I am a growth-focused operations and business development leader with a track record of helping advertising and entertainment brands scale globally. I drive revenue with new and existing clients, across SMBs and consumer brands, while refining delivery, service excellence, and profitability. I specialize in building go-to-market and service delivery ecosystems, leading cross-functional teams, and mentoring employees to reach ambitious goals. I create repeatable processes, improve NPS, and scale operations with strong P&L discipline and AI-enabled budgeting.…

MATTHEW J. HENDERSON

I am a growth-focused operations and business development leader with a track record of helping advertising and entertainment brands scale globally. I drive revenue with new and existing clients, across SMBs and consumer brands, while refining delivery, service excellence, and profitability. I specialize in building go-to-market and service delivery ecosystems, leading cross-functional teams, and mentoring employees to reach ambitious goals. I create repeatable processes, improve NPS, and scale operations with strong P&L discipline and AI-enabled budgeting.…

Available to hire

I am a growth-focused operations and business development leader with a track record of helping advertising and entertainment brands scale globally. I drive revenue with new and existing clients, across SMBs and consumer brands, while refining delivery, service excellence, and profitability.

I specialize in building go-to-market and service delivery ecosystems, leading cross-functional teams, and mentoring employees to reach ambitious goals. I create repeatable processes, improve NPS, and scale operations with strong P&L discipline and AI-enabled budgeting.

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Skills

Experience Level

Branding
Expert

Language

English
Fluent
Spanish; Castilian
Advanced
French
Advanced
Italian
Beginner
Japanese
Beginner

Work Experience

Fractional Chief Operating Officer at Market My Market
August 1, 2025 - Present
Fast-growing SEO agency focusing on improving delivery processes and client management for SMBs.
Advisor at Certemy
May 1, 2025 - Present
HRtech platform; advising on go-to-market strategy for enterprise clients.
Advisor at Observable Space
February 1, 2025 - Present
Space domain awareness and telescope startup; advising on go-to-market strategy.
Advisor at Contextual.io
January 1, 2025 - Present
Low-code AI platform; advising on go-to-market strategy.
Advisor at MAX
July 1, 2015 - Present
Rapidly-growing startup pairing music artists with consumer brands on digital marketing campaigns; initial scale and operations leadership.
Senior Vice President, Operations & Business Development at MAX
December 1, 2024 - September 30, 2025
Overhauled go-to-market, established Account-Based Marketing, drove 100% improvement in quarterly new client sales and 80% reduction in CAC; grew revenue 47% (2021 vs 2020) and 2024 revenue > 2x 2020; improved NPS to +96; created AI budgeting tools to raise gross margin by 400 bps.
Vice President, Operations at MAX
February 1, 2020 - September 30, 2025
Scaled startup from 3 to 26 staff, including nearshore teams; established QA and PM functions; achieved 100% revenue retention and $6M in incremental revenue from new service offerings; developed accrual accounting and budget management ($400k/month); supported Series B.
Director, Production Support / Service Operations at ReachLocal, Inc.
July 1, 2015 - September 30, 2025
Created a global support team (13 in Mumbai) with 24/5 coverage; cut costs 30%, reduced resolution time 50%, and raised CSAT by 20%; identified $18M in annual SEM budget reallocations; led Bring new products ReachCast v2 and ReachSocial.
Sr. Manager, Quality/Data, Client Operations at ReachLocal, Inc.
January 1, 2015 - September 30, 2025
Established quality program for Client Operations; led data analytics team in India to improve campaign quality and reporting.
Sr. Manager, Select and Partner Service at ReachLocal, Inc.
February 1, 2014 - September 30, 2025
Directed services for largest local clients and Partner channel; implemented tools and reporting to exceed revenue retention.
Manager, Global Sales Operations at ReachLocal, Inc.
April 1, 2013 - September 30, 2025
Improved sales productivity; oversaw sales compensation, contests, incentives and promotions; launched evergreen contracts; managed the first global conference ($350k budget).
Special Projects Manager, Global Services at ReachLocal, Inc.
March 1, 2011 - September 30, 2025
Standardized and scaled service organization; restructured legacy support, improving client retention.
Sr. Client Services Consultant / Pacific Southwest Area Lead at ReachLocal, Inc.
July 1, 2010 - September 30, 2025
Onboarded, trained, and shared best practices; increased team visibility and internal mobility.

Education

Master of Finance at Texas A&M University, Commerce, TX
January 11, 2030 - January 1, 2016
Master of Business Administration, International Business at Texas A&M University, Commerce, TX
January 11, 2030 - January 1, 2015
Bachelor of Arts, Economics / Film Studies at Claremont McKenna College, Claremont, CA
January 11, 2030 - September 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail

Skills

Experience Level

Branding
Expert