Nicole Van Lun

Designed and implemented internal, joint venture and evergreen launches in collaboration with the marketing team; devised lead generation strategies, including monthly challenges, lead magnet templates and webinars, driving revenue and profitability. Coordinated deliverables across team members to ensure timely completion. Analyzed campaign trends and metrics to ensure success; oversaw social media campaigns to boost brand awareness and generate new leads.

Spearheaded brand growth and retail expansion, securing placement in 12 brick-and-mortar stores and driving regional brand recognition. Built and led cross-functional teams across production, sales, and marketing, fostering a culture of innovation and quality. Directed end-to-end business operations including supply chain, strategic partnerships, and product development, achieving consistent revenue growth pre-pandemic. Navigated COVID-19 challenges with agility, maintaining team engagement and customer loyalty during brand closure.

Presented innovative workshops and training about entrepreneurship, branding and marketing, and personal brand image for entrepreneurs and small businesses to accelerate business growth. Key organizations: General Assembly San Francisco, Mills College, California Capital (Small Business Administration’s Women’s Center) and Dress for Success Hudson County.