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Hi, I’m Charis McMullan, a digital marketing enthusiast with a Master’s in Digital Marketing, Communications, and Leadership from Ulster University, Belfast. I’m passionate about social media and content creation, with hands-on experience in producing engaging TikTok content—especially in hospitality—alongside photography, videography, and design. I thrive on turning trends into compelling content and using data-driven insights to inform strategy. I’m proficient with Google Analytics, SEO platforms, and CMS tools, and I excel in fast-paced environments managing multiple projects. I’m eager to bring a strategic and innovative approach to a collaborative digital marketing team, delivering clear, results-driven outcomes for brands and communities.…Hi, I’m Charis McMullan, a digital marketing enthusiast with a Master’s in Digital Marketing, Communications, and Leadership from Ulster University, Belfast. I’m passionate about social media and content creation, with hands-on experience in producing engaging TikTok content—especially in hospitality—alongside photography, videography, and design. I thrive on turning trends into compelling content and using data-driven insights to inform strategy. I’m proficient with Google Analytics, SEO platforms, and CMS tools, and I excel in fast-paced environments managing multiple projects. I’m eager to bring a strategic and innovative approach to a collaborative digital marketing team, delivering clear, results-driven outcomes for brands and communities.

Charis McMullan

Content Creator, Video Editor, Photographer, +5

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Hi, I’m Charis McMullan, a digital marketing enthusiast with a Master’s in Digital Marketing, Communications, and Leadership from Ulster University, Belfast. I’m passionate about social media and content creation, with hands-on experience in producing engaging TikTok content—especially in hospitality—alongside photography, videography, and design. I thrive on turning trends into compelling content and using data-driven insights to inform strategy. I’m proficient with Google Analytics, SEO platforms, and CMS tools, and I excel in fast-paced environments managing multiple projects. I’m eager to bring a strategic and innovative approach to a collaborative digital marketing team, delivering clear, results-driven outcomes for brands and communities.…Hi, I’m Charis McMullan, a digital marketing enthusiast with a Master’s in Digital Marketing, Communications, and Leadership from Ulster University, Belfast. I’m passionate about social media and content creation, with hands-on experience in producing engaging TikTok content—especially in hospitality—alongside photography, videography, and design. I thrive on turning trends into compelling content and using data-driven insights to inform strategy. I’m proficient with Google Analytics, SEO platforms, and CMS tools, and I excel in fast-paced environments managing multiple projects. I’m eager to bring a strategic and innovative approach to a collaborative digital marketing team, delivering clear, results-driven outcomes for brands and communities.

Available to hire

Hi, I’m Charis McMullan, a digital marketing enthusiast with a Master’s in Digital Marketing, Communications, and Leadership from Ulster University, Belfast. I’m passionate about social media and content creation, with hands-on experience in producing engaging TikTok content—especially in hospitality—alongside photography, videography, and design. I thrive on turning trends into compelling content and using data-driven insights to inform strategy.

I’m proficient with Google Analytics, SEO platforms, and CMS tools, and I excel in fast-paced environments managing multiple projects. I’m eager to bring a strategic and innovative approach to a collaborative digital marketing team, delivering clear, results-driven outcomes for brands and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Creative Content Creator at Etsy Store / TikTok Contentrix, Belfast – Large Social Media Company

January 1, 2024 - Present

Produced short-form TikTok content in the hospitality sector, growing the account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed and edited creative content using trending formats to boost engagement and reach. Built and managed an Etsy shop, creating product photography, graphics and optimized listings to drive sales. Applied SEO best practices to improve discoverability and rankings within web pages. Built a consistent brand voice while engaging with customers, fostering strong relationships and trust. Reviewed and maintained high standards for tone, style and messaging in line with brand guidelines. Enabled data-driven reporting and presentations to communicate insights and recommendations. Proficient in social media management and SEO tools; Excel and Microsoft platforms; able to handle multiple tasks in fast-paced, dynamic environments.

Digital Content Creator at Large Social Media Company (Etsy Store / TikTok Content)

January 1, 2024 - Present

Produced short-form TikTok content for the hospitality sector, growing an account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed, and edited creative content using trending formats to boost engagement and reach; ensured on-brand messaging and timely delivery.

Content Creator at Counterix (Etsy Store / TikTok Content)

January 1, 2024 - Present

Created, filmed, and edited short-form TikTok content for an Etsy store in the hospitality niche; grew the account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed, and edited creative content using trending formats to boost engagement and reach. Built social media strategy and produced data-driven reports to communicate growth and recommendations.

Spanish Social Media Advisor / Quality Evaluator at Large Social Media Company

January 1, 2024 - Present

Provided Spanish-language social media guidance and quality evaluation; monitored content quality and brand alignment; advised on optimization of posts and campaigns; collaborated with teams to ensure consistency and accuracy.