I’m Patricia Ballada Benitez, a Senior UI/UX & Product Designer with 10+ years designing human-centered products across fintech, e-trading, analytics, single- and multi-dealer platforms, data visualization, internal infrastructure tools, and AI-first digital platforms. I bring deep crypto/web3 experience (EVM ecosystems, DEX/trading workflows, wallets, and governance dashboards) and specialise in AI-enabled product design driven interactions and assistive tooling to support recommendation, classification, and workflow automation.
My work spans financial services, e-trading dashboards, and enterprise tools. I collaborate with cross-functional teams, conduct user interviews and UAT, and translate business goals into delightful, accessible interfaces. Proficient with Figma, React/Next.js, Node.js, Python, and design systems, I thrive on complex journeys and hands-on prototyping.
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