I’m a communications leader with 25+ years of experience shaping narratives, developing editorial content, and guiding brand strategies for global organizations. I help executives raise visibility, build thought leadership, and connect with audiences across media, digital platforms, and messaging channels. I’m passionate about leadership development, data-driven storytelling, and leveraging AI to amplify impact while keeping initiatives within budget. I collaborate with C-suite, product, and marketing teams to translate complex concepts into clear, impactful stories. I thrive on cross-functional partnerships, measuring content effectiveness, and delivering strategic communications that drive tangible business results.

Astrid Greve-Spencer

I’m a communications leader with 25+ years of experience shaping narratives, developing editorial content, and guiding brand strategies for global organizations. I help executives raise visibility, build thought leadership, and connect with audiences across media, digital platforms, and messaging channels. I’m passionate about leadership development, data-driven storytelling, and leveraging AI to amplify impact while keeping initiatives within budget. I collaborate with C-suite, product, and marketing teams to translate complex concepts into clear, impactful stories. I thrive on cross-functional partnerships, measuring content effectiveness, and delivering strategic communications that drive tangible business results.

Available to hire

I’m a communications leader with 25+ years of experience shaping narratives, developing editorial content, and guiding brand strategies for global organizations. I help executives raise visibility, build thought leadership, and connect with audiences across media, digital platforms, and messaging channels. I’m passionate about leadership development, data-driven storytelling, and leveraging AI to amplify impact while keeping initiatives within budget.

I collaborate with C-suite, product, and marketing teams to translate complex concepts into clear, impactful stories. I thrive on cross-functional partnerships, measuring content effectiveness, and delivering strategic communications that drive tangible business results.

