carmen Martelo

Work Experience

Customer Service Representative at Olimpica
January 31, 2014 - September 30, 2025
Provided customer service via telephone and assisted with data collection and reporting. Reconciled results in the marketing analysis of drug stores and supermarkets.
Marketing Officer at Olimpica
February 28, 2015 - September 30, 2025
Designed and developed measurement frameworks to track and measure the success of marketing campaigns; planned regional marketing strategies to achieve the sales objectives of more than 90 stores; identified and proposed events and partnership opportunities within the region to support brand positioning; managed internal and external stakeholders.
Marketing Coordinator at Olimpica
November 30, 2019 - September 30, 2025
Designed and executed marketing strategies to promote international education services in target markets such as Latin America; collaborated with marketing agencies, service providers, and other educational institutions to develop and execute joint campaigns and promotional activities; coordinated events to attract and engage students interested in studying in Australia; conducted market research on the education sector by analyzing trends, competitors, and target audience preferences; developed marketing materials; established relationships with educational institutions and government agencies to ensure compliance with regulations in international education and migration in Australia.
Marketing Coordinator
March 1, 2025 - September 30, 2025
Developing and executing marketing strategies; liaising with external vendors and agencies; producing content for promotional materials and social media; planning and delivering events; monitoring campaign performance; collaborating with internal teams and external partners to strengthen brand messaging.

Education

Diploma Of Social Media And Marketing at Universidad Pontificia Javeriana
January 1, 2017 - September 30, 2025
Bachelor of Business Administration at Universidad del Atlántico
January 1, 2012 - September 30, 2025

Qualifications

Diploma Of Social Media And Marketing
January 1, 2017 - September 30, 2025

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet