I am an Experience Designer specializing in digital products, interactive learning content, and multimedia experiences. I design user-centered solutions by turning complex information into clear, intuitive interfaces, with strengths in prototyping, responsive design, and usability.\n\nI collaborate with stakeholders and multidisciplinary teams in Agile environments to deliver engaging experiences, evolve design systems, and improve internal tools and external products.

Maria Inês Ferreira

I am an Experience Designer specializing in digital products, interactive learning content, and multimedia experiences. I design user-centered solutions by turning complex information into clear, intuitive interfaces, with strengths in prototyping, responsive design, and usability.\n\nI collaborate with stakeholders and multidisciplinary teams in Agile environments to deliver engaging experiences, evolve design systems, and improve internal tools and external products.

Available to hire

I am an Experience Designer specializing in digital products, interactive learning content, and multimedia experiences. I design user-centered solutions by turning complex information into clear, intuitive interfaces, with strengths in prototyping, responsive design, and usability.\n\nI collaborate with stakeholders and multidisciplinary teams in Agile environments to deliver engaging experiences, evolve design systems, and improve internal tools and external products.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

UX & UI Designer at Critical Techworks (BMW Group)
January 1, 2025 - October 1, 2025
Designed user-focused digital solutions and interfaces for BMW e-commerce, including product listing and detail pages. Transformed complex requirements into intuitive designs and created experiences for internal tools (office seat booking, parking management, car rental, self-assessment). Collaborated with stakeholders in Agile environments, maintained design systems, and ensured cross-team consistency.
Product Designer at RTP (Portuguese National Television)
April 1, 2021 - October 1, 2025
Created digital and multimedia content (web layouts, motion graphics, interactive media). Conducted usability testing and improved user experience in alignment with project objectives.
Graphic Designer at Gyro Munich
April 1, 2018 - October 1, 2025
Developed visual identity, marketing, and digital design materials for clients.
Museum Assistant at Museu Marítimo de Ílhavo
July 1, 2019 - October 1, 2025
Designed and delivered educational workshops and interactive activities for children and seniors. Created the museum’s first Instagram page and visual content to engage visitors. Developed exhibition catalogues and educational materials. Guided tours and explained complex cultural content to diverse audiences. Worked in ticketing, shop sales, and front-of-house visitor services.
UX & UI Designer at Critical Techworks (BMW Group)
January 1, 2025 - October 1, 2025
Designed user-focused digital solutions and interfaces for BMW e-commerce, with responsibility for product listing and detail pages to create a seamless online buying experience. Transformed complex technical requirements into clear, intuitive designs. Designed experiences for internal tools (office seat booking, parking management, car rental, self-assessment) to improve usability and employee satisfaction. Collaborated with internal and external stakeholders in an Agile environment, gathering requirements, presenting solutions, and incorporating feedback. Worked across design systems and UI components to ensure consistency and usability.
Product Designer at RTP (Portuguese National Television)
April 1, 2021 - October 1, 2025
Created digital and multimedia content, including web layouts, motion graphics, and interactive media. Conducted usability testing and improved user experience in alignment with project objectives.
Graphic Designer at Gyro Munich
April 1, 2018 - October 1, 2025
Developed visual identity, marketing, and digital design materials for clients.
Museum Assistant at Museu Marítimo de Ílhavo
July 1, 2019 - October 1, 2025
Designed and delivered educational workshops and interactive activities for children and seniors. Created the museum’s first Instagram page and visual content to engage visitors. Developed exhibition catalogues and educational materials. Guided tours and explained complex cultural content to diverse audiences. Worked in ticketing, shop sales, and front-of-house visitor services.

Education

Master’s Degree in User Experience Design at University of Aveiro
January 1, 2019 - January 1, 2021
Bachelor’s Degree in Communication and Multimedia Design at ESEC – Coimbra
January 1, 2014 - January 1, 2017
Secondary Education in Visual Arts at Escola Sec. José Estêvão
January 1, 2012 - January 1, 2014
Professional Violin Course at Conservatory of Music of Aveiro
January 1, 2007 - January 1, 2017
Master’s Degree in User Experience Design at University of Aveiro
January 1, 2019 - January 1, 2021
Bachelor’s Degree in Communications and Multimedia Design at ESEC – Coimbra, Portugal
January 1, 2014 - January 1, 2017
Secondary Education in Visual Arts at Escola Sec. José Estêvão, Aveiro, Portugal
January 1, 2012 - January 1, 2014
Professional Violin Course at Conservatory of Music of Aveiro, Portugal
January 1, 2007 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other, Retail