Alice Bowerman

Head of Marketing & Growth at Arma Karma

Led marketing strategy, growth initiatives, press relations, and award campaigns to raise visibility; collaborated with external agencies; produced press coverage and award wins; oversaw content strategy and multi-channel campaigns.

Marketing Manager at Arma Karma

Planned and executed multi-channel lead-generation campaigns, including a crowdfunding campaign; improved website conversions; redesigned content and SEO strategy; established internal referral system and online video course; generated qualified leads from organic search and inquiries with no paid advertising.

Head of Marketing & Growth at Arma Karma

Key responsibilities and achievements: Increase industry visibility through press and awards. Worked alongside external agencies. My content received frequent high praise from partner media agency in Port. Web development and optimisation, researching lower competition long-tail keywords. Converted cold audiences into new subscribers through social media advertising.

Group Content Manager at Bravo Group

Key responsibilities: Raise the profile of the group to assist the sales team in attracting new members. Planned and created engaging content including talking head interviews with experts and well-known leaders, and an audio bulletin for members.

Marketing Manager at Pick Protection

Key responsibilities and achievements: Plan, create and manage multi-channel lead-generation campaigns, including a crowdfund-campaign which had a landing page conversion rate of 14%. Increase new users to the website by 129% through a redesign and SEO strategy. Created an internal referral system for existing customers and an online video course for new prospects. Consistently generated new qualified leads from organic search and form enquiries from none, with no advertising spend and large competitors.