Director of Digital & Growth (B2B, SaaS) at Beamery (SaaS Talent Lifecycle Management)

Directed digital and growth marketing for a B2B SaaS platform; built multi-channel demand generation, ABM programs, and data-driven analytics to accelerate growth; collaborated with cross-functional teams to deliver measurable performance improvements.

Head of Growth (B2B, SaaS fintech startup) at GetGround

Drove growth strategy for a buy-to-let fintech SaaS startup; built GTM plan, managed demand generation across digital channels, and improved ICP messaging and website experience; contributed to a multi-million dollar annual pipeline and improved funnel metrics.

Performance Marketing Lead for Fintech at Wake the Bear

Led performance marketing and media operations for fintech campaigns; developed paid media strategies across channels to scale engagement and pipeline.

Performance Marketing Lead & Head of Paid Search at Essence

Managed performance marketing and paid search for fintech clients; built and optimized campaigns across paid search, social and programmatic; guided teams to deliver client growth.

Paid Search Director at Arena Media

Directed paid search strategy and execution for clients; led cross-channel search operations to improve ROI and pipeline velocity.