Performance-driven marketing specialist with experience managing and optimizing paid ads campaigns across Google, Microsoft, Meta and YouTube for international clients. Skilled in campaign execution, A/B testing and performance analysis. Known for solving problems on the fly and turning data into impact. Adaptable, curious and bold.…

Miriam Wilke

Performance-driven marketing specialist with experience managing and optimizing paid ads campaigns across Google, Microsoft, Meta and YouTube for international clients. Skilled in campaign execution, A/B testing and performance analysis. Known for solving problems on the fly and turning data into impact. Adaptable, curious and bold.…

Available to hire

Performance-driven marketing specialist with experience managing and optimizing paid ads campaigns across Google, Microsoft, Meta and YouTube for international clients. Skilled in campaign execution, A/B testing and performance analysis. Known for solving problems on the fly and turning data into impact. Adaptable, curious and bold.

See more

Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Advanced
Turkish
Beginner
Spanish; Castilian
Beginner

Work Experience

Volunteer & Freelance Marketing at Various local projects (Portugal)
October 1, 2024 - Present
Implementing ads and improving Google's search ranking for local projects. Developing social media content and mastering video editing & web design.
Marketing Coordinator at Merit Circle
October 1, 2024 - October 2, 2025
Launched ads on YouTube, Meta & X, starting with small budgets and scaling +200% within a month. Collaborated with video editors and copywriters to test creative funnels and ad concepts. Coordinated ad strategy and reporting across social and partner campaigns. Tracked and analyzed content across 7+ platforms with 800k+ combined audience.
Digital Customer Success Manager at Microsoft Advertising
March 1, 2024 - October 2, 2025
Microsoft Advertising, supporting clients with search and display advertising. Managed 160+ client accounts with €1M+ ad spend. Optimized PPC campaigns (search, display, shopping) across B2B and B2C industries. Conducted keyword research, competitor analysis, A/B testing and performance reporting. Developed an optimization workflow template which was adopted team-wide. Known as the 'Power BI Pro', turning raw data into actionable insights for clients & partners.
Account Coordinator at CPL (Microsoft Advertising)
December 1, 2021 - October 2, 2025
Supported campaigns setup and reporting for corporate accounts. Built presentations highlighting campaign performance and optimization strategies.

Education

Bachelor of Arts in Sports Management & Communication at German Sport University Cologne
October 1, 2014 - September 30, 2019

Qualifications

Google Ads Online Certification
January 11, 2030 - October 2, 2025
Microsoft Advertising Certified Professional
January 11, 2030 - October 2, 2025
Winner of CPL & Microsoft Ireland Awards
January 11, 2030 - October 2, 2025

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Education, Travel & Hospitality, Retail, Other

Skills

Experience Level