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Language

English
Fluent
French
Intermediate

Work Experience

CEO, Founder at About Us Media LLC
January 1, 2025 - Present
Strategic communications and branding consultancy. Develop strategic communication frameworks and brand narratives for business leaders, B2B Fortune 500 companies, and government entities. Establish thought leadership, enhance executive visibility across diverse industries, including software, ESG, manufacturing, and insurance. Create comprehensive content strategies across multiple platforms to maximize audience engagement and business impact. Conduct media training sessions to improve client confidence and ensure consistent brand representation across all channels.
Global Director, Thought Leadership Strategy at Wolters Kluwer
January 1, 2025 - October 2, 2025
Shaped narratives and developed editorial content to establish the organization as an industry thought leader. Built cross-functional partnerships with C-Suite, marketing, product, and sales to ensure content alignment with strategic goals and customer needs. Analyzed content performance metrics and implemented improvements to increase engagement and conversion rates. Collaborated with internal and external stakeholders, including industry experts, to identify opportunities and amplify messaging.
Global Director, Corporate Affairs & Communications at Wolters Kluwer
March 1, 2023 - October 2, 2025
Led global team of communicators to champion external and employee engagement initiatives. Developed and executed SMB- and enterprise-focused thought leadership strategy, including an inaugural Brand Ambassador program. Produced high-impact content – including white papers, videos, social media campaigns – to drive brand awareness and lead generation. Created executive communications materials to raise executives’ visibility and influence. Measured and optimized content effectiveness and reach through data-driven insights.
Senior Communications Manager at AkzoNobel
November 1, 2020 - October 2, 2025
Drove thought leadership and brand awareness. Elevated key executives’ personal brands by leading regional Brand Ambassador program (speaking engagements, media training, etc.), including increased top tier media coverage for CEO. Led regional public affairs communications strategy to build relationships with key stakeholders. Led and transformed social media strategy to drive brand awareness and lead generation.
Senior Account Supervisor at KemperLesnik
August 1, 2017 - October 2, 2025
Crafted executive communications materials, including keynote presentations and speeches, for senior leaders to enhance their public presence. Developed & executed media and social media strategies for B2B and B2C clients, including for C-suite executives. Led worldwide media relations for an auto industry crisis response campaign with former White House officials, and planned and executed media coverage for NFL Draft Town 2016.
CEO, Founder at About Us Media LLC
January 1, 2025 - Present
Develop strategic communication frameworks and brand narratives for business leaders, B2B Fortune 500 companies, and government entities. Establish thought leadership, enhance executive visibility across diverse industries, including software, ESG, manufacturing, and insurance. Create comprehensive and creative content strategies across multiple platforms to maximize audience engagement and business impact. Conduct media training sessions to improve client confidence and ensure consistent brand representation across all channels.
Global Director, Thought Leadership Strategy at Wolters Kluwer
January 1, 2025 - October 2, 2025
Shaped narratives, developed compelling editorial content to establish the organization as an industry thought leader. Built cross-functional partnerships with C-Suite, marketing, product, and sales to align content with strategic goals and customer needs. Analyzed content performance metrics and implemented improvements to increase engagement and conversion rates. Collaborated with internal and external stakeholders, including industry experts, to identify content opportunities and amplify messaging. Measured and optimized content effectiveness and reach through data-driven insights.
Global Director, Corporate Affairs & Communications at Wolters Kluwer
March 1, 2023 - October 2, 2025
Led a global team of communicators to champion external and employee engagement initiatives. Developed and executed SMB- and enterprise-focused thought leadership strategy, including an inaugural Brand Ambassador program. Produced high-impact content – including white papers, videos, social media campaigns – to drive brand awareness and lead generation. Created executive communications materials (presentations, keynotes, media articles, social media content) to raise executives’ visibility and influence. Measured and optimized content effectiveness and reach through data-driven insights.
Senior Communications Manager at AkzoNobel
November 1, 2020 - October 2, 2025
Drove thought leadership and brand awareness. Elevated key executives’ personal brands by leading regional Brand Ambassador program (speaking engagements, media training, etc.), including increased top-tier media coverage for CEO. Led regional public affairs communications strategy to build relationships with key stakeholders. Led and transformed social media strategy to drive brand awareness and lead generation.
Senior Account Supervisor at KemperLesnik
August 1, 2017 - October 2, 2025
Crafted executive communications materials, including keynote presentations and speeches, for senior leaders to enhance their public presence. Developed & executed media and social media strategies for B2B and B2C clients, including for C-suite executives. Led worldwide media relations for an auto industry crisis response campaign with former White House officials, and planned and executed media coverage for NFL Draft Town 2016.
CEO, Founder at About Us Media LLC
January 1, 2025 - Present
Strategic communications and branding consultancy; develop strategic communication frameworks and brand narratives for business leaders, B2B Fortune 500 companies, and government entities. Establish thought leadership, enhance executive visibility across diverse industries, including software, ESG, manufacturing, and insurance. Create comprehensive content strategies across multiple platforms to maximize audience engagement and business impact. Conduct media training sessions to improve client confidence and ensure consistent brand representation across all channels.
Global Director, Thought Leadership Strategy at Wolters Kluwer
January 1, 2025 - October 2, 2025
Shaped narratives and developed editorial content to establish the organization as an industry thought leader. Built cross-functional partnerships with C-Suite, marketing, product, and sales to ensure content alignment with strategic goals and customer needs. Analyzed content performance metrics and implemented improvements to increase engagement and conversion rates. Collaborated with internal and external stakeholders to identify content opportunities and amplify messaging.
Global Director, Corporate Affairs & Communications at Wolters Kluwer
March 1, 2023 - October 2, 2025
Led global team of communicators to champion external and employee engagement initiatives. Developed and executed SMB- and enterprise-focused thought leadership strategy, including an inaugural Brand Ambassador program. Produced high-impact content – including white papers, videos, and social media campaigns – to drive brand awareness and lead generation. Created executive communications materials (presentations, keynotes, media articles, social media content) to raise executives’ visibility and influence. Measured and optimized content effectiveness and reach through data-driven insights.
Senior Communications Manager at AkzoNobel
November 1, 2020 - October 2, 2025
Drove thought leadership and brand awareness. Elevated key executives’ personal brands by leading regional Brand Ambassador program (speaking engagements, media training, etc.), including increased top-tier media coverage for CEO. Led regional public affairs communications strategy to build relationships with key stakeholders. Led and transformed social media strategy to drive brand awareness and lead generation.
Senior Account Supervisor at KemperLesnik
August 1, 2017 - October 2, 2025
Crafted executive communications materials, including keynote presentations and speeches, for senior leaders to enhance their public presence. Developed and executed media and social media strategies for B2B and B2C clients, including for C-suite executives. Led worldwide media relations for an auto industry crisis response campaign with former White House officials, and planned and executed media coverage for NFL Draft Town 2016.
CEO, Founder at About Us Media LLC
January 1, 2025 - Present
Develop strategic communication frameworks and brand narratives for business leaders, B2B Fortune 500 companies, and government entities. Create comprehensive content strategies across multiple platforms to maximize audience engagement and business impact. Conduct media training sessions to improve client confidence and ensure consistent brand representation across all channels.
Global Director, Thought Leadership Strategy at Wolters Kluwer
January 1, 2025 - October 2, 2025
Shaped narratives and developed editorial content to establish the organization as a thought leader. Built cross-functional partnerships with C-suite, marketing, product, and sales to ensure content alignment with strategic goals and customer needs. Analyzed content performance metrics and implemented improvements to boost engagement and conversion. Collaborated with internal and external stakeholders to identify opportunities and amplify messaging.
Global Director, Corporate Affairs & Communications at Wolters Kluwer
March 1, 2023 - October 2, 2025
Led a global team of communicators to champion external and employee engagement initiatives. Developed SMB- and enterprise-focused thought leadership strategy, including an inaugural Brand Ambassador program. Produced high-impact content – including white papers, videos, social media campaigns – to drive brand awareness and lead generation. Created executive communications materials (presentations, keynotes, media articles, social media content) to raise executives’ visibility and influence. Measured and optimized content effectiveness through data-driven insights.
Senior Communications Manager at AkzoNobel
November 1, 2020 - October 2, 2025
Drove thought leadership and brand awareness. Elevated key executives’ personal brands by leading regional Brand Ambassador program (speaking engagements, media training), including increased top tier media coverage for CEO. Led regional public affairs communications strategy to build relationships with key stakeholders. Transformed social media strategy to drive brand awareness and lead generation.
Senior Account Supervisor at KemperLesnik
August 1, 2017 - October 2, 2025
Crafted executive communications materials, including keynote presentations and speeches, for senior leaders to enhance their public presence. Developed and executed media and social media strategies for B2B and B2C clients, including worldwide media relations for an auto industry crisis response campaign with former White House officials, and planned and executed media coverage for NFL Draft Town 2016.

