Available to hire
I am Dr. Raza Ali, an Assistant Professor of Marketing at Bahauddin Zakariya University in Multan. I earned my PhD in Marketing from Middlesex University and my research interests include corporate reputation, business-to-consumer relationships, branding, and research methods. I enjoy guiding students through Integrated Marketing Communications and other marketing areas, bringing real-world banking and sales experience into the classroom.
My work has appeared in journals and I regularly present at international conferences, bridging rigorous research with industry practice. In addition to academia, I have held roles in Bank Alfalah and Packages Limited, which informs my teaching and research with practical insights.
Experience Level
Language
English
Fluent
Urdu
Intermediate
Work Experience
Assistant Professor in Business Administration at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
March 1, 2006 - PresentTeaching interests include: Integrated Marketing Communications, Business Research Methods, Brand Management, Marketing Management.
Credit Officer at Bank Alfalah Limited, Multan
February 28, 2006 - October 1, 2025For marketing banking products, such as Home Finance, SME Business Loans and Liabilities.
Trainee at Bank Alfalah Limited, Head Office, Karachi
August 31, 2003 - October 1, 2025Extensive 4-month training at Head Office regarding Customer Services, Time Management and Banking Operations.
Internee at Packages Limited, Lahore
July 31, 2001 - October 1, 2025Internship in Industrial Sales Department (6 weeks).
Assistant Professor in Business Administration at Institute of Management Sciences, Bahauddin Zakariya University, Multan
March 1, 2006 - PresentTeaching Integrated Marketing Communications, Business Research Methods, Brand Management, and Marketing Management; supervise student research and contribute to curriculum development.
Credit Officer (Marketing Banking Products) at Bank Alfalah Limited, Multan
February 28, 2006 - October 1, 2025Marketing banking products including Home Finance, SME Business Loans and Liabilities; client engagement and risk assessment.
Trainee at Bank Alfalah Limited, Karachi
August 31, 2003 - October 1, 20254-month extensive classroom and on-job training covering Customer Services, Time Management and Banking Operations.
Internee at Packages Limited, Lahore
July 31, 2001 - October 1, 20256-week internship in Industrial Sales Department.
Assistant Professor in Business Administration at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
March 1, 2006 - PresentTeaching interests include: Integrated Marketing Communications, Business Research Methods, Brand Management, Marketing Management.
Credit Officer at Bank Alfalah Limited, Multan, Pakistan
February 28, 2006 - October 1, 2025Credit Officer for marketing banking products, such as Home Finance, SME Business Loans and Liabilities.
Trainee at Bank Alfalah Limited, Karachi, Pakistan
August 31, 2003 - October 1, 20254-months extensive training at Bank Alfalah, Head Office, Karachi, regarding Customer Services, Time Management and Banking Operations.
Internee at Packages Limited, Lahore, Pakistan
July 31, 2001 - October 1, 20256-weeks internship in ‘Industrial Sales Department’.
Education
PhD (Marketing) at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2011 - June 1, 2016M.Sc. (Research Methods in Business & Management) at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2010 - September 1, 2011Master in Business Administration (MBA) with bi-major (Marketing & Finance) at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 1, 2000 - December 1, 2002Bachelor in Business Administration with bi-major (Marketing & Finance) at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 1, 1998 - December 1, 2000PhD in Marketing at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2011 - June 30, 2016MSc (Research Methods in Business & Management) at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2010 - September 30, 2011Master in Business Administration (MBA) with double major in Marketing & Finance at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 1, 2000 - December 31, 2002Bachelor in Business Administration (BBA) with double major in Marketing & Finance at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 1, 1998 - December 31, 2000PhD (Marketing) at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2011 - June 1, 2016M.Sc. (Research Methods in Business & Management) at Middlesex University Business School, Hendon Campus, London, United Kingdom
September 1, 2010 - September 1, 2011Master in Business Administration at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 2, 2000 - December 1, 2002Bachelor in Business Administration at Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
December 1, 1998 - December 1, 2000Qualifications
Industry Experience
Education, Professional Services, Financial Services, Media & Entertainment
Experience Level
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