Available to hire
I am a versatile and reliable professional with a proactive mindset and a strong sense of responsibility. Known for autonomy, detail orientation, and the ability to adapt quickly to new environments, I excel in dynamic settings and thrive on delivering high-quality results across a variety of roles and contexts. I also value clear communication and teamwork, especially under pressure, and I enjoy building sustainable growth through thoughtful branding and digital marketing initiatives.
I thrive in fast-paced, international contexts, bridging creative and technical teams to shape compelling stories, optimize campaigns, and drive tangible outcomes for clients and employers alike. I am excited to bring a hands-on, metric-driven approach to innovative projects in brand, marketing, and digital product development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Language
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Japanese
Intermediate
Work Experience
CEO & Founder at SMD Agency
September 30, 2025 - October 2, 2025Defined strategic vision and led overall business and team operations. Recruited, trained, and managed a multidisciplinary team of creatives. Designed and optimized high-ROI campaigns across Meta and Google Ads. Directed branding strategies and built strong visual brand identities. Developed client portfolio, negotiated partnerships, and drove sustainable growth.
Communications 360° Lead at Groupe L’Occitane, Geneva
December 31, 2025 - October 2, 2025Supported the global gifting team on the development and deployment of seasonal campaigns (Holiday, Mother's Day, etc.). Assisted in creating 360° communication toolboxes (retail, CRM, social media, PR) for international markets. Coordinated with internal teams and creative agencies for content production (video, print, digital). Conducted competitive benchmarking and tracked campaign assets performance. Contributed to storytelling and USP development for key gifting products (e.g., Advent Calendar).
Junior Consultant at WY&PD Design, Shanghai
April 30, 2025 - October 2, 2025Conducted detailed market research and competitor analysis to support strategic decisions. Supported the development of brand strategy and positioning across different digital channels. Optimized social media content calendars and monitored engagement to improve performance. Assisted in updating website content and enhancing UX.
CEO & Founder at SMDA Agency
September 30, 2025 - October 2, 2025Founded and scaled a digital marketing agency with international reach. Defined strategic vision and led overall business and team operations. Recruited, trained, and managed a multidisciplinary team of creatives. Designed and optimized high-ROI campaigns across Meta and Google Ads. Directed branding strategies and built strong visual brand identities. Developed client portfolio, negotiated partnerships, and drove sustainable growth.
Communications 360° Group at Groupe L’Occitane
December 31, 2025 - October 2, 2025Supporting the global gifting team on the development and deployment of seasonal campaigns (Holiday, Mother’s Day, etc.). Assisting in creation of 360° communications assets (retail, CRM, social media, PR). Coordinated with internal teams and creative agencies for content production (video, print, digital). Conducted competitive benchmarking and tracking campaign assets performance. Contributed to storytelling and USP development for key gifting products (e.g., Advent Calendar).
Junior Consultant at WY&P Design
April 1, 2025 - October 2, 2025Conducted detailed market research and competitive analysis to support strategic decisions. Supported the development of brand strategy and positioning across different digital channels. Optimized social media content calendars and monitored engagement to improve performance. Assisted in updating website content and enhancing UX for better client experience. Developed compelling client presentations and pitch materials for new business opportunities. Contributed to integrated marketing campaigns and tracked KPIs to measure effectiveness.
Digital Marketing & Web Developer at AHBC Group
January 1, 2025 - October 2, 2025Developed responsive websites using HTML, CSS, WordPress; Led UI/UX redesigns using Figma, Adobe XD, Photoshop; Managed SEO, SEM (Google Ads), tracked KPIs; Created dashboards; Built CRM; Automated content creation using AI tools; Coordinated with internal teams and creative agencies for content production (video, print, digital).
Brand Specialist at AHBC Group
March 1, 2023 - October 2, 2025Created comprehensive brand guidelines, conducted market research and competitive benchmarking to inform brand positioning; designed mood boards and visual assets to align with brand identity.
