Damian Aliberti

Rebranded Fondation Louis Vuitton into a future-forward digital ecosystem, scaling visual systems into a data-driven creative powerhouse across digital platforms, events, and social campaigns. Built and launched Young Pass (18–25, mobile-first), delivering 75K sign-ups/return visits and +17% youth engagement—turning Gen Z narrative into a $7M+ brand ecosystem integrating streaming, editorial, merch, and digital products. Integrated YouTube as a storytelling impact hub, producing the most-watched FLV cross-platform content (250K+ views), strengthening cultural relevance and revenue through strategic partnerships.

Adidas (World Cup jersey Campaign): Transformed a national identity into a global fan narrative, driving $424M+ through sales, content, and brand activations, and 37% dominance of social media conversation. MetLife/Inveox: Translated medical and diagnostic complexity into human-centered journeys, establishing UX clarity for 4.5M+ customers and building compliance-driven trust across regulated healthcare markets. ESL Pro Gamer Tournament: Designed brand governance and digital product ecosystems supporting 170K+ attendees, 232M+ viewers, and generating $14.4M through partnerships and diverse revenue streams.

Transformed Adidas World Cup jersey campaign into a global fan narrative, driving $424M+ through sales, content, and brand activations, and achieving 37% dominance of social media conversation. For MetLife/Inveox, translated medical and diagnostic complexity into human-centered journeys, establishing UX clarity for 4.5M+ customers and building compliance-driven trust across regulated healthcare markets. For ESL Pro Gamer Tournament, designed brand governance and digital product ecosystems supporting 170K+ attendees, 232M+ viewers, and generating $14.4M through partnerships and diverse revenue streams.