Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative producer and brand marketing leader with over 10 years of experience guiding global campaigns and crafting impactful visual narratives for iconic brands and fast-growing startups. I blend expertise in brand management, marketing strategy, and creative storytelling with strong operational skills in project management, cross-functional collaboration, art direction, content creation, and digital marketing. I balance creativity with organization, building campaigns and systems that strengthen brand identity, drive results, and redefine what's possible. I thrive in dynamic environments where I can lead end-to-end production, mentor teams, and partner with stakeholders to deliver compelling experiences across retail, digital, and social channels.…I'm a creative producer and brand marketing leader with over 10 years of experience guiding global campaigns and crafting impactful visual narratives for iconic brands and fast-growing startups. I blend expertise in brand management, marketing strategy, and creative storytelling with strong operational skills in project management, cross-functional collaboration, art direction, content creation, and digital marketing. I balance creativity with organization, building campaigns and systems that strengthen brand identity, drive results, and redefine what's possible. I thrive in dynamic environments where I can lead end-to-end production, mentor teams, and partner with stakeholders to deliver compelling experiences across retail, digital, and social channels.

Will Beihoffer

Creative Producer, Executive Producer, Director of Photography, +2





I'm a creative producer and brand marketing leader with over 10 years of experience guiding global campaigns and crafting impactful visual narratives for iconic brands and fast-growing startups. I blend expertise in brand management, marketing strategy, and creative storytelling with strong operational skills in project management, cross-functional collaboration, art direction, content creation, and digital marketing. I balance creativity with organization, building campaigns and systems that strengthen brand identity, drive results, and redefine what's possible. I thrive in dynamic environments where I can lead end-to-end production, mentor teams, and partner with stakeholders to deliver compelling experiences across retail, digital, and social channels.…I'm a creative producer and brand marketing leader with over 10 years of experience guiding global campaigns and crafting impactful visual narratives for iconic brands and fast-growing startups. I blend expertise in brand management, marketing strategy, and creative storytelling with strong operational skills in project management, cross-functional collaboration, art direction, content creation, and digital marketing. I balance creativity with organization, building campaigns and systems that strengthen brand identity, drive results, and redefine what's possible. I thrive in dynamic environments where I can lead end-to-end production, mentor teams, and partner with stakeholders to deliver compelling experiences across retail, digital, and social channels.

Available to hire

I’m a creative producer and brand marketing leader with over 10 years of experience guiding global campaigns and crafting impactful visual narratives for iconic brands and fast-growing startups. I blend expertise in brand management, marketing strategy, and creative storytelling with strong operational skills in project management, cross-functional collaboration, art direction, content creation, and digital marketing. I balance creativity with organization, building campaigns and systems that strengthen brand identity, drive results, and redefine what’s possible.

I thrive in dynamic environments where I can lead end-to-end production, mentor teams, and partner with stakeholders to deliver compelling experiences across retail, digital, and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Producer at The North Face

June 1, 2025 - October 1, 2025

Partnered with global creative and brand leads to plan, budget, and execute 20+ end-to-end in-store and studio photo/video productions worldwide, strengthening brand identity across retail, digital, and eCommerce channels. Led production teams of up to 25, set clear goals, improved workflow, and ensured deliverables were met on time and at or under budget. Supported art directors by collaborating to develop creative concepts, provide on-set expertise, and create clear directives that guided the team and maintained brand vision.

Executive Producer and Photographer at Northern Creative

March 1, 2017 - Present

Directed multi-media brand campaigns in partnership with creative teams and cross-platform partners, achieving a 20–40% increase in audience engagement and enhanced brand visibility. Delivered dynamic photo assets aligned to brand briefs, talent, and environments, contributing to a 15–25% lift in content-driven engagement.

