Available to hire
I am a Senior UI/UX Designer based in Dubai with over 8 years of dedicated focus in information architecture, visual design, and interface design. I have designed and evaluated user experiences for business applications, websites, and machines. My passion for UX and product design drives me to translate research into elegant, data-driven design outcomes and to lead cross-functional teams to deliver differentiating solutions.
I have led design initiatives across government and education sectors, collaborated with researchers and developers, and mentored junior designers. My studies include human-computer interaction and eye-tracking to evaluate interfaces and improve usability.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Arabic
Advanced
Work Experience
UI/UX Designer at Regional Center for Educational Planning – UNESCO
September 1, 2022 - October 15, 2025Evaluate existing applications for UX effectiveness; apply human-computer interaction principles; run user testing; define interaction models, user task flows, and UI specifications; communicate scenarios and end-to-end experiences; collaborate with creative directors and visual designers to integrate brand identity into products.
Senior UI/UX Designer at The Executive Council of Dubai
September 1, 2022 - PresentLead with an owner’s mentality to deliver ideas and design outcomes that differentiate our solutions in the market. Translate research into outstanding user experiences, stewarding design from concept to final code. Create key UX artifacts (concept maps, storyboards, taxonomies, prototypes, patterns, information architecture, workflows) and design specifications. Own operational outcomes, managing tasks and deliverables using agile methodologies. Collaborate with developers, marketers, product managers, and other stakeholders to drive a shared understanding of users’ needs and behaviors. Lead team stand-ups and playbacks, present design work to elicit buy-in, and review designs to improve quality and growth of the team.
UI/UX Designer at Regional Center for Educational Planning – UNESCO
September 1, 2022 - October 1, 2025Consider existing applications and evaluating their UX effectiveness. Human-computer interaction elements of design. Run user testing of applications, software and websites. Define interaction models, user task flows, and UI specifications. Communicate scenarios, end-to-end experiences, interaction models, and screen designs to other team members. Collaborate with creative directors and visual designers to incorporate brand identity into the finished product.
Senior UI/UX Designer at The Executive Council of Dubai
September 1, 2022 - PresentLead with an owner’s mentality to deliver ideas and design outcomes that differentiate our solutions in the market. Translate research into outstanding user experiences, stewarding design from concept to final code. Create key UX artifacts such as concept maps, storyboards, taxonomies, prototypes, patterns, information architecture, workflows and design specifications. Own operational outcomes managing project tasks and deliverables using agile methodologies. Drive alignment by collaborating with developers, marketers, product managers and other stakeholders to drive a shared understanding of user’s needs and behaviors. Make data-driven decisions from one source of truth with a bias for understanding and action. Lead team stand-ups & playbacks and present design work as part of a compelling narrative to elicit buy-in from cross-disciplinary stakeholders.
UI/UX Designer at Regional Center for Educational Planning – UNESCO
September 1, 2022 - October 1, 2025Consider existing applications and evaluate their UX effectiveness. Address human-computer interaction aspects in design. Run user testing of applications, software and websites. Define interaction models, user task flows, and UI specifications. Communicate end-to-end experiences, interaction models, and screen designs to teammates. Collaborate with creative directors and visual designers to incorporate brand identity into the finished product.
Senior UI/UX Designer at The Executive Council of Dubai
September 1, 2022 - PresentLead with an owner’s mentality to deliver ideas and design outcomes that differentiate our solutions in the market. Translate research into outstanding user experiences, stewarding design from concept to final code. Own operational outcomes managing project tasks and deliverables using agile methodologies. Drive alignment by collaborating with developers, marketers, product managers and other stakeholders to drive a shared understanding of user needs and behaviors. Make data-driven decisions from one source of truth with a bias for action. Lead team stand-ups & playbacks and present design work to elicit buy-in, while understanding business problems across our customer base. Create a positive critique culture, review designs from team members, and support career growth.
UX Designer at Emaratiapps.com
December 1, 2016 - October 15, 2025Represent client objectives, manage projects, coordinate professionals, ensure quality standards and on-time delivery, monitor subcontractors, and oversee budgeting and accounting as part of project leadership.
