Miriam Wilke

Available to hire

Performance-driven marketing specialist with experience managing and optimizing paid ads campaigns across Google, Microsoft, Meta and YouTube for international clients.

About

Performance-driven marketing specialist with experience managing and optimizing paid ads campaigns across Google, Microsoft, Meta and YouTube for international clients. Skilled in campaign execution, A/B testing and performance analysis. Known for solving problems on the fly and turning data into impact. Adaptable, curious and bold.

  • 4 years' experience
  • Joined October 2025

Languages

  • GermanFluent
  • EnglishFluent
  • FrenchAdvanced
  • TurkishBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Gaming
  • Software & Internet
  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Retail
  • Other

More experts in Porto, Portugal

Work experience· 4 roles

Marketing Coordinator · Merit CircleOct 2024 – Oct 2025 · 1 yr 1 mo

Launched ads on YouTube, Meta & X, starting with small budgets and scaling +200% within a month. Collaborated with video editors and copywriters to test creative funnels and ad concepts. Coordinated ad strategy and reporting across social and partner campaigns. Tracked and analyzed content across 7+ platforms with 800k+ combined audience.

Volunteer & Freelance Marketing · Various local projects (Portugal)Oct 2024 – Present · 2 yrs 2 mos

Implementing ads and improving Google's search ranking for local projects. Developing social media content and mastering video editing & web design.

Digital Customer Success Manager · Microsoft AdvertisingMar 2024 – Oct 2025 · 1 yr 8 mos

Microsoft Advertising, supporting clients with search and display advertising. Managed 160+ client accounts with €1M+ ad spend. Optimized PPC campaigns (search, display, shopping) across B2B and B2C industries. Conducted keyword research, competitor analysis, A/B testing and performance reporting. Developed an optimization workflow template which was adopted team-wide. Known as the 'Power BI Pro', turning raw data into actionable insights for clients & partners.

Account Coordinator · CPL (Microsoft Advertising)Dec 2021 – Oct 2025 · 3 yrs 11 mos

Education

Bachelor of Arts in Sports Management & Communication · German Sport University Cologne2014 – 2019

Certifications and awards

Google Ads Online Certification2030 – 2025
Microsoft Advertising Certified Professional2030 – 2025
Winner of CPL & Microsoft Ireland Awards2030 – 2025

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