Education

Master of Business Administration (MBA) at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Science (MS), Management/Public Relations at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Arts (MA), Journalism/Magazine Design at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Bachelor of Journalism, Broadcast News at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Bachelor of Arts (BA), Communication at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Cours de Civilisation et Langue Françaises de la Sorbonne (French Language/Culture) at Sorbonne Université
January 11, 2030 - October 2, 2025
Master of Business Administration (MBA) at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Science (MS), Management/Public Relations at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Arts (MA), Journalism/Magazine Design at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Bachelor of Journalism, Broadcast News at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Bachelor of Arts (BA), Communication at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
Cours de Civilisation et Langue Françaises de la Sorbonne (French Language/Culture) at Sorbonne Université, Paris, FR
January 11, 2030 - October 2, 2025
MBA at University of Maryland University College
January 11, 2030 - October 2, 2025
MS, Management/Public Relations at University of Maryland University College
January 11, 2030 - October 2, 2025
MA, Journalism/Magazine Design at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
BA, Journalism/Broadcast News at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
BA, Communication at University of Missouri-Columbia
January 11, 2030 - October 2, 2025
French Language/Culture Coursework at Sorbonne Université, Paris, FR
January 11, 2030 - October 2, 2025
Master of Business Administration (MBA) at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Science (MS), Management/Public Relations at University of Maryland University College
January 11, 2030 - October 2, 2025
Master of Arts (MA), Journalism/Magazine Design at University of Missouri - Columbia
January 11, 2030 - October 2, 2025
Bachelor of Journalism, Broadcast News at University of Missouri - Columbia
January 11, 2030 - October 2, 2025
Bachelor of Arts (BA), Communication at University of Missouri - Columbia
January 11, 2030 - October 2, 2025
Cours de Civilisation et Langue Françaises (French Language/Culture) at Sorbonne Université
January 11, 2030 - October 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Government, Manufacturing, Education