Available to hire
I am a digital marketing professional with 12+ years’ experience driving growth across B2B and B2C sectors. I specialise in developing multi-channel campaigns and using AI-powered tools to accelerate results. I leverage tools like ChatGPT, HeyGen, CapCut, Canva AI and Webflow to deliver high-performing campaigns, short-form videos, landing pages, and scalable content at speed.
I am a confident communicator with a strong balance of analytical and creative skills, proven in engagement growth, employer branding, and measurable gains in awareness, applications, and sales.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Internal Communications Specialist at Atlantic Aviation Group
January 1, 2024 - PresentDesigned and executed an internal communications strategy across 3 sites (Ireland & UK), reaching 500+ employees with consistent, engaging messaging. Partnered with HR to develop campaigns amplifying employee voices, boosting engagement scores by 18% within 12 months. Produced multi-format content (email, video, digital screens, intranet) to align workforce with strategic goals. Orchestrated Town Halls and Manager Summits, overseeing speaker prep, AV, and messaging, achieving 90%+ participation rates. Developed customer-centric campaigns demonstrating how operations enable clients such as Ryanair, Aer Lingus, Maersk Cargo, and DHL to have their fleets ready on time, ensuring business continuity. Supported employer branding by sharing authentic staff stories that boosted LinkedIn engagement by 25%.
Group Marketing & Communications Manager at STEM Recruitment Partners / MQ Finance Recruitment / Agile IT Recruitment
January 31, 2024 - October 1, 2025Delivered brand strategic objectives to meet agreed timeframes and budget requirements. Developed and implemented marketing plans and strategies. Created copy for promotional material, blogs, case studies, email campaigns and scripts. Experience in writing for digital platforms and understanding SEO and SEM best practices. Developed and executed social media campaigns that generated leads and placements. Worked closely with cross-functional teams including line managers, recruiters, and operations to ensure all materials were on-brand and met company objectives. Reporting on marketing campaigns and presenting results to management frequently. Increased LinkedIn following by 27% YoY, strengthening candidate pipelines and brand visibility.
Communications, Digital Media & Promotions Manager at UL Student Life, University of Limerick
April 30, 2022 - October 1, 2025Oversaw marketing partnerships with high performing student athletes and societies, maximising participation and cultural impact through campaigns, events, and sponsorships. Collaborated with talent and sports organizations to deliver activations that boosted brand visibility on campus and nationally. Created and implemented marketing plans/strategies and student engagement strategies. Graphic design and development of all marketing and promotion material used by UL Student Life both online and offline. Developed and maintained the UL Student Life digital media and marketing budgets. Database development & management of student contacts.
Digital Marketing Executive at CORE Tech
December 31, 2018 - October 1, 2025Produced solution pages, case studies, blogs, and videos, enhancing SEO and increasing lead generation. Led a go-to-market strategy for our mobile app “Milkedin”, driving downloads by 25% and improving customer acquisition. Built a strong social media presence to engage decision-makers in IT, ERP upgrades, and SaaS procurement. Crafted messaging highlighting product value and differentiated features, strengthening positioning in a competitive tech market. Delivered campaigns positioning CORE Tech as a customer-centric solutions partner, highlighting client success stories and operational impact.
Marketing Administrator at Hidden Hearing
December 31, 2016 - October 1, 2025Managed nationwide campaign to promote ear-wax removal clinics, boosting service uptake by 15% and driving higher hearing aid sales. Coordinated a team of 3 specialists, liaised with 27 clinics, and reported performance metrics to management. Executed weekly direct marketing campaigns, achieving strong conversion rates.
Marketing Executive at Ripplecom
September 30, 2015 - October 1, 2025Led integrated B2B and B2C marketing campaigns, increasing market share to 45% in the wireless broadband sector. Drove customer retention improvements of 20% through loyalty-building campaigns. Oversaw all social media and digital content creation, ensuring consistent messaging.
Internal Communications Specialist at Atlantic Aviation Group
January 1, 2024 - PresentDesigned and executed an internal communications strategy across three sites in Ireland & UK, reaching 500+ employees with consistent, engaging messaging. Partnered with HR to develop campaigns amplifying employee voices, driving engagement scores up by 18% within 12 months. Produced multi-format content (email, video, digital screens, intranet) to align workforce with strategic goals. Orchestrated Town Halls and Manager Summits, overseeing speaker prep, AV, and messaging, achieving 90%+ participation. Developed customer-centric campaigns showing how our workforce operations enable clients such as Ryanair, Aer Lingus, Maersk Cargo, and DHL to have their fleets ready on time, ensuring business continuity. Supported employer branding by sharing authentic staff stories, boosting LinkedIn engagement by 25%.
Group Marketing & Communications Manager at STEM Recruitment Partners / MQ Finance Recruitment / Agile IT Recruitment
January 1, 2024 - October 1, 2025Led brand strategy to meet agreed timeframes and budget requirements. Developed and implemented marketing plans and strategies. Created copy for promotional material, blogs, case studies, email campaigns and scripts. Experienced in writing for digital platforms with SEO/SEM best practices. Developed and executed social media campaigns that generated leads and placements. Collaborated with cross-functional teams to ensure materials were on-brand and met company objectives. Reported on marketing campaigns and presenting results to management; increased LinkedIn following by 27% YoY, strengthening candidate pipelines and brand visibility.
Communications, Digital Media & Promotions Manager at UL Student Life, University of Limerick
April 1, 2022 - October 1, 2025Oversaw marketing partnerships with student athletes and societies, maximizing participation and cultural impact through campaigns, events, and sponsorships. Collaborated with talent and sports organizations to deliver activations that boosted brand visibility on campus and nationally. Created and implemented marketing plans, strategies, and student engagement initiatives. Graphic design and development of all marketing and promotion material used by UL Student Life online and offline. Designed and maintained the UL Student Life digital media and marketing budgets. Database development and management of student contacts.
