I build creative systems that give data a story and brands a voice people can trust. From concept to execution, my work blends strategy, design craft, and purpose into narratives that build trust across B2B and B2C markets. With 15+ years across fintech, SaaS, MedTech, Entertainment, and cultural brands, I specialize in translating technical frameworks, regulatory detail, and global-scale systems into narratives that drive adoption and growth.…

Damian Aliberti

I build creative systems that give data a story and brands a voice people can trust. From concept to execution, my work blends strategy, design craft, and purpose into narratives that build trust across B2B and B2C markets. With 15+ years across fintech, SaaS, MedTech, Entertainment, and cultural brands, I specialize in translating technical frameworks, regulatory detail, and global-scale systems into narratives that drive adoption and growth.…

Available to hire

I build creative systems that give data a story and brands a voice people can trust. From concept to execution, my work blends strategy, design craft, and purpose into narratives that build trust across B2B and B2C markets.

With 15+ years across fintech, SaaS, MedTech, Entertainment, and cultural brands, I specialize in translating technical frameworks, regulatory detail, and global-scale systems into narratives that drive adoption and growth.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Experience Design Principal at Fondation Louis Vuitton
January 1, 2025 - October 3, 2025
Rebranded Fondation Louis Vuitton into a future-forward digital ecosystem, scaling visual systems into a data-driven creative powerhouse across digital platforms, events, and social campaigns. Built and launched Young Pass (18–25, mobile-first), delivering 75K sign-ups/return visits and +17% youth engagement—turning Gen Z narrative into a $7M+ brand ecosystem integrating streaming, editorial, merch, and digital products. Integrated YouTube as a storytelling impact hub, producing the most-watched FLV cross-platform content (250K+ views), strengthening cultural relevance and revenue through strategic partnerships.
Creative & Design Consultant at Independent (Global Clients)
July 1, 2022 - October 3, 2025
Transformed Adidas World Cup jersey campaign into a global fan narrative, driving $424M+ through sales, content, and brand activations, and achieving 37% dominance of social media conversation. For MetLife/Inveox, translated medical and diagnostic complexity into human-centered journeys, establishing UX clarity for 4.5M+ customers and building compliance-driven trust across regulated healthcare markets. For ESL Pro Gamer Tournament, designed brand governance and digital product ecosystems supporting 170K+ attendees, 232M+ viewers, and generating $14.4M through partnerships and diverse revenue streams.
Senior Art Director at United Airlines (via Wunderman/VML)
November 1, 2019 - October 3, 2025
Transformed MileagePlus program into people-first storytelling, powering a $1.8B loyalty engine. Led a 12-person global creative team and agencies to deliver campaigns in 35 markets—aligning brand voice, copy, and creative for CRM, UX, and digital across every touchpoint. Built global QA standards, ADA/WCAG compliance, and agile content systems—improving accessibility and ensuring consistent execution across teams and partners. Unified executive and regional teams into a high-performance creative operation delivering B2B & B2C journeys.
Brand Design Lead at Ministry of Innovation, City of Buenos Aires
June 8, 2016 - July 31, 2019
Directed a citywide visual rebrand, positioning Buenos Aires as a leading LATAM startup hub—unifying identity across digital, print, OOH, and events to amplify DeFi trading, and financial freedom. Built brand governance and creative operations for high-volume campaigns—aligning cross-department teams and production houses to deliver content at scale. Designed cross-channel brand systems for digital platforms—ESG/IDB compliance, NSFR & VASPs guidelines. Directed campaigns and toolkits for 13,000+ young fintech entrepreneurs—building empowered communities that positioned Buenos Aires as a global hub for innovation and DeFi.
Creative Director & Co-Founder at Quadramma Studio
June 22, 2012 - May 30, 2016
