I'm Anna Teterina, a Fashion Stylist and Visual Content Specialist with 5+ years in fashion, digital marketing, and visual storytelling. I partner with brands and influencers to craft end-to-end campaigns, lead creative direction, and deliver publish-ready content across fashion media. My work spans international campaigns (e.g., Danone x Carlos Alcaraz, Essentials by D, and Duna Socks), editorial shoots, and viral UGC that resonates on TikTok and Instagram.\n\nI thrive in cross-functional teams, blending a strategic mindset with a strong creative vision. I routinely test hooks on camera, map customer journeys, forecast trends, and build scalable content calendars that humanize brand voice and drive growth for retailers and media partners.…

Anna Teterina

I'm Anna Teterina, a Fashion Stylist and Visual Content Specialist with 5+ years in fashion, digital marketing, and visual storytelling. I partner with brands and influencers to craft end-to-end campaigns, lead creative direction, and deliver publish-ready content across fashion media. My work spans international campaigns (e.g., Danone x Carlos Alcaraz, Essentials by D, and Duna Socks), editorial shoots, and viral UGC that resonates on TikTok and Instagram.\n\nI thrive in cross-functional teams, blending a strategic mindset with a strong creative vision. I routinely test hooks on camera, map customer journeys, forecast trends, and build scalable content calendars that humanize brand voice and drive growth for retailers and media partners.…

Available to hire

I’m Anna Teterina, a Fashion Stylist and Visual Content Specialist with 5+ years in fashion, digital marketing, and visual storytelling. I partner with brands and influencers to craft end-to-end campaigns, lead creative direction, and deliver publish-ready content across fashion media. My work spans international campaigns (e.g., Danone x Carlos Alcaraz, Essentials by D, and Duna Socks), editorial shoots, and viral UGC that resonates on TikTok and Instagram.\n\nI thrive in cross-functional teams, blending a strategic mindset with a strong creative vision. I routinely test hooks on camera, map customer journeys, forecast trends, and build scalable content calendars that humanize brand voice and drive growth for retailers and media partners.

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Language

Spanish; Castilian
Advanced
English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Content Creator for Shopping Service at Buy in Spain S.L.U
May 1, 2025 - October 16, 2025
- Worked with 28 premium outlet brands including Karl Lagerfeld, Sandro, and Coach, managing monthly resales of 250+ items to clients from Slavic countries. - Enhanced content creation system to boost product visibility and drive sales; Instagram content reached up to 50K organic views. - Established strong relationships with 22+ store teams and negotiated partnerships — securing 5 new brands for the business and achieving exclusive 20% discounts at two of them.
SMM Specialist and Content Strategist at VIART, MG BEAUTY / Malaga, Barcelona
October 1, 2024 - Present
- Developed full-cycle SMM strategies for 3 fashion and beauty brands; implemented 2 of them and achieved up to 23% organic growth on Instagram in just 2 months. - Conducted market research, SWOT analysis, audience profiling, customer journey mapping, and competitor audits to inform content strategy. - Defined brand positioning, tone of voice, and visual identity for social media platforms. - Built strategic content plans with diverse content formats and clearly defined goals — leading to 20.4K organic reach on Instagram.
Fashion Stylist and Visual Content Specialist at Freelance
July 1, 2020 - Present
- Styled over 30 commercial and editorial photoshoots; 7 of them were featured in fashion magazines (L’Officiel, KaltBlut and others). - Worked on e-commerce and advertising projects for brands like Danone x Carlos Alcaraz, Feichtinger, Duna Socks, Essentials by D, and a music video for a rock band collaborated with photographers, makeup artists, models, agencies. - Produced fashion campaigns from concept to final execution, leading creative direction, team coordination, and publishing in fashion media. - Wrote and sent over 100 pitches to fashion brands, designers, and magazines. - Collaborated with 25+ designers and fashion labels from Ukraine, Spain, and beyond — including Patrizia Pepe Outlet. - Created viral TikTok content for fashion marketplace Shafa, reaching over 1M and 450K views.
Fashion Stylist and Visual Content Specialist at Self-employed
July 1, 2020 - Present
Directed fashion campaigns from concept to final execution; led creative direction and cross-functional teams; secured features in fashion media (7 magazines including L’Officiel, KaltBlut and others); authored 100+ pitches to brands and magazines; produced viral UGC for platforms like TikTok; on-camera storytelling to humanize brand voice.
Content Creator and Fashion Shopper at Self-employed
May 1, 2025 - October 19, 2025
Created fashion content and shopper experiences for Málaga/Barcelona-based projects; built store partnerships, secured exclusive discounts, and produced mobile-optimized content (up to 50K views).
SMM Specialist and Creative Strategist at Self-employed
October 1, 2024 - Present
Led creative strategy and content direction for fashion and beauty brands; achieved +23% organic IG growth in 2 months; conducted audience research, mapped customer journeys, defined content pillars, and oversaw production for Instagram, TikTok, Reels; boosted reach using narrative visuals; leveraged AI tools for content creation.

Education

Bachelor’s Degree in Architecture and Design at Lviv Polytechnic National University
September 1, 2017 - July 1, 2021
Bachelor’s Degree in Architecture and Design at Lviv Polytechnic National University
September 1, 2017 - July 1, 2021

Qualifications

Fashion Styling (Online Course)
January 1, 2020 - October 3, 2025
UI/UX Design (Online Course)
January 1, 2022 - October 3, 2025
Social Media Marketing Specialist (Online Course)
January 1, 2024 - October 3, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Software & Internet
    paper RoStudio SMM Strategy
    Spanish brand of bridal shoes. Was created in 2021 between Madrid and Barcelona by Maria and her friend Bea. Maria has been looking for the shoes for her wedding. We’ve developed full SMM Strategy which included: Analysis: market, competitors, target audience, existing social media. Positioning, USP. Visual brand communicating. Define Content Pillars Building Content Plan Influencer Marketing Community Management Brand Promotion…
    paper BeigBrown
    In the heart of Scandinavian minimalism lies BEIGE | BROWN, founded in 2020 in Estonia - a fashion retailer inspired by balance, quality, and individuality. Content Plan development, Content + Ads Creatives…
    paper MG Beauty
    MG Beauty is a modern beauty salon specializing in hair coloring, restoration, and care. Its core values are quality, professionalism, and a personalized approach to every client. My role involved full SMM management: SMM and content strategy Creating content categories Content calenders Content production Writing copy for posts and stories Building storytellings Scripting videos Adapted the visual communication style…
    paper VIART Beauty
    The official distributor page of the professional. Created by colorists for colorists, VIART stands out for its intelligent formulas, predictable results, and real hair restoration. Trusted across Europe, VIART is now building its community of passionate hair artists in Spain. Responsibilities: Worked on improving the existing brand strategy Developed content pillars Created and edited engaging visual content with AI Content production Structured and maintained a content calender Analyzed performance metric Managed brand’s social media presence. resume…