I'm Hania El Boraay, a Creative Director and Brand Builder who transforms ideas into identities by shaping voice, visuals, and content strategies across platforms. I blend interior and furniture design with digital storytelling, leading campaigns for clients in Europe, the Middle East, and beyond, and growing communities through authentic storytelling and design-driven visuals.…

Hania El Boraay

I'm Hania El Boraay, a Creative Director and Brand Builder who transforms ideas into identities by shaping voice, visuals, and content strategies across platforms. I blend interior and furniture design with digital storytelling, leading campaigns for clients in Europe, the Middle East, and beyond, and growing communities through authentic storytelling and design-driven visuals.…

Available to hire

I’m Hania El Boraay, a Creative Director and Brand Builder who transforms ideas into identities by shaping voice, visuals, and content strategies across platforms.

I blend interior and furniture design with digital storytelling, leading campaigns for clients in Europe, the Middle East, and beyond, and growing communities through authentic storytelling and design-driven visuals.

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Skills

Experience Level

Language

English
Fluent
French
Beginner
Italian
Advanced
Arabic
Fluent

Work Experience

Freelance Creative Director & Digital Creator at Self-employed / Freelance
January 1, 2024 - Present
Created and delivered high-performing social media content and campaign visuals for @PerrybyReedy Cosmetics, contributing to a consistent brand identity and increased engagement across platforms. Designed brand identities and logos for multiple clients across Egypt and Europe. Supported digital storytelling through moodboards, packaging, and content strategy.
Creative Director & Brand Builder at hanyaelboraay
January 1, 2023 - Present
Brand direction and digital storytelling; built a strong brand voice and visuals, including content strategy and campaign execution.
Art Director & Social Media Account Manager at SEA-STARS
January 1, 2024 - October 1, 2025
Led brand visual direction and created content for social campaigns.
Freelance Creative Director & Digital Creator at Self-employed / Freelance
January 1, 2024 - Present
Created and delivered high-performing social media content and campaign visuals for @PerrybyReedy Cosmetics, contributing to consistent brand identity and increased engagement across platforms. Designed brand identities and logos for multiple clients across Egypt and Europe. Supported digital storytelling through moodboards, packaging, and content strategy.
Creative Director & Brand Builder at Hanya El Boraay (Self-managed)
January 1, 2023 - Present
Creative Director & Brand Builder who takes brands from idea to identity. Experienced in defining voice, visuals, and content strategy while executing campaigns and digital storytelling that grow engaged communities.
Art Director & Social Media Account Manager at SEA-STARS
January 1, 2024 - October 1, 2025
Led brand visual direction and created content for social campaigns.
Competition Entry at Iris Ceramica Furniture Competition
January 1, 2023 - October 1, 2025
Developed furniture concepts that push the creative boundaries of ceramic and glass integration, highlighting design innovation and material contrast.
Competition Entry at Enuit 21 Furniture Competition
January 1, 2023 - October 1, 2025
Conceptualized an innovative bed design for a forward-thinking furniture brand.
Furniture Designer at Iris Ceramica Furniture Competition
December 31, 2023 - October 1, 2025
Developed furniture concepts that push the creative boundaries of ceramic and glass integration, highlighting design innovation and material contrast.
Creative Director & Brand Builder at Hanya El Boraay
January 1, 2023 - Present
Founded and led a creative direction and branding practice; defined voice, visuals, and content strategy, executing campaigns and digital storytelling that grow engaged communities.
Content Creator at Hanya El Boraay
January 1, 2024 - October 1, 2025
Built a following of 40K+ on TikTok by crafting storytelling videos on self-love, culture, and design; scripted, filmed, and edited content for engagement.
Art Director & Social Media Account Manager at SEA-STARS
January 1, 2024 - October 1, 2025
Led brand visual direction and created content for social campaigns.
Furniture Designer at Enuit 21 Furniture Competition
December 31, 2023 - October 1, 2025
Conceptualized an innovative bed design for a forward-thinking furniture brand.
Freelance Creative Director & Digital Creator at Self-Employed / Client-based
January 1, 2024 - Present
Created and delivered high-performing social media content and campaign visuals for @PerrybyReedy Cosmetics, contributing to a consistent brand identity and increased engagement across platforms. Designed brand identities and logos for multiple clients across Egypt and Europe. Supported digital storytelling through moodboards, packaging, and content strategy.
Content Creator – TikTok at Self-Brand @hanyaelboraay
January 1, 2023 - Present
Built a following of 40K+ by creating storytelling videos on self-love, culture, and design. Scripted, filmed, and edited content, optimizing for engagement and visual narrative.
Art Director & Social Media Account Manager at SEA-STARS
January 1, 2024 - October 1, 2025
Led brand visual direction and created content for social campaigns.
Furniture Concept Designer at Iris Ceramica Furniture Competition
January 1, 2023 - October 1, 2025
Developed furniture concepts that push the creative boundaries of ceramic and glass integration, highlighting design innovation and material contrast.
Furniture Concept Designer at Enuit 21 Furniture Competition
January 1, 2023 - October 1, 2025
Conceptualized an innovative bed design for a forward-thinking furniture brand.

Education

Bachelor Degree at IED Istituto Europeo di Design, Florence
January 1, 2021 - January 1, 2024
High School Diploma (IGCSE) at Knowledge Valley School, Cairo
January 1, 2018 - January 1, 2020
Bachelor Degree in Interior & Furniture Design at IED_Istituto Europeo di Design, Florence
January 1, 2021 - January 1, 2024
High School Diploma (IGCSE) at Knowledge Valley School, Cairo
January 1, 2018 - January 1, 2020
Bachelor Degree in Interior & Furniture Design at IED_Istituto Europeo di Design, Florence
January 1, 2021 - January 1, 2024
High School Diploma (IGCSE) at Knowledge Valley School, Cairo
January 1, 2018 - January 1, 2020
Bachelor Degree at IED - Istituto Europeo di Design, Florence
January 1, 2021 - January 1, 2024
High School Diploma (IGCSE) at Knowledge Valley School, Cairo
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Manufacturing, Retail, Real Estate & Construction, Software & Internet

Skills

Experience Level