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Hi, I’m Sasha. I’m a strategic and creative Social Commerce & eCommerce professional with a track record of scaling TikTok Shop and driving high-impact, social-first campaigns for global consumer brands. I’m passionate about building communities, making data-driven decisions, and delivering compelling content that resonates across platforms. I’ve led end-to-end campaigns, crafted creator ecosystems, and worked across social media, eCommerce strategy, and executive communications to align business goals with measurable growth.…Hi, I’m Sasha. I’m a strategic and creative Social Commerce & eCommerce professional with a track record of scaling TikTok Shop and driving high-impact, social-first campaigns for global consumer brands. I’m passionate about building communities, making data-driven decisions, and delivering compelling content that resonates across platforms. I’ve led end-to-end campaigns, crafted creator ecosystems, and worked across social media, eCommerce strategy, and executive communications to align business goals with measurable growth.

Sasha Lutt

Content Creator, Content Strategist, Influencer Marketing Manager, +2

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Hi, I’m Sasha. I’m a strategic and creative Social Commerce & eCommerce professional with a track record of scaling TikTok Shop and driving high-impact, social-first campaigns for global consumer brands. I’m passionate about building communities, making data-driven decisions, and delivering compelling content that resonates across platforms. I’ve led end-to-end campaigns, crafted creator ecosystems, and worked across social media, eCommerce strategy, and executive communications to align business goals with measurable growth.…Hi, I’m Sasha. I’m a strategic and creative Social Commerce & eCommerce professional with a track record of scaling TikTok Shop and driving high-impact, social-first campaigns for global consumer brands. I’m passionate about building communities, making data-driven decisions, and delivering compelling content that resonates across platforms. I’ve led end-to-end campaigns, crafted creator ecosystems, and worked across social media, eCommerce strategy, and executive communications to align business goals with measurable growth.

Available to hire

Hi, I’m Sasha. I’m a strategic and creative Social Commerce & eCommerce professional with a track record of scaling TikTok Shop and driving high-impact, social-first campaigns for global consumer brands. I’m passionate about building communities, making data-driven decisions, and delivering compelling content that resonates across platforms.

I’ve led end-to-end campaigns, crafted creator ecosystems, and worked across social media, eCommerce strategy, and executive communications to align business goals with measurable growth.

Language

English

Fluent

Work Experience

Social Commerce & Social Media Manager at HMD - Home of Nokia Phone

January 1, 2022 - Present

Led a £1.5M TikTok Shop portfolio, launching the shop to Level 6 within 6 weeks, delivering ROAS 8–10 and 10K+ units sold in six months, while maintaining a 4.8/5 store rating. Defined end-to-end TikTok Shop strategy and brand vision, building creator and content ecosystems. Negotiated commercial frameworks with strategic partners and analyzed performance data to boost conversions and scale results. Built community engagement through interactive content and live streams. Owned the global social content calendar across TikTok, Instagram, Facebook, YouTube, and LinkedIn; produced global toolkits supporting planned content while coordinating with regions and influencers for global campaigns. Collaborated with creative studios to produce viral content, achieving frequent 5%+ engagement rates and “Post of the Week” wins. Developed and launched an influencer affiliate program; led a successful UGC pilot to increase views, engagement, and ROI. Initiated a Discord community migration, s

Assistant to CEO at HMD - Home of Nokia Phone

January 1, 2022 - October 1, 2025

Acted as a trusted advisor to the CEO, supporting strategic initiatives, high-level meetings, and event planning. Managed internal and external communications, ensuring alignment with the CEO’s public and internal brand. Directly communicated on behalf of the CEO with board members and senior leadership. Negotiated a major London office lease renewal, delivering six-figure savings.

Business Manager, Mobile Device at Microsoft Corporation

January 1, 2017 - October 1, 2025

Partnered with the SVP of Europe to develop regional strategy, performance reports, and executive presentations. Led Microsoft’s presence at major global events (CES, MWC, Formula 1), ensuring brand impact and business alignment.

Business Development Manager at AIP, Rakuten Group

January 1, 2015 - October 1, 2025

Drove B2B sales pipeline across advertising and research sectors in the UK, consistently exceeding targets. Closed new business and renewals through consultative selling and long-term relationship development.

Key Account Manager, Partner Markets at HTC Europe

January 1, 2013 - October 1, 2025

Managed HTC Partner Markets’ footprint across 20+ CEE countries with regional distributors. Delivered sales growth YoY: +300% (2009–2010), +36% (2010–2011), +20% (2011–2013). Coordinated cross-functional efforts across Sales, Marketing, Product, and Services to optimize sell-through; managed pricing and global account alignment with local country managers; delivered on-stage presentations at press conferences.

Sales and Marketing Manager, Tablet Solution at Tatung Co.

January 1, 2005 - October 1, 2025

Led global marketing strategy and launch campaigns for Tablet and Laptop PC products. Executed product launches, media communications, and promotional campaigns. Directed content strategy and design for product portal websites, including updates and promotions.