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I’m a high-impact communications strategist with over 10 years of experience delivering measurable outcomes across national campaigns. I specialise in accessible digital strategy, stakeholder engagement, and storytelling that aligns with purpose, policy and performance. I’ve led digital campaigns, brand refreshes and award-winning storytelling for major telecoms, property developments and creative agencies. I’m passionate about inclusive design, cross-functional collaboration and delivering measurable results through accessible, user-centric content across web, print and video.…I’m a high-impact communications strategist with over 10 years of experience delivering measurable outcomes across national campaigns. I specialise in accessible digital strategy, stakeholder engagement, and storytelling that aligns with purpose, policy and performance. I’ve led digital campaigns, brand refreshes and award-winning storytelling for major telecoms, property developments and creative agencies. I’m passionate about inclusive design, cross-functional collaboration and delivering measurable results through accessible, user-centric content across web, print and video.

Sarina Goches

Graphic Designer, Brand Designer, Web Designer, +3

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I’m a high-impact communications strategist with over 10 years of experience delivering measurable outcomes across national campaigns. I specialise in accessible digital strategy, stakeholder engagement, and storytelling that aligns with purpose, policy and performance. I’ve led digital campaigns, brand refreshes and award-winning storytelling for major telecoms, property developments and creative agencies. I’m passionate about inclusive design, cross-functional collaboration and delivering measurable results through accessible, user-centric content across web, print and video.…I’m a high-impact communications strategist with over 10 years of experience delivering measurable outcomes across national campaigns. I specialise in accessible digital strategy, stakeholder engagement, and storytelling that aligns with purpose, policy and performance. I’ve led digital campaigns, brand refreshes and award-winning storytelling for major telecoms, property developments and creative agencies. I’m passionate about inclusive design, cross-functional collaboration and delivering measurable results through accessible, user-centric content across web, print and video.

Available to hire

I’m a high-impact communications strategist with over 10 years of experience delivering measurable outcomes across national campaigns. I specialise in accessible digital strategy, stakeholder engagement, and storytelling that aligns with purpose, policy and performance.

I’ve led digital campaigns, brand refreshes and award-winning storytelling for major telecoms, property developments and creative agencies. I’m passionate about inclusive design, cross-functional collaboration and delivering measurable results through accessible, user-centric content across web, print and video.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer at TPG Telecom

May 1, 2025 - October 3, 2025

Designed and delivered national digital campaigns across TPG, iiNet, and Vodafone (global Brand), ensuring governance, legal compliance, and stakeholder alignment. Led accessibility reform, brand refresh execution, and procedural communications during a period of transformation. Created automation for animated banner ads and multi-platform social content; designed EDMs, display ads, OOH, and video assets; edited promotional videos. Designed interactive PDFs, brochures, flyers, DM, DL and complex documents. Managed content calendars and campaign scheduling; collaborated with stakeholders. Applied niche marketing and audience segmentation strategies; created compliant, accessible email and social templates. Worked with legal, brand and leadership on content governance; managed Jira workflows and SMART action planning. Led trauma-informed communications for DV resources and tech abuse.

Marketing & Operations Manager at Granex Trade Supplies & SDii Group

July 1, 2022 - October 3, 2025

Oversee marketing strategy, operations and internal communications; reduce costs and streamline workflows; designed print, digital & community sponsorship activations. Led digital advertising design including social media, Google Ads, video production, photography and SEO; managed two WordPress websites. Implemented Asana project management, policy writing and award submissions; managed HR, recruitment, inventory and workflow systems. Coordinated community sponsorships for 3.

Graphic Designer and Marketing Manager at Lula and Sasha

April 1, 2019 - October 3, 2025

Delivered a complete website redesign and POS migration from Vend to Shopify with automated marketing integration, including abandoned cart workflows and enhanced product categorisation; contributed to a 44% sales increase. Produced product photography and videography; wrote product descriptions and copy; produced model photography. Designed digital and print marketing assets (brochures, flyers, EOFY, Easter, Christmas, and New Year sale materials), signage, social content and launch event collateral. Developed a social media design system and creative strategy to maximise organic growth on a limited ad budget; managed social content calendar & EDM campaigns; used Later and Mailchimp. Maintained brand guidelines across digital and print; assisted with recruitment ads.