Director of Marketing, Brand, and Content at Mountain Standard

February 1, 2023 - October 1, 2025

Head of Marketing at SkyRun Vacation Rentals

September 1, 2020 - October 1, 2025

Directed and managed the marketing department, leading annual strategy, brand development, and ensuring consistent brand standards across 25 regional franchise partners. Oversaw all aspects of marketing execution including website management, content creation, email marketing, social media, digital advertising, blogs, press releases, event coordination, and graphic design initiatives. Contributed to 40% year-over-year company growth through strong project management and effective campaign execution.

Senior Creative Producer at The North Face

June 1, 2025 - October 1, 2025

Executive Producer and Photographer at Northern Creative

March 1, 2017 - Present

Directed multimedia brand campaigns in partnership with creative teams and cross-platform partners, achieving a 20–40% increase in audience engagement and enhanced brand visibility. Delivered dynamic photo assets catalog to align with brand briefs, talent, and environments, reinforcing brand identity and generating a 15–25% lift in content-driven engagement.

Director of Marketing, Brand, and Content at Mountain Standard

February 1, 2023 - October 1, 2025

Developed and executed GTM strategies, brand briefs, and creative concepts across 10 seasonal collections, 22 core products, and 3 new category launches. Led end-to-end content creation— scripting, storyboarding, production, and post—delivering consistent brand storytelling across all channels. Art direction across campaigns and shoots, guiding visual style, tone, and composition to align with brand identity. Managed up to 30 partnerships, 3 collaboration programs, and 5 ambassador programs to increase brand reach and expand into new markets. Executed and owned email, social, and paid media campaigns and managed web content and graphic assets.

Head of Marketing at SkyRun Vacation Rentals

September 1, 2020 - October 1, 2025

Directed and managed the marketing department, leading annual strategy, brand development, and ensuring consistent brand standards across 25 regional franchise partners. Oversaw all aspects of marketing execution, including website management, content creation, email marketing, social media, digital advertising, blogs, press releases, event coordination, and graphic design initiatives. Contributed to a 40% year-over-year company growth through strong project management and effective campaign execution.

Senior Creative Producer at The North Face

June 30, 2025 - October 1, 2025

Partnered with global creative and brand leads to plan, budget, and execute 20+ end-to-end in-situ and studio photo/video productions worldwide, strengthening brand identity and driving regional engagement across retail, digital, and eCommerce channels. Created and managed multiple budgets while tracking schedules and project timelines against brand calendars. Led production teams of up to 25, enabling collaboration, improving workflow efficiency, and ensuring deliverables met on time and at or under budget. Supported art directors by collaborating to develop creative concepts, provide on-set expertise, and maintain brand vision. Managed and trained external partners, including production companies, agencies, and freelancers, to execute projects to brand standards.

Executive Producer and Photographer at Northern Creative

March 1, 2017 - Present

Directed multimedia brand campaigns in partnership with creative teams and cross-platform partners, achieving a 20–40% increase in audience engagement and enhanced brand visibility. Delivered dynamic photo assets tailored to brand briefs, talent, and environments, reinforcing brand identity and generating a 15–25% lift in content-driven engagement.

Director of Marketing, Brand, and Content at Mountain Standard

February 28, 2023 - October 1, 2025

Developed and executed GTM strategies, brand briefs, and creative concepts across 10 seasonal collections, 22 core products, and 3 new category launches. Led end-to-end content creation— scripting, storyboarding, production, and post—delivering consistent brand storytelling across all channels. Art direction across campaigns and shoots, guiding visual style, tone, and composition to align with brand identity. Managed up to 30 partnerships, 3 collaborations, and 5 ambassador programs to increase brand reach and expand into new markets.

Head of Marketing at SkyRun Vacation Rentals

September 30, 2020 - October 1, 2025

Directed and managed the marketing department, leading annual strategy, brand development, and ensuring consistent brand standards across 25 regional franchise partners. Oversaw all aspects of marketing execution, including website management, content creation, email marketing, social media, digital advertising, blogs, press releases, event coordination, and graphic design initiatives. Contributed to a 40% year-over-year company growth through strong project management and effective campaign execution.