Available to hire
I’m Beatriz Silva, a proactive marketing and social media specialist based in Lisbon. I thrive on turning ideas into engaging digital stories, building communities, and collaborating with brands to deliver creative campaigns that resonate with audiences.
With hands-on experience in content creation, partnerships, and data-driven social media strategies across platforms like TikTok and Instagram, I’m passionate about turning insights into action and learning every day to stay ahead in the fast-paced digital landscape.
Skills
Experience Level
Expert
Language
Portuguese
Fluent
English
Advanced
Work Experience
Social Media Manager at KidZania Lisboa
March 1, 2024 - PresentRebuilt KidZania Lisbon’s social media strategy and content across Instagram, TikTok, Facebook, YouTube, X, LinkedIn, Tripadvisor and Google; grew followers by 320% on TikTok and 31% on Instagram; achieved 20k views on TikTok and 6k+ views on YouTube Shorts; developed partnerships with sponsors; managed customer inquiries; created content aligned with Marketing goals; coordinated cross-department alignment; managed influencer collaborations.
Social Media Content Creator at Freelance
April 1, 2020 - PresentPlanned, produced and edited videos weekly for clients; grew YouTube channel to 2.5k subscribers and monetized; collaborated with brands including Laser Place, Equal Food and Mancha Swimwear; built a strong presence on TikTok (48k followers) and partnered with Wells, Morris, Holafly, Hygge Kaffe, Conca and Purrmi; planned, produced and edited content using Canva, CapCut, InShot, and Wondershare Filmora; established partnerships and aligned content with sponsors.
Head of the Podcast Department at BCC – Training the Managers of Tomorrow
June 30, 2023 - October 2, 2025Produced more than 7 videocasts and 8 podcasts on business topics; interviewed guests with fresh insights; managed a team to coordinate guests, craft interview guides, and edit audio/video.
CoFounder & Head of the NotWorking Show Department at The Networking Club
June 30, 2023 - October 2, 2025Developed Startup Stories interactive talks with entrepreneurs; collaborated in workshops and events on networking and public speaking; connected with several companies (e.g., BCG, Brisa, PNB Paribas, Mastercard) to build a broad network.
Education
Master’s Degree in Marketing at ISCTE – University Institute of Lisbon, Lisbon, Portugal
January 11, 2030 - June 1, 2026Luxury Business Program at IÉSEG School of Management, Paris, France
January 1, 2025 - October 2, 2025Undergraduate Degree in Business Administration at Catholic Lisbon School of Business & Economics, Lisbon, Portugal
January 11, 2030 - July 1, 2024Exchange Program at University of Mannheim Business School, Mannheim, Germany
January 11, 2030 - December 1, 2023High School Diploma in Sciences and Technologies at Escola Secundária D. Filipa de Lencastre, Lisbon, Portugal
January 11, 2030 - July 1, 2021Middle School Diploma at Academia de Música de Santa Cecília, Lisbon, Portugal
January 11, 2030 - June 1, 2018Qualifications
Google Digital Marketing Certification
February 1, 2023 - October 2, 2025HubSpot Digital Advertising Certification
January 1, 2024 - October 2, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail
Skills
Experience Level
Expert
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