Digital Designer at SSB Group (Home Builder)

June 1, 2020 - October 3, 2025

Design automation, animated display ads, multi-platform social content design and scheduling; EDMs, digital comms, Wordpress website maintenance, landing page design & video assets. Niche marketing & audience segmentation strategies. Produced display home signage and internal materials; designed interactive PDFs, brochures, and complex sales documents; managed content calendars and campaign workflows.

Graphic Designer at Concept Marketing

August 1, 2017 - October 3, 2025

Assisted with graphic design for digital and print local brand campaigns. Designed marketing collateral including brochures, signage, car wraps, out-of-home ads and bespoke collateral. Managed & updated WordPress websites; maintained Google Business Profile. Designed complex document layouts using InDesign, Word and PowerPoint; planned and managed social media content and campaign workflows.

Shift Manager at McDonald’s Australia

January 1, 2016 - October 3, 2025

Managed restaurant operations, shift coordination and customer issue resolution. Led team training, health compliance and emergency response procedures.

Casual Freelance Graphic Design, UI/UX, Branding, Marketing & Communications at Sarina Katie Creative

January 1, 2013 - Present

Provide branding, marketing and communications services for multiple clients; brand identity systems, Squarespace sites, SEO, Google Analytics, social media campaigns and EDMs; developed brand guides, logos and collateral; produced video assets and educational content; mentored clients with comms strategy.

Founder / Casual Freelance Graphic Designer, UI/UX, Branding, Marketing & Communications at Sarina Katie Creative

January 1, 2013 - Present

Casual freelance graphic design and branding for diverse clients, delivering brand identities, marketing collateral, websites, and content strategy across digital and print platforms.

Senior Graphic Designer at TPG Telecom (TPGT)

May 1, 2025 - October 3, 2025

Designed and delivered national digital campaigns across TPG, iiNet and Vodafone (global Brand); led accessibility reform, brand refresh, and trauma-informed communications; managed multi-channel content, calendars and campaign scheduling.

Marketing & Operations Manager at Granex Trade Supplies & SDii Group

July 1, 2022 - October 3, 2025

Oversaw marketing strategy, operations and internal communications; improved workflows, implemented project management and digital assets; coordinated community sponsorships and brand activations across two stores.

Marketing Executive at Blackburne Property Group

June 1, 2021 - October 3, 2025

End-to-end national and international campaign execution, stakeholder engagement, media strategy and brand management for luxury apartment developments; managed video, social, web, print and internal communications; oversaw media relations.

Digital Designer at SSB Group

June 1, 2020 - October 3, 2025

Designed digital assets for multiple brands (Content Living, Dreamstart Homes, Momu Homes, Ben Trager Homes, Urban Mews Townhomes); automated banners and EDMs; managed Wordpress sites and campaign assets.

Graphic Designer & Marketing Manager at Lula and Sasha

April 1, 2019 - October 3, 2025

Redesigned website and migrated POS to Shopify with automated marketing integration; produced product photography, copy, social content, and launched brand campaigns; built a social design system and campaign templates.

Concept Marketing / Community Campaigns

August 1, 2017 - October 3, 2025

Raised over $56k for Red Dot fundraiser; contributed to RSPCA WA campaigns, delivering strategic community campaigns and donor engagement.

Shift Manager at McDonald’s Australia

January 1, 2016 - October 3, 2025

Managed restaurant operations, shift coordination, training, health compliance and emergency response procedures.

Casual Freelance Graphic Design, UI/UX, Branding, Marketing & Communications at Sarina Katie Creative

January 1, 2013 - Present

Casual freelance designer and communications consultant providing end-to-end design, branding, marketing and communications services for clients; brand identity, marketing collateral, website content and education materials; copywriting and design across digital and print.

