I'm Patricia Ballada Benitez, a Senior UI/UX & Product Designer with 10+ years designing human-centered products across fintech, e-trading, analytics, single- and multi-dealer platforms, data visualization, internal infrastructure tools, and AI-first digital platforms. I bring deep crypto/web3 experience (EVM ecosystems, DEX/trading workflows, wallets, and governance dashboards) and specialise in AI-enabled product design driven interactions and assistive tooling to support recommendation, classification, and workflow automation. My work spans financial services, e-trading dashboards, and enterprise tools. I collaborate with cross-functional teams, conduct user interviews and UAT, and translate business goals into delightful, accessible interfaces. Proficient with Figma, React/Next.js, Node.js, Python, and design systems, I thrive on complex journeys and hands-on prototyping.

Patricia Ballada Benitez

I'm Patricia Ballada Benitez, a Senior UI/UX & Product Designer with 10+ years designing human-centered products across fintech, e-trading, analytics, single- and multi-dealer platforms, data visualization, internal infrastructure tools, and AI-first digital platforms. I bring deep crypto/web3 experience (EVM ecosystems, DEX/trading workflows, wallets, and governance dashboards) and specialise in AI-enabled product design driven interactions and assistive tooling to support recommendation, classification, and workflow automation. My work spans financial services, e-trading dashboards, and enterprise tools. I collaborate with cross-functional teams, conduct user interviews and UAT, and translate business goals into delightful, accessible interfaces. Proficient with Figma, React/Next.js, Node.js, Python, and design systems, I thrive on complex journeys and hands-on prototyping.

Available to hire

I’m Patricia Ballada Benitez, a Senior UI/UX & Product Designer with 10+ years designing human-centered products across fintech, e-trading, analytics, single- and multi-dealer platforms, data visualization, internal infrastructure tools, and AI-first digital platforms. I bring deep crypto/web3 experience (EVM ecosystems, DEX/trading workflows, wallets, and governance dashboards) and specialise in AI-enabled product design driven interactions and assistive tooling to support recommendation, classification, and workflow automation.

My work spans financial services, e-trading dashboards, and enterprise tools. I collaborate with cross-functional teams, conduct user interviews and UAT, and translate business goals into delightful, accessible interfaces. Proficient with Figma, React/Next.js, Node.js, Python, and design systems, I thrive on complex journeys and hands-on prototyping.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Advanced
French
Advanced
Italian
Advanced
Tagalog
Fluent

Work Experience

Lead UI/UX Designer at CARBONPLACE
March 1, 2024 - Present
Spearheaded the redesign of the eTrading Platform, Portfolio, Carbon Footprint Dashboard, and Admin Account, aligning with user needs and brand identity. Conducted user interviews and facilitated UAT to validate design decisions and improve usability. Leveraged tools like Figma, Miro, and Jira. Technically fluent across HTML/CSS/JavaScript/TypeScript, React/Next.js, Node.js, Python; design-system architecture, prototyping, and data pipelines; working knowledge of Solidity/EVM and integration libraries (ethers.js, web3.js).
Lead UI/UX Designer at S&P Global (Platts)
December 1, 2023 - October 2, 2025
Delivered exceptional design solutions across UI, UX, and service design, focusing on cross-platform responsiveness and impactful data visualization. Developed pixel-perfect visuals, intuitive user journeys, and engaging interactive elements, while adhering to best practices in design and branding.
Lead UI/UX Designer at Lloyds Bank
September 1, 2018 - October 2, 2025
Developed end-to-end designs, including service design case studies, user architecture, and cross-platform interfaces, while optimizing LCD monitor grids and delivering high-fidelity prototypes and pixel-perfect visuals.
Lead UI/UX Designer at FAIRFX
November 1, 2017 - October 2, 2025
Delivered user-centered designs through rapid prototyping, high-fidelity mockups, style guides, and detailed UX documentation, including wireframes and architecture site maps.
Lead UI/UX Designer at CURRENCIES DIRECT
May 1, 2017 - October 2, 2025
Provided Agile UX/UI support, collaborated with PMs and developers, ensured UI consistency across language and interactive elements, and applied UCD methodology and information architecture principles.
UI/UX Designer at LOMBARD RISK
February 1, 2017 - October 2, 2025
Led UI visuals, user flows, functional specs, and rapid prototyping for collateral management using high-end visuals and responsive design.
UI/UX Designer at HSBC
September 1, 2016 - October 2, 2025
Designed user experiences through research, system mapping, user flows, and functional specs; produced UI visuals and interactions with wireframes and high-fidelity prototypes.
Executive Designer & Full-Stack Developer at SKYPE
June 1, 2016 - October 2, 2025
Designed interaction frameworks for cross-device user flows, from concepts and wireframes to mockups and interactions; delivered responsive web and mobile designs; contributed branding and assets.
Senior User Architect Designer & Product Manager at EDITEC
December 1, 2015 - October 2, 2025
UI/UX design, front-end with HTML5, and back-end development with Python and MySQL; product management and service design across platforms.
Senior GUI, UI/UX Designer & Usability Interactive Animator at POKERSTARS
December 1, 2015 - October 2, 2025
Designed high-end UI visuals, GUI, and style guides; conducted UX research, storyboarding, wireframing, and interactive prototyping; produced Flash animations and motion graphics.
Senior GUI, UI/UX Designer & Usability Interactive Animator at MICROSOFT
March 1, 2015 - October 2, 2025
Developed branding look-and-feel for products and designed mobile game apps; defined interaction patterns; created visuals for offline materials; produced interactive prototypes and rich media.
Visual Interface Designer and Illustrator at iCAP MARKETS
November 1, 2014 - October 2, 2025
User Interface design and illustration; contributed to branding and visual design across web/mobile interfaces.

Education

Certificate in Artificial Intelligence Programme at University of Oxford
January 11, 2030 - October 2, 2025
Short Course, Designer’s London at University of Arts London
January 1, 2011 - December 31, 2012
Master’s Degree, Pro HTML5 Programming at CIPSA, Professional Computer Center
January 1, 2010 - December 31, 2012
Intensive Advanced Course, Motion Graphics with After Effects at ECIB, Barcelona’s Cinema School
January 1, 2011 - December 31, 2012
Short Course, Magazine and Editorial Design at University of Arts London
January 1, 2011 - December 31, 2012
Licentiate Degree, Web Design, Development & 3D Design at CIPSA, Professional Computer Center
January 1, 2007 - December 31, 2008
Master’s Degree, Applied Illustration at IDEP Barcelona (UAO)
January 1, 2004 - December 31, 2007
Graduate Degree, Digital & Multimedia Design at IDEP Barcelona (UAO)
January 1, 2004 - December 31, 2007

Qualifications

Certificate in Artificial Intelligence Programme
January 11, 2030 - October 2, 2025

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education