Hello, I’m Edoardo Ares Tettamanti, a co-founder and CEO focused on turning complex ideas into practical growth. I began my career as a professional illusionist, later applying curiosity and storytelling to marketing, training, and AI-driven internal communications for large organizations. I founded Corporate FM (now Intra.FM) to improve and optimize training processes and internal communications for big companies through AI and podcasting. Today, I lead strategic marketing and business development efforts at Wittmann Digital while contributing as an author, speaker, and researcher in branding, psychology, and neuroscience. I’m also a TEDx speaker and a prolific writer, with engagements across universities and media on topics like branding, illusionism, psychology, training, and AI. My work aims to translate research into actionable strategies that elevate people and organizations, blending storytelling with data-driven growth and responsible AI adoption.

Edoardo Ares Tettamanti

Hello, I’m Edoardo Ares Tettamanti, a co-founder and CEO focused on turning complex ideas into practical growth. I began my career as a professional illusionist, later applying curiosity and storytelling to marketing, training, and AI-driven internal communications for large organizations. I founded Corporate FM (now Intra.FM) to improve and optimize training processes and internal communications for big companies through AI and podcasting. Today, I lead strategic marketing and business development efforts at Wittmann Digital while contributing as an author, speaker, and researcher in branding, psychology, and neuroscience. I’m also a TEDx speaker and a prolific writer, with engagements across universities and media on topics like branding, illusionism, psychology, training, and AI. My work aims to translate research into actionable strategies that elevate people and organizations, blending storytelling with data-driven growth and responsible AI adoption.

Available to hire

Hello, I’m Edoardo Ares Tettamanti, a co-founder and CEO focused on turning complex ideas into practical growth. I began my career as a professional illusionist, later applying curiosity and storytelling to marketing, training, and AI-driven internal communications for large organizations. I founded Corporate FM (now Intra.FM) to improve and optimize training processes and internal communications for big companies through AI and podcasting. Today, I lead strategic marketing and business development efforts at Wittmann Digital while contributing as an author, speaker, and researcher in branding, psychology, and neuroscience.

I’m also a TEDx speaker and a prolific writer, with engagements across universities and media on topics like branding, illusionism, psychology, training, and AI. My work aims to translate research into actionable strategies that elevate people and organizations, blending storytelling with data-driven growth and responsible AI adoption.