Event Marketing Executive at Lise Charmel
April 1, 2022 - October 2, 2025Organized B2B events and fashion trade shows, managed logistics and partnerships; designed promotional materials; supported post-event reporting.
Communications Officer at Trophées de la Communication
June 1, 2021 - October 2, 2025Organized awards ceremony communications; created press releases; coordinated with media and guests; managed on-site logistics and post-event materials.
CEO & Founder at SMD Agency
September 1, 2025 - October 2, 2025Defined strategic vision and led overall business and team operations. Recruited, trained, and managed a multidisciplinary team of creatives. Designed and optimized high-ROI campaigns across Meta and Google Ads. Directed branding strategies and built strong visual brand identities. Developed client portfolio, negotiated partnerships, and drove sustainable growth.
Communications Manager at L’Occitane (360° Communications Group)
December 31, 2025 - October 2, 2025Supported the global gift team in the development and deployment of seasonal campaigns (Holiday, Mother’s Day, etc.). Assisted in the creation of 360° communication tools (retail, CRM, social media, PR) for international markets. Coordinated with internal teams and creative agencies for content production (video, print, digital). Conducted competitive benchmarking and tracked campaign assets performance. Contributed to storytelling and USP development for key gift products (e.g., Advent Calendar).
Junior Consultant at WY&P Design
April 1, 2025 - October 2, 2025Conducted detailed market research and competitor analysis to support strategic decisions. Supported the development of brand strategy and positioning across different digital channels. Optimized social media content calendars and monitored engagement to improve performance. Assisted in updating website content and enhancing UX for better client experience. Developed compelling client presentations and pitch materials for new business opportunities. Contributed to integrated marketing campaigns and tracked KPIs to measure effectiveness.
Digital Marketing & Web Developer at AHBC Group
January 1, 2025 - October 2, 2025Developed responsive websites using HTML, CSS, WordPress, and Shopify. Led UI/UX redesigns with Figma, Adobe XD, and Photoshop. Managed SEO, SEM (Google Ads), and tracked KPIs via Google Analytics. Automated content creation using AI tools for emails, product pages, and social media. Built performance dashboards (Google Data Studio) and managed CRM (HubSpot, Zoho). Executed email campaigns (Mailchimp, Klaviyo) with A/B testing and automation.
Brand Specialist at AHBC Group
March 1, 2023 - October 2, 2025Created comprehensive brand guidelines and visual identity kits for premium clients. Conducted market research and competitive benchmarking to inform brand positioning. Designed mood boards and mockups using Adobe Creative Suite and Figma. Participated in the development of branded content.
Event Marketing Executive at Lise Charmel
June 1, 2021 - October 2, 2025Organized B2B events and fashion trade shows, managing logistics and partner relations. Designed promotional materials (print & digital) with InDesign and Illustrator. Covered events live on social media and supported post-event reporting. Created email campaigns to boost attendance and engagement.
Communications Officer at Trophées de la Communication
June 1, 2021 - October 2, 2025Supported event logistics, press relations, and guest coordination for a national awards ceremony. Created press releases, emails, and event materials. Coordinated with media (journalists, photographers, social media). Managed social media calendar (Facebook, Instagram, LinkedIn). Updated WordPress site and optimized SEO. Designed visuals in InDesign for presentations and campaigns recap shared with stakeholders.
CEO & Founder at SMD A Agency
January 1, 2024 - September 30, 2025Defined strategic vision and led overall business and team operations. Recruited, trained, and managed a multi-disciplinary team of creatives. Designed and optimized high-ROI campaigns across Meta and Google Ads. Directed branding strategies and built strong visual brand identities. Developed client portfolio, negotiated partnerships, and drove sustainable growth.