Digital Marketing Executive at CORE Tech
December 1, 2018 - October 1, 2025Produced solution pages, case studies, blogs, and videos, enhancing SEO and increasing lead generation. Led go-to-market strategy for our mobile app Milkedin, driving downloads by 25% and improving customer acquisition. Built a strong social media presence to engage IT decision-makers in ERP upgrades and SaaS procurement. Crafted messaging that highlighted product value and differentiated features, strengthening market positioning. Delivered campaigns that positioned CORE Tech as a customer-centric solutions partner, showcasing client success stories and operational impact.
Marketing Administrator at Hidden Hearing
December 1, 2016 - October 1, 2025Managed nationwide campaign to promote ear-wax removal clinics, boosting service uptake by 15% and driving higher hearing aid sales. Coordinated a team of 3 specialists, liaised with 27 clinics, and reported performance metrics to management. Executed weekly direct marketing campaigns with strong conversion rates.
Marketing Executive at Ripplecom
September 1, 2015 - October 1, 2025Led integrated B2B and B2C marketing campaigns, increasing market share to 45% in the wireless broadband sector. Drove customer retention improvements of 20% through loyalty-building campaigns. Oversaw all social media and digital content creation, ensuring consistent messaging.
Internal Communications Specialist at Atlantic Aviation Group
January 1, 2024 - PresentDesigned and executed an internal communications strategy across 3 sites (Ireland & UK), reaching 500+ employees with consistent, engaging messaging. Partnered with HR to amplify employee voices, driving engagement scores. Produced multi-format content (email, video, digital screens, intranet) to align workforce with strategic goals. Orchestrated Town Halls and Manager Summits, overseeing speaker prep, AV, and messaging, ensuring 90%+ participation rates. Developed customer-centric campaigns highlighting how our operations enable clients to have their fleets ready on time, ensuring business continuity. Supported employer branding by sharing staff stories that boosted LinkedIn engagement by 25%.
Group Marketing & Communications Manager at STEM Recruitment Partners / MQ Finance Recruitment / Agile IT Recruitment
January 1, 2024 - October 1, 2025Delivered brand strategic objectives within timeframes and budgets; developed marketing plans, created copy for promotional material, blogs, case studies, email campaigns and scripts. Experienced in digital writing with SEO/SEM awareness; executed social media campaigns that generated leads and placements; collaborated with line managers, recruiters and operations to ensure on-brand materials and objectives. Reported results to management and increased LinkedIn following by 27% YoY, strengthening candidate pipelines and brand visibility.
Communications, Digital Media & Promotions Manager at UL Student Life, University of Limerick
April 1, 2022 - October 1, 2025Oversaw marketing partnerships with student athletes and societies, maximising participation and cultural impact through campaigns, events, and sponsorships. Created and implemented marketing plans and student engagement strategies; designed and developed marketing material; managed digital marketing budgets and databases.
Digital Marketing Executive at CORE Tech
December 1, 2018 - October 1, 2025Produced solution pages, case studies, blogs and videos, enhancing SEO and increasing lead generation. Led go-to-market strategy for the Milkedin mobile app, driving downloads by 25% and improving customer acquisition. Built a strong social media presence to engage IT decision-makers; crafted messaging that highlighted product value and differentiation.
Marketing Administrator at Hidden Hearing
December 1, 2016 - October 1, 2025Managed nationwide campaigns promoting ear-wax removal clinics, boosting service uptake by 15% and driving higher hearing aid sales. Coordinated a team of 3 specialists, liaised with 27 clinics, and reported performance metrics. Executed weekly direct marketing campaigns with strong conversion rates.
Marketing Executive at Ripplecom
September 1, 2015 - October 1, 2025Led integrated B2B and B2C marketing campaigns, increasing market share to 45% in the wireless broadband sector. Drove customer retention improvements of 20% through loyalty-building campaigns. Oversaw all social media and digital content creation, ensuring consistent messaging.
Education
Postgraduate Diploma in Digital Marketing (Level 9) at Digital Marketing Institute
January 1, 2022 - December 31, 2023Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Ads, SEO and E-Commerce at Fitzwilliam Institute
January 1, 2021 - December 31, 2022BBS (Honours) Marketing & Management at Limerick Institute of Technology
January 1, 2009 - December 31, 2013Certified Expert Postgraduate Diploma in Digital Marketing (Level 9) at Digital Marketing Institute
January 1, 2022 - January 1, 2023Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Ads, SEO and E-Commerce at Fitzwilliam Institute
January 1, 2021 - January 1, 2022BBS (Honors) Marketing & Management at Limerick Institute of Technology
January 1, 2009 - January 1, 2013Postgraduate Diploma in Digital Marketing (Level 9) at Digital Marketing Institute
January 1, 2022 - January 1, 2023Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Ads, SEO and E-Commerce at Fitzwilliam Institute
January 1, 2021 - January 1, 2022Marketing & Management BBS (Honors) at Limerick Institute of Technology
January 1, 2009 - January 1, 2013Qualifications
Digital Marketing Institute Certified Expert
January 1, 2022 - December 31, 2023Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Ads, SEO and E-Commerce
January 1, 2021 - December 31, 2022Google Ads Certification
January 11, 2030 - October 1, 2025Google Analytics Certification
January 11, 2030 - October 1, 2025HubSpot Certification
January 11, 2030 - October 1, 2025Postgraduate Diploma in Digital Marketing (Level 9)
January 1, 2022 - January 1, 2023Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Ads, SEO and E-Commerce
January 1, 2021 - January 1, 2022Industry Experience
Software & Internet, Education, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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