I'm a dynamic and results-driven Digital Marketing Specialist with 5 years of experience driving online brand growth, customer engagement, and lead generation. I excel at managing multi-channel campaigns across social media, SEO, PPC, email, and content marketing. I'm adept at leveraging data-driven insights to improve ROI, expand audience reach, and optimize performance. I've progressed from intern to specialist, demonstrating adaptability, leadership, and a consistent track record of achieving marketing objectives.

Ojaswini Gorana

I'm a dynamic and results-driven Digital Marketing Specialist with 5 years of experience driving online brand growth, customer engagement, and lead generation. I excel at managing multi-channel campaigns across social media, SEO, PPC, email, and content marketing. I'm adept at leveraging data-driven insights to improve ROI, expand audience reach, and optimize performance. I've progressed from intern to specialist, demonstrating adaptability, leadership, and a consistent track record of achieving marketing objectives.

Available to hire

I’m a dynamic and results-driven Digital Marketing Specialist with 5 years of experience driving online brand growth, customer engagement, and lead generation. I excel at managing multi-channel campaigns across social media, SEO, PPC, email, and content marketing.

I’m adept at leveraging data-driven insights to improve ROI, expand audience reach, and optimize performance. I’ve progressed from intern to specialist, demonstrating adaptability, leadership, and a consistent track record of achieving marketing objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Marketing Executive at Paradiso Software
January 1, 2025 - October 2, 2025
Planned and executed multi-platform campaigns for a SaaS product, managed paid ad campaigns (Meta, LinkedIn, Google Ads) reducing CPC by 10% while increasing free-trial signups and conversions. Implemented A/B testing for ad creatives and landing pages (CTR +18%). Created LinkedIn thought leadership content, built online communities on Slack, Reddit, and LinkedIn, and produced product videos for YouTube. Monitored KPIs with GA4 and Meta Insights; generated monthly performance reports; mentored interns; organized webinars and targeted email campaigns; managed CRM for lead tracking and nurturing.
Senior Digital Marketing Executive at Apex Visas
August 1, 2022 - October 2, 2025
Planned and executed email marketing campaigns, aligned with sales to generate qualified leads; managed social media presence (LinkedIn, Facebook, Instagram) increasing brand awareness; created and published graphics to support campaigns; implemented content marketing on LinkedIn and one-to-one outreach to generate organic leads; monitored performance with Google Analytics, delivering insights to optimize future initiatives.
Junior Digital Marketing Associate at Greek Mapple
December 1, 2020 - October 2, 2025
Developed and maintained WordPress websites; produced SEO-friendly content and conducted backlinking and on-page optimization to improve rankings; managed client social media profiles on LinkedIn, Facebook, and Instagram to increase engagement.
Digital Marketing Intern at Greek Mapple
January 1, 2020 - October 2, 2025
Assisted in building WordPress websites, supported keyword research, on-page optimization, blog posting, and created social graphics with Canva; supported administrative tasks.

Education

Bachelor's in Information Technology at Pune University
January 1, 2014 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services