Built and led a 7+ person creative team, directing brand storytelling, copy strategy, and brand systems across SaaS, E-commerce, and trade editorial. Designed and localized Starbucks Rewards in LATAM, transforming everyday interactions into digital journeys that drove +45% Q4 sales and +31% social engagement. Produced multilingual campaigns and digital activations for Viacom, Warner Bros., and Nike, supporting licensing, retail, and business partnerships across LATAM. Oversaw budgets, timelines, and vendor partnerships to scale creative production across multi-client campaigns.
Senior Art Director / Senior Copywriter at Turner, CNLA
August 17, 2000 - August 31, 2012
Built cross-market storytelling and brand identity across LATAM, the Caribbean, and U.S. Hispanic markets—fueling $7.8B+ in IP revenue and multiple partnerships. Earned 5 Promax BDA Gold Awards for brand storytelling & copy excellence.
Creative & Design Consultant at Independent (Freelance) | Krakow, Poland
July 1, 2022 - October 3, 2025
Adidas (World Cup jersey Campaign): Transformed a national identity into a global fan narrative, driving $424M+ through sales, content, and brand activations, and 37% dominance of social media conversation. MetLife/Inveox: Translated medical and diagnostic complexity into human-centered journeys, establishing UX clarity for 4.5M+ customers and building compliance-driven trust across regulated healthcare markets. ESL Pro Gamer Tournament: Designed brand governance and digital product ecosystems supporting 170K+ attendees, 232M+ viewers, and generating $14.4M through partnerships and diverse revenue streams.
Senior Art Director at United Airlines, via Wunderman/VML
November 1, 2019 - October 3, 2025
Transformed MileagePlus program into people-first storytelling, powering a $1.8B loyalty engine. Led a 12-person global creative team + agencies to deliver campaigns in 35 markets—aligning brand voice, copy, and creative for CRM, UX, and digital across every touchpoint. Built global QA standards, ADA/WCAG compliance, and agile content systems—improving accessibility and ensuring consistent execution across teams and partners. Unified executive and regional teams into a high-performance creative operation delivering B2B & B2C journeys—accelerating collaboration, content impact, and distribution workflows.
Brand Design Lead at Ministry of Innovation, City of Buenos Aires
July 1, 2017 - October 3, 2025
Directed a citywide visual rebrand, positioning Buenos Aires as a leading LATAM startup hub — unifying identity across digital, print, OOH, and events to amplify DeFi trading and financial freedom. Built brand governance and creative operations for a high-volume campaign portfolio — aligning cross-department teams and production houses to deliver content at scale. Designed cross-channel brand systems for digital platforms — coordinating departments and vendors to deliver ESG/IDB compliance, NSFR & VASPs guidelines. Directed campaigns and toolkits for 13,000+ young fintech entrepreneurs — building empowered communities that positioned Buenos Aires as a global hub for innovation and DeFi.
Creative Director & Co-Founder at Quadramma Studio
June 1, 2016 - October 3, 2025
Built and led a 7+ person creative team, directing brand storytelling, copy strategy, and brand systems across SaaS, E-commerce, and trade editorial. Designed and localized Starbucks Rewards in LATAM, transforming everyday interactions into digital journeys that drove +45% Q4 sales and +31% social engagement. Produced multilingual campaigns and digital activations for Viacom, Warner Bros., and Nike, supporting licensing, retail, and business partnerships across LATAM. Oversaw budgets, timelines, and vendor partnerships to scale creative production across multiclient campaigns.
Senior Art Director / Senior Copywriter at Turner, CNLA
January 1, 2012 - October 3, 2025
Built cross-market storytelling and brand identity across LATAM, the Caribbean, and U.S. Hispanic markets — fueling $7.8B+ in IP revenue and multiple partnerships. Directed in-house creative services, delivering voice, style, and brand image that shaped culture and entertainment across all quadrants, earning 5 Promax BDA Gold Awards for brand storytelling & copy excellence.

Education

Bachelors in Advertising at Universidad Nacional de Lomas de Zamora
January 11, 2030 - October 3, 2025
Art Direction Coursework at Escuela Superior de Creativos Publicitarios
January 11, 2030 - October 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Healthcare, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail, Government

Skills

Experience Level