Baharkhaleghi

Managed multi-platform social media campaigns (paid and organic) across Facebook, Instagram, and LinkedIn to drive engagement and qualified lead generation for Canadian SMBs. Monitored analytics dashboards and optimized campaigns based on performance data and ROI metrics. Coordinated cross-functional teams to maintain brand consistency and deliver marketing initiatives on time. Designed promotional assets such as posters, logos, and digital ads that increased online engagement. Developed marketing strategies that grew social media followers and supported business development by managing advertising and promotional initiatives targeting medical device companies and regulated industries. Created social media content and B2B marketing materials tailored to medical equipment manufacturers and importers, coordinating messaging with compliance/regulatory requirements.

Managed multi-platform social media campaigns and drove engagement and qualified lead generation for Canadian SMEs. Created and executed paid and organic social strategies across Facebook, Instagram, and LinkedIn. Monitored analytics dashboards and optimized campaigns based on performance data and ROI metrics. Coordinated across cross-functional teams to ensure brand consistency and on-time delivery of marketing initiatives.

Organized startup weekend events, coordinating logistics, marketing, sponsorships, and participant engagement; facilitated workshops and mentoring; helped teams transform ideas into viable startup concepts.