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Having spent my entire life in the Middle East, I’ve developed a deep appreciation for diverse cultures and how they shape consumer behavior. With a background in Marketing and Beauty, I create content focused on modest fashion, beauty, and lifestyle across platforms like Instagram and TikTok. I stay updated on trends and algorithms to deliver engaging, results-driven campaigns.…

Rehnuma Vasi

Social Media Manager, Content Creator, Copywriter, +4

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Having spent my entire life in the Middle East, I’ve developed a deep appreciation for diverse cultures and how they shape consumer behavior. With a background in Marketing and Beauty, I create content focused on modest fashion, beauty, and lifestyle across platforms like Instagram and TikTok. I stay updated on trends and algorithms to deliver engaging, results-driven campaigns.…

Available to hire

Having spent my entire life in the Middle East, I’ve developed a deep appreciation for diverse cultures and how they shape consumer behavior.

With a background in Marketing and Beauty, I create content focused on modest fashion, beauty, and lifestyle across platforms like Instagram and TikTok. I stay updated on trends and algorithms to deliver engaging, results-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Social Media Executive at Nessa, Apparel Group

August 1, 2022 - October 1, 2025

Oversaw social media design and content across platforms; created personalized calendars for each platform; produced in-house video content and managed weekly/monthly ad budgets with an external agency. Developed influencer campaigns (micro and macro) for key events (Eid, Ramadan, Valentine’s, Back to School). Increased web traffic and sales through digital marketing; wrote SEO-driven blogs; produced banners and campaign assets; planned cross-channel campaigns including SMS, newsletters, and vouchers; grew blog output to optimize SEO (from 6 to 144 per month).

Social Media Specialist at Beauty Tribe, The Grooming Company

August 1, 2022 - Present

Managed, created, and scheduled social media content across Instagram, Facebook, TikTok, LinkedIn, and Pinterest. Increased social media revenue by 20%, followers by 80%, and reach by 77%. Rebranded aesthetics for a luxury look, conducted 7 giveaways, built an influencer network, and coordinated 27 monthly influencer PR packages along with templates and codes. Set up Newsletter strategy, resulting in 5x revenue growth in 6 months; improved open and conversion rates and reduced unsubscribe rate. Secured 24 cross-brand partnerships and 8 corporate partnerships in under 8 months.

Social Media Specialist at Nessa, Apparel Group

August 1, 2022 - October 1, 2025

Oversaw in-house social media design and content across Instagram, TikTok, Facebook, Snapchat, LinkedIn, and Pinterest. Created personalized platform calendars and produced original video content. Coordinated with a digital marketing agency for weekly/monthly ad budgets. Developed influencer campaigns (Eid, Ramadan, Valentine’s, Back to School) and drove sales growth via digital marketing; increased blogs to 144 per month with SEO-optimized titles. Achieved KPI-driven reporting and collaborative brand partnerships.

Social Media Specialist at Beauty Tribe, The Grooming Company

August 1, 2022 - Present

Managed, created, and scheduled social media content across Instagram, Facebook, TikTok, LinkedIn, and Pinterest. Increased social media revenue by 20%, followers by 80%, and reach by 77%. Rebranded brand aesthetics to a luxury, premium look; organized seven giveaways driving follower growth and brand exposure. Built and coordinated an influencer network (nano to mega). Managed 27 monthly influencer campaigns and PR packages. Established a Newsletter strategy with improved open and conversion rates; secured multiple cross-brand and corporate partnerships in under eight months.

Social Media Specialist at Dubai Garden Centre

August 1, 2021 - October 1, 2025

Created content reflecting the brand, managed Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn; developed a unique social media strategy and budget for influencer campaigns. Curated monthly calendars, built a targeted audience for paid ads, and increased online sales by 15%. Achieved 56% engagement growth, 63% CTR, and 31% follower growth within 4 months. Wrote SEO-optimized blogs, produced weekly newsletters, and shot/edited video content. Conducted monthly performance analyses to guide future planning.

Social Media Specialist at Dubai Garden Centre

August 1, 2021 - October 1, 2025

Created original, forward-thinking content reflecting the Dubai Garden Centre brand. Managed all social media platforms and built a structured content calendar. Expanded paid ad efforts and targeted audiences, contributing to online sales growth. Delivered SEO-focused blogs, regular newsletters, and video content; performed monthly performance analysis to guide planning.