UX Designer at Emaratiapps.com
December 1, 2016 - October 1, 2025Agree project objectives; represent the client's or organization’s interests; provide advice on management of projects; organize the various professional people working on a project; ensure that all aims are met; ensure quality standards; use IT systems to track progress; monitor sub-contractors to ensure guidelines are maintained.
UX Designer at Emaratiapps.com
December 1, 2016 - October 1, 2025Agree project objectives, represent the client’s interests, provide project management guidance, organize professional resources, ensure project aims and quality standards are met, monitor sub-contractors, and oversee accounting, costing and billing.
UX Designer at Atbaiki
November 1, 2015 - October 15, 2025Study competitors, define product targets, conduct expert reviews, prepare interview questions for users, create personas, information structure, user flows, stories and wireframes; develop prototypes and deliver UXD results and plans for phase 2.
UX Designer at Atbaiki
November 1, 2015 - October 1, 2025Study competitors; set product targets with the team; perform expert reviews; prepare interview questions; create personas; determine information structure and user flows; develop wireframes and storyboards; create sketches and drawings for wireframes; upload to InVision; plan UXD results for phase 2.
UX Designer at Atbaiki
November 1, 2015 - October 1, 2025Study competitors, build product targets, conduct expert reviews, craft interview questions, develop personas, information structure and user flows, create storyboards and wireframes, and upload versions to InVision. Define UXD results and plan for phase 2.
UI/UX Designer at Qistas For Information Technology
February 1, 2014 - October 15, 2025Conduct expert reviews, prepare user interview questions, develop personas, information structure, user flows, wireframes, prototypes; deliver UXD results and plans for phase 2.
UI/UX Designer at Qistas For Information Technology
February 1, 2014 - October 1, 2025Conduct expert reviews; prepare interview questions for users; create personas; information structure; user flows; wireframes; prototypes; UXD results; plan for phase 2.
UI/UX Designer at Qistas For Information Technology
February 1, 2014 - October 1, 2025Conduct expert reviews for 25 competitors, define interview questions, develop personas, information structure and user flows, create sketches and wireframes, produce prototypes, and contribute to UXD results and phase 2 planning.
Education
Bachelor of Graphic Design at Applied Science University
September 1, 2009 - October 1, 2011Human-Computer Interaction for User Experience Design at Massachusetts Institute of Technology
January 1, 2020 - January 1, 2025Bachelor Graphic Design at Applied Science University
September 1, 2009 - October 1, 2011Specialized in Human-Computer Interaction for User Experience Design at MIT - Massachusetts Institute of Technology
January 1, 2020 - January 1, 2025Bachelor Graphic Design at Applied Science University
September 1, 2009 - October 1, 2011Human-Computer Interaction for User Experience Design at MIT - Massachusetts Institute of Technology
January 1, 2020 - October 15, 2025UX Lead at Nielsen Norman Group
January 1, 2025 - October 15, 2025Qualifications
Nielsen Norman Group UX Lead
January 1, 2025 - October 1, 2025MIT - Human-Computer Interaction for User Experience Design
January 1, 2020 - January 1, 2025Usertester Certified
January 1, 2019 - October 1, 2025User Experience (UX): The Ultimate Guide to Usability and UX
January 11, 2030 - October 1, 2025User Experience Design Fundamentals
January 11, 2030 - October 1, 2025User Experience Design Essentials
January 11, 2030 - October 1, 2025Project Management Principles and Practices
January 11, 2030 - October 1, 2025Human-Computer Interaction for User Experience Design
October 1, 2020 - October 1, 2025Udemy Certificate (May 2015)
May 1, 2015 - October 1, 2025Udemy Certificate (April 2016)
April 1, 2016 - October 1, 2025Coursera: UC Irvine
January 1, 2020 - October 1, 2025Nielsen Norman Group UX Lead
January 1, 2025 - October 1, 2025User tester certified by UserTesting.com
January 1, 2019 - October 1, 2025UX Lead
January 1, 2025 - October 15, 2025User Tester
January 1, 2019 - October 15, 2025UX Design Fundamentals
May 1, 2015 - October 15, 2025Coursera - Human-Computer Interaction for UX Design
January 1, 2020 - October 15, 2025Industry Experience
Government, Education, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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