Hi, I’m Wendy. I’m a brand and product designer who loves turning insights into cohesive design systems and engaging visuals. I’ve led rebrands and built design guidelines for Pearler, aligning apps, websites, and marketing assets with the company’s core mission. I enjoy turning research into clear design decisions and helping teams ship delightful products. I thrive on reducing ambiguity in complex topics, improving product distinction and user experiences, and creating practical tutorials and automation workflows. I’ve delivered motion graphics and illustrations across fintech, media, and education while maintaining high quality and visual consistency across platforms.

Wendy Luwendimelon

Hi, I’m Wendy. I’m a brand and product designer who loves turning insights into cohesive design systems and engaging visuals. I’ve led rebrands and built design guidelines for Pearler, aligning apps, websites, and marketing assets with the company’s core mission. I enjoy turning research into clear design decisions and helping teams ship delightful products. I thrive on reducing ambiguity in complex topics, improving product distinction and user experiences, and creating practical tutorials and automation workflows. I’ve delivered motion graphics and illustrations across fintech, media, and education while maintaining high quality and visual consistency across platforms.

Available to hire

Hi, I’m Wendy. I’m a brand and product designer who loves turning insights into cohesive design systems and engaging visuals. I’ve led rebrands and built design guidelines for Pearler, aligning apps, websites, and marketing assets with the company’s core mission. I enjoy turning research into clear design decisions and helping teams ship delightful products.

I thrive on reducing ambiguity in complex topics, improving product distinction and user experiences, and creating practical tutorials and automation workflows. I’ve delivered motion graphics and illustrations across fintech, media, and education while maintaining high quality and visual consistency across platforms.

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Work Experience

Designer (Brand & Product) at Pearler
July 1, 2025 - October 1, 2025
Led the design rebrand for Pearler, aligning the app, website, and marketing assets to the company's core mission and created comprehensive design guidelines. Synthesized research findings to reduce confusion between similar investing products, improved product distinction and target customers. Updated the design system to reduce design-to-development handoff time by an estimated 40% and ensured visual consistency across all products. Improved the clunky interface with visually compelling prototypes and consistent patterns for a smoother user experience. Demystified complex investing concepts with comprehensive tutorials in automation setups.
Graphic Designer at SBS
March 1, 2024 - October 1, 2025
Produced graphics for SBS’s daily World News broadcast and digital platforms, implemented non-destructive, reusable templates for efficient cross-platform use. Ensured impartiality and cultural sensitivity in global news graphics through rigorous verification with cross-functional and diverse linguistic teams to maintain SBS as Australia’s most trusted News Brand. Shortened new hire onboarding time by 50% via organized toolkits and documented processes.
Animator & Composer at Mighty Nice
September 1, 2023 - October 1, 2025
Delivered high-impact motion graphics, 2D animation, and AFX composition for 10+ clients, from notable enterprises like Self Wealth and Toyota to dynamic partnerships with The Gorilla and Big Bash League x KFC. Adapted to fluid creative briefs and brand guidelines of varying style differences while maintaining high quality standards. Implemented practical solutions to common client requests, ensuring artists had immediate access to accurate information and resources.

Education

Bachelor of Design in Animation at University of Technology Sydney
January 11, 2030 - October 1, 2025
UX/UI Design Certification at Udemy
January 11, 2030 - October 1, 2025
The Gnomon Workshop: Multipass Rendering & Compositing at Gnomon Workshop
January 11, 2030 - October 1, 2025

Qualifications

Udemy Certification in UX/UI Design: Web & Mobile Interactive Design
January 11, 2030 - October 1, 2025
The Gnomon Workshop: Multipass Rendering & Compositing
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Education