Communications Specialist at 360° Group L’Occitane, Geneva
June 1, 2025 - December 31, 2025Supported the global gifting team on the development and deployment of seasonal campaigns (Holiday, Mother’s Day, etc.). Assisted in the creation of 360° communications toolboxes (retail, CRM, social media, PR) for international markets (Europe, Asia, Americas). Coordinated with internal teams and creative agencies for content production (video, print, digital). Conducted competitive benchmarking and tracked campaign assets performance. Contributed to storytelling and USP development for key gift products (e.g., Advent Calendar). Participated in copywriting and adaptation of key messages across touch points (retail, e-commerce, social media, CRM). Collaborated with local market teams (France, USA, Japan, China) to adapt global assets to local needs and regulations. Helped structure internal presentations and campaign recap materials to share with C-level stakeholders.
Junior Consultant at WY&P Design, Shanghai
November 1, 2024 - April 30, 2025Conducted detailed market research and competitive analysis to support strategic decisions. Supported brand strategy and positioning across digital channels. Optimized social content calendars and engagement. Contributed to KPI improvements and overall campaign performance.
Digital Marketing & Web Developer at AHBC Group, Miami
January 1, 2023 - January 1, 2025Designed and executed digital marketing campaigns; built and maintained websites; improved SEO and analytics; managed CRM and email campaigns.
Brand Specialist at AHBC Group, Miami
September 1, 2022 - March 31, 2023Supported brand identity development; conducted market research and competitive benchmarking to inform brand positioning; contributed to content creation and campaign assets.
Event Marketing Executive at Lise Charmel, Lyon
April 1, 2021 - June 30, 2021Organized B2B events and fashion trade shows; managed logistics and partnerships; created promotional materials (print & digital); coordinated with media and guest coordinators; supported event coverage on social platforms.
Education
MBA Digital Marketing & Business (Double Degree) at ESSCA & EFAP - Shanghai
January 11, 2030 - January 1, 2025MBA Digital Marketing & Business at EFAP - Lyon
January 1, 2020 - January 1, 2023Exchange Program at Aoyama Gakuin University - Tokyo
January 1, 2024 - January 1, 2024MBA Digital Marketing & Business Conducting at ESSCA & EFAP - Shanghai
January 1, 2023 - January 1, 2025English Communication Program at EFAP - Lyon
January 1, 2020 - January 1, 2023Exchange Program at Aoyama Gakuin University - Tokyo
January 1, 2024 - January 1, 2024MBA Digital Marketing & Business at EFAP Shanghai
January 11, 2030 - January 1, 2025English Communication Program (Three years) at EFAP Lyon
January 1, 2020 - January 1, 2023Study Abroad Program at Aoyama Gakuin University (Tokyo)
January 1, 2024 - January 1, 2025MBA in Digital Marketing & Business at ESSCA & EFAP - Shanghai
January 1, 2023 - January 1, 2025English Communication Program at EFAP - Lyon
January 1, 2020 - January 1, 2023Exchange Program at Aoyama Gakuin University - Tokyo
January 1, 2024 - December 31, 2024Qualifications
Google Ads Certification
January 11, 2030 - October 2, 2025Google Analytics Certification (GA4)
January 11, 2030 - October 2, 2025HubSpot Certification
January 11, 2030 - October 2, 2025Meta Blueprint Certification
January 11, 2030 - October 2, 2025Google Ads
January 11, 2030 - October 2, 2025Google Analytics 4
January 11, 2030 - October 2, 2025Meta Blueprint
January 11, 2030 - October 2, 2025HubSpot
January 11, 2030 - October 2, 2025LinkedIn Marketing Solutions
January 11, 2030 - October 2, 2025Google Ads
January 11, 2030 - October 2, 2025Google Analytics 4
January 11, 2030 - October 2, 2025HubSpot
January 11, 2030 - October 2, 2025Inbound Marketing
January 11, 2030 - October 2, 2025Google Ads
January 11, 2030 - January 21, 2026Google Analytics
January 11, 2030 - January 21, 2026Meta Blueprint
January 11, 2030 - January 21, 2026HubSpot
January 11, 2030 - January 21, 2026InBounds Marketing
January 11, 2030 - January 21, 2026Mailchimp
January 11, 2030 - January 21, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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