Hi, I’m Nicole Van Lun, a strategic, growth-driven business and marketing consultant. I partner with brands to develop clear positioning, launch impactful campaigns, and unlock new revenue streams through data-informed decision-making. I’m a collaborative leader who thrives on creative problem-solving and transparent communication, delivering measurable improvements in performance and efficiency across organizations.

Nicole Van Lun

Hi, I’m Nicole Van Lun, a strategic, growth-driven business and marketing consultant. I partner with brands to develop clear positioning, launch impactful campaigns, and unlock new revenue streams through data-informed decision-making. I’m a collaborative leader who thrives on creative problem-solving and transparent communication, delivering measurable improvements in performance and efficiency across organizations.

Available to hire

Hi, I’m Nicole Van Lun, a strategic, growth-driven business and marketing consultant. I partner with brands to develop clear positioning, launch impactful campaigns, and unlock new revenue streams through data-informed decision-making.

I’m a collaborative leader who thrives on creative problem-solving and transparent communication, delivering measurable improvements in performance and efficiency across organizations.

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Work Experience

Brand & Marketing Consultant and Strategist at Self-Employed (Remote)
January 1, 2009 - Present
Oversaw all aspects of new product development and launch, including go-to-market strategies, sales copywriting, product naming, packaging, pricing, and product roadmaps, with a focus on increasing sales and profits. Developed and initiated advanced brand development and promotion strategies to elevate product awareness. Conceptualized and executed marketing and press/media campaigns. Prepared and executed retail and eCommerce distribution plans while adhering to requirements and specifications. Key clients included Murray’s Worldwide, Cochran Law Firm, Adobe, W3LL People Cosmetics, Rachel Roy, BMW, Miso Imports, Nudestix, Seagram’s Vodka, Master of Mixes, Kurlee Belle, Skin by Brownlee, Middlesex County College, Franciscan Estate and Meiomi.
Marketing Project & Product Manager at Thrive Academy
December 31, 2023 - October 3, 2025
Designed and implemented internal, joint venture and evergreen launches in collaboration with the marketing team; devised lead generation strategies, including monthly challenges, lead magnet templates and webinars, driving revenue and profitability. Coordinated deliverables across team members to ensure timely completion. Analyzed campaign trends and metrics to ensure success; oversaw social media campaigns to boost brand awareness and generate new leads.
CEO & EXECUTIVE DIRECTOR at Bubbles and Butter Artisan Skincare
December 31, 2020 - October 3, 2025
Spearheaded brand growth and retail expansion, securing placement in 12 brick-and-mortar stores and driving regional brand recognition. Built and led cross-functional teams across production, sales, and marketing, fostering a culture of innovation and quality. Directed end-to-end business operations including supply chain, strategic partnerships, and product development, achieving consistent revenue growth pre-pandemic. Navigated COVID-19 challenges with agility, maintaining team engagement and customer loyalty during brand closure.
Speaker & Trainer at Self-Employed (Remote)
December 31, 2018 - October 3, 2025
Presented innovative workshops and training about entrepreneurship, branding and marketing, and personal brand image for entrepreneurs and small businesses to accelerate business growth. Key organizations: General Assembly San Francisco, Mills College, California Capital (Small Business Administration’s Women’s Center) and Dress for Success Hudson County.
Financial Analyst, WSJ Asia & Europe at Dow Jones & Company
December 31, 2009 - October 3, 2025
Analyzed financial data, including budget and income statement forecasts based on set indicators for maximizing accuracy and efficiency within internal accounting procedures. Strategically examined the company’s goals and financial standing for the Wall Street Journal Asia & Europe publications. Provided budgeting advice to inform business strategies.
Investment Strategy & Risk Analyst at Verizon Communications Investment Management Corporation
December 31, 2007 - October 3, 2025
Led global asset allocation model for five of ten allocation investment decisions, such as Large Cap vs Small Cap, Large Value vs Large Growth, Small Value vs Small Growth, US Stocks vs International, and Emerging vs Developed. Identified and mitigated potential risks within the investment decisions to accomplish targeted objectives on time. Created and executed advanced investment strategies and plans in compliance with company guidelines.

Education

Women’s Entrepreneurship Certification at Cornell University
January 1, 2021 - October 3, 2025
Startup School at Y Combinator
January 1, 2019 - October 3, 2025
Bachelor of Science in Finance at Oakwood University
January 1, 2001 - December 31, 2005

Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Other