Anjali Reji

Brand Manager at Pretavoir

Managed digital marketing and sales optimization for luxury eyewear brands (Porsche Design, Chopard, Calvin Klein, Victoria Beckham), driving revenue growth and strengthening market positioning. Increased sales by 25% by running weekly inventory optimization sprints, leveraging GA4 and Shopify analytics to align stock with real-time demand. Boosted brand visibility by 20% through an SEO-driven content strategy and cross-channel campaigns across Google, Instagram, and TikTok. Designed and executed targeted email campaigns for Chopard, segmenting high-value customer cohorts, delivering a 15% increase in sales. Achieved bestseller status for celebrity-endorsed products (Gucci sunglasses worn by Hailey Bieber) by forecasting demand spikes using Google Search Console and Ahrefs. Drove 40% growth in engagement during the 2024 T20 World Cup by repositioning Oakley promos around sports events, resulting in improved CTR and conversion rates.

International Marketing Manager at LiftForce SA

Implemented sales and marketing strategies across food & beverage and pharmaceutical sectors, leveraging market gap analysis and competitive benchmarking to improve market positioning and drive revenue growth. Delivered 20% growth in new business acquisitions with 10+ new client wins within one year. Increased client retention by 15% through tailored account solutions (digital process automation, SaaS integrations), driving higher customer satisfaction. Negotiated and closed high-value contracts with C-suite stakeholders, directly contributing to a 15% increase in annual revenue.

Corporate Responsibility & Sustainability Intern at Olam International Limited

Mapped stakeholders across multiple product categories (cotton, cashew, cocoa, coffee, palm, rubber) to enhance Supplier Code implementation. Developed a standardized approach for tracking supply chain coverage under Olam’s Supplier Code, improving operational efficiency. Created and delivered training programmes for procurement heads and business units, strengthening compliance and supplier engagement.