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Language

Italian
Fluent
English
Advanced
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Co-Founder & CEO at Intra.FM (brand of Goingmacro Srl)
September 1, 2022 - Present
Intra.FM specializes in enhancing market intelligence, HR and internal communications for large corporations through tailored AI audio solutions that boost employee engagement and knowledge sharing.
Head of Strategic Marketing at Wittmann Digital
April 1, 2023 - Present
Leading B2B software scalability and improving user experience through data-driven marketing and growth hacking; coordinating global marketing strategies for software and digital products in the industrial sector; developing retention initiatives, including a no-code e-learning platform for our product using Odoo.
Visiting Lecturer at Ospedale San Giuseppe Milano
March 1, 2023 - Present
Guest lecturer at the Faculty of Medicine and Surgery; topics focused on patient communication, psychology and AI.
Visiting Lecturer at Università IULM
December 31, 2022 - October 1, 2025
Guest lecturer for undergraduate, graduate, master's, executive master's programs and events; expertise in communication, neuromarketing, perception and behavioral economics.
TEDx Speaker at TED Conferences
May 1, 2021 - Present
TEDx speaker at TEDxUniversitàIULM presenting 'What Neuromagic Teaches Us About Our Behavior?', exploring illusionism, psychology, neuroscience and true crime and their relevance to human behavior.
Columnist at Oltre La Media Group srl
March 1, 2022 - Present
Columnist for Touchpoint News Magazine; curated Forma Mentis on creativity, training, and business.
Pro Author at La Mente Pensante Magazine
March 31, 2023 - October 1, 2025
Pro Author focusing on psychology, neuroscience, culture and well-being.
Lecturer at Università IULM
December 31, 2022 - October 1, 2025
Visiting Lecturer offering expertise in communication, neuromarketing, perception and behavioral economics.
Trainer at Fabbrica di Lampadine
July 31, 2022 - October 1, 2025
Trainer on managerial soft skills and executive consulting; designing engaging courses on leadership, public speaking, problem solving in a VUCA world.
Lecturer at FEduF
September 30, 2022 - October 1, 2025
Lecturer at the Foundation for Financial Education and Savings; promoted financial education as part of economic citizenship.
Member of the Research Group at Università degli Studi di Milano
July 1, 2024 - Present
Member of the research group of the Observatory for the Clinical Prospects of AI.
Co-Founder & CEO at Intra.FM (brand of Goingmacro Srl)
September 1, 2022 - Present
Intra.FM specializes in enhancing market intelligence, HR and internal communications for large corporations through tailored AI audio solutions that boost employee engagement and knowledge sharing.
Member of the research group of the Observatory for the Clinical Prospects of AI at Università degli Studi di Milano
July 1, 2024 - Present
Member of the research group of the Observatory for the Clinical Prospects of AI.
Visiting Lecturer at Università degli Studi di Milano
March 1, 2023 - Present
Guest lecturer at the Faculty of Medicine and Surgery alongside Professor Carlo Alfredo Clerici. Topics primarily focused on patient communication, psychology and AI.
Head of Strategic Marketing at Wittmann Digital (part of the Wittmann Group)
April 1, 2023 - Present
Head of strategic marketing, driving B2B software scalability and enhancing user experience through data-driven marketing and growth hacking strategies. Coordinating marketing strategies for software and digital products in the industrial sector; developing retention initiatives and a no-code e-learning platform using Odoo.
TEDx Speaker at TED Conferences
May 1, 2021 - Present
TEDx speaker at TEDxUniversitàIULM, presenting 'What Neuromagic Teaches Us About Our Behavior?'.
Columnist at Oltre La Media Group srl
March 1, 2022 - Present
Columnist for Touchpoint News Magazine, Creativity & Business.
Pro Author at La Mente Pensante Magazine
March 1, 2023 - October 1, 2025
Pro Author contributing to psychology, neuroscience and well-being topics.
Visiting Lecturer at Università IULM
December 1, 2022 - October 1, 2025
Guest lecturer for undergraduate, graduate, master's, executive master's programs; offering expertise in communication, neuromarketing and behavioral economics.
Partner and Keynote Speaker at Università IULM
September 1, 2022 - October 1, 2025
Partner and keynote speaker for events; contributed to the 'Neuromagic: When Magic Reveals Our Relationship with Money' conference.
Lecturer at FEduF
September 1, 2022 - October 1, 2025
Lecturer for the Foundation for Financial Education and Savings.
Trainer at Fabbrica di Lampadine
July 1, 2022 - October 1, 2025
Trainer specializing in managerial soft skills and executive consulting.

Education

Executive master at Università IULM
March 1, 2022 - October 31, 2022
Bachelor's degree at Università IULM
January 1, 2018 - December 31, 2021
Executive Master in Persuasion, Decision & Change Management; Behavioral Economics, Behavioral Finance & Neuromarketing at Università IULM
March 1, 2022 - October 1, 2022
Bachelor's degree in Communication, Media & Advertising at Università IULM
January 1, 2018 - January 1, 2021

Qualifications

Strategic communication fundamentals
January 11, 2030 - October 1, 2025
Processo di vendita B2B
January 11, 2030 - October 1, 2025
International Leadership and Organizational Behaviour
January 11, 2030 - October 1, 2025
Persuasive negotiation
January 11, 2030 - October 1, 2025
Microsoft for Startups Founders Hub
January 11, 2030 - October 1, 2025
Strategic communication fundamentals
January 11, 2030 - October 1, 2025
Processo di vendita B2B
January 11, 2030 - October 1, 2025
International Leadership and Organizational Behaviour
January 11, 2030 - October 1, 2025
Persuasive negotiation
January 11, 2030 - October 1, 2025
Microsoft for Startups Founders Hub
January 11, 2030 - October 1, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Manufacturing