Senior Graphic Designer at TPG Telecom

May 1, 2025 - October 3, 2025

Designed and delivered national digital campaigns across TPG, iiNet and Vodafone; led accessibility reform and brand refresh; created campaign assets; managed content calendars and cross-functional collaboration; supported trauma-informed communications and design governance.

Marketing & Operations Manager at Granex Trade Supplies & SDii Group

July 1, 2022 - October 3, 2025

Oversaw marketing strategy, operations and internal communications; led digital advertising, website management, policy and brand initiatives; implemented project management systems and sponsorship activations.

Marketing Executive at Blackburne Property Group

June 1, 2021 - October 3, 2025

Delivered national and local marketing campaigns for luxury apartment developments; managed multi-million-dollar budgets; led video concepting, media relations and multi-site website management; supported award submissions.

Digital Designer at SSB Group (Home Builder)

June 1, 2020 - October 3, 2025

Designed digital content, EDMs, ads and Wordpress site maintenance; implemented design automation and accessibility-focused templates; collaborated across marketing and product teams.

Graphic Designer and Marketing Manager at Lula and Sasha

April 1, 2019 - October 3, 2025

Redesigned Shopify website, managed product photography and branding; implemented launch campaigns and social content; established a scalable design system.

Graphic Designer & Marketing Coordinator at Concept Marketing

August 1, 2017 - October 3, 2025

Supported local brand campaigns, managed websites, social media content and design workflows; contributed to print and digital collateral.

Shift Manager at McDonald’s Australia

December 1, 2016 - October 3, 2025

Managed restaurant operations, team training, health compliance and emergency response; business operations and customer service experience.

Casual Freelance Graphic Designer, UI/UX, Branding, Marketing & Communications at Sarina Katie Creative

January 1, 2013 - Present

Providing end-to-end branding, website, content and campaign assets for diverse clients since 2013. Responsibilities include brand identity development, marketing collateral, Squarespace website builds, SEO/SEM, social templates, EDMs and analytics. Tools used: WordPress, Squarespace, Mailchimp, Google Analytics, Canva, Adobe Creative Cloud. Built strategic brand guides and scalable design systems for ongoing campaigns.

Senior Graphic Designer at TPG Telecom

May 1, 2025 - October 3, 2025

Designed and delivered national digital campaigns across TPG, iiNet and Vodafone, leading accessibility reform, brand refreshes and trauma-informed comms. Managed content calendars and cross-platform assets (OOH, digital, print, TV) and supported TVC substantiation for major campaigns.

Marketing & Operations Manager at Granex Trade Supplies & SDii Group

July 1, 2022 - October 3, 2025

Oversaw marketing strategy, operations and internal communications; improved workflows and reduced costs. Led digital advertising, website management (WordPress), SEO, and community sponsorships. Implemented Asana, policy writing and HR-related processes.

Marketing Executive at Blackburne Property Group

June 1, 2021 - October 3, 2025

Delivered end-to-end national and global campaigns for luxury apartment developments; managed $3m marketing budgets; led video concepting and editing, media relations, and multi-website management. Partnered on PR with AMP for major projects.

Graphic Designer & Marketing Coordinator at Concept Marketing

August 1, 2017 - October 3, 2025

Supported brand campaigns, managed WordPress sites, social and print collateral, and event materials. Developed brand guides, campaign templates and launch assets; coordinated client communications and design workflows.

Graphic Designer and Marketing Manager at Lula & Sasha

April 1, 2019 - October 3, 2025

Led website redesign and POS migration to Shopify; implemented automated marketing integrations, resulting in increased sales. Produced product photography, copy and social content; built a scalable brand system for multi-channel marketing.

Digital Designer at SSB Group (Home Builder)

June 1, 2020 - October 3, 2025

Designed brand assets, automated display ads, web assets and video content; maintained multiple Wordpress sites; developed SEO-friendly content and interactive forms.

Shift Manager at McDonald’s Australia

January 1, 2016 - October 3, 2025

Managed restaurant operations, team training, health compliance and emergency response procedures; supported shift leadership and customer service excellence.