Available to hire
Hi, I’m Kelly Kassing, an innovative creative designer with over two decades of experience delivering impactful solutions across digital and print. I excel with the full Adobe Creative Suite and bring a strong mix of technical proficiency and creative intuition to every project. I translate complex ideas into clear, compelling visuals that engage audiences and tell brand stories. I work well solo or as part of a team, bringing focus, flexibility, and reliable follow-through to every assignment.
I’m fluent in Microsoft Office, Jira, and Maker, and I thrive on collaborating with clients and colleagues to produce modern, engaging marketing tools that reflect a brand’s voice and goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Graphic Designer at Speedway Motors
January 1, 2025 - October 3, 2025Designed visually effective art for a variety of collateral in print and digital formats; led the team in the management of page layout and design for the Street Rod, Muscle and T-Bucket catalogs; provided on-set support during editorial and commercial photoshoots; collaborated with racing merchants to design catalogs, ads and digital media that are modern, compelling and embody the Speedway brand; developed, designed and maintained high-resolution in-house projects and marketing tools.
Graphic Artist at Omaha World-Herald
January 1, 2011 - October 3, 2025Designed and created graphics for the local daily paper and special sections (Inspired Home, Wedding Essentials, Metro Guide, Big Red Auto Book, College World Series Wrap); developed and maintained advertising campaigns for clients; brainstormed innovative ideas with clients and co-workers to create unique, impactful advertising; created brand identity logos, print and distribute flyers and postcards; color corrected digital images; advised clients on advertising strategies to meet business goals.
Graphic Artist / Listing Representative at Woods Bros. Realty
January 1, 2002 - October 3, 2025Designed creative advertising pieces to assist agents in creating effective marketing campaigns for active properties; worked directly with current and past listings; maintained constant contact with realtors; updated listings active on the MLS; kept current records on lots/land; kept Woods Bros Realtors informed daily on market activity; entered new clients into the database; kept clients updated in accounting.
Graphic Artist at Swanson Russell Associates
January 1, 2001 - October 3, 2025Created advertising pieces (layouts, brochures, newsletters and direct marketing pieces) for various clients, such as Gateway, Rainbird, Magellan, Weatherby and Nebraska State Fair; color corrected all artwork for reproduction; edited and proofread client copy; worked with clients on how to best project their name and which advertising would best suit their needs; worked in a team environment where we met and developed new strategies for various clients.
Graphic Artist / Paginator at Lincoln Journal Star
January 1, 2000 - October 3, 2025Created, designed and output special products, such as Wheels For You, Lincoln Real Estate Guide, Stuff For You and Star Express; designed daily newspaper advertising; paginated the different classified sections; scanned artwork and pictures for future use; worked closely with clients on sending/correcting ads by email and color corrected photos for publication.
Graphic Artist at Norfolk Daily News
January 1, 2000 - October 3, 2025Designed and created daily and special section advertising; paginated daily classified pages; paste-up ads sent over email; assisted in proofreading and scanning various pictures and artwork.
Graphic Designer at Speedway Motors
January 1, 2025 - October 3, 2025Designed visually effective art for print and digital collateral; led page layout and design of the Street Rod, Muscle and T-Bucket catalogs; provided on-set support during editorial and commercial shoots; collaborated with racing merchants to design catalogs, ads and digital media reflecting the Speedway brand; developed and maintained high-resolution in-house marketing tools.
Graphic Artist at Omaha World-Herald
January 1, 2011 - October 3, 2025Created graphics for the daily newspaper and special sections (Inspired Home, Wedding Essentials, Metro Guide, Big Red Auto Book, College World Series Wrap); developed and maintained advertising campaigns; brainstormed with clients and teammates to produce impactful advertising; created brand identity logos and print collateral; performed color correction of digital images and advised clients on advertising strategies.
Graphic Artist / Listing Representative at Woods Bros. Realty
January 1, 2002 - October 3, 2025Designed advertising pieces for marketing active listings; worked with current/past listings and realtors; maintained MLS updates and client communications; updated records of lots/land; kept clients informed of market activity; entered new clients into the database.
Graphic Designer at Swanson Russell Associates
January 1, 2001 - October 3, 2025Created advertising pieces (layouts, brochures, newsletters, direct marketing) for multiple clients; color-corrected artwork; edited client copy; collaborated with clients to determine optimal advertising strategies.
Graphic Artist / Paginator at Lincoln Journal Star
January 1, 2000 - October 3, 2025Created and output special products; designed daily newspaper advertising; paginated classified sections; scanned and color-corrected artwork; liaised with clients to correct ads.
Graphic Artist at Norfolk Daily News
January 1, 2000 - October 3, 2025Designed daily and special-section advertising; paginated classifieds; pasted up ads; assisted with proofreading and scanning images.
Graphic Designer at Speedway Motors
January 1, 2011 - PresentDesigned visually effective art for a variety of collateral in print and digital formats; led the team in the management of page layout and design of the Street Rod, Muscle and T-Bucket catalogs; provided on-set support during editorial and commercial photoshoots; worked closely with the racing merchants to design visually effective catalogs, ads and digital media that are modern, compelling and embody the Speedway brand; developed, designed and maintained high resolution in-house projects and marketing tools.
Graphic Artist at Omaha World-Herald
January 1, 2011 - October 3, 2025Designed and created graphics for the local daily paper and special sections, including Inspired Home, Wedding Essentials, Metro Guide, Big Red Auto Book, and the College World Series Wrap; developed and maintained advertising campaigns for clients; brainstormed innovative ideas with clients and co-workers in order to create unique, impactful advertising; created brand identity logos, print and distribute flyers and postcards which requires having a great understanding of color correction of digital images; made recommendations to clients about which types and methods of advertising would best suit their needs and in turn developed strategies that would assist them in reaching their business needs.
Graphic Artist / Listing Representative at Woods Bros. Realty
January 1, 2002 - October 3, 2025Designed creative advertising pieces to assist agents in creating an effective marketing campaign for their active properties; worked directly with current and past listings on the market; kept in constant contact with realtors; made updates/ changes to listings active on the MLS system; kept current records on lots/land available in the surrounding areas; kept all Woods Bros. Realtors informed daily on activity in the real estate market; entered new clients into the database; kept all clients updated in accounting.
Graphic Designer at Swanson Russell Associates
January 1, 2001 - October 3, 2025Created and designed advertising pieces (i.e. layouts, brochures, newsletters and direct marketing pieces) for various clients, such as Gateway, Rainbird, Magellan, Weatherby and Nebraska State Fair; color corrected all artwork for reproduction; edited and proofread client copy; worked with clients on how to best project their name and which advertising would best suit their needs; worked in a team environment where we met and developed new strategies for various clients.
Graphic Artist / Paginator at Lincoln Journal Star
January 1, 2000 - October 3, 2025Created, designed and output special products, such as Wheels For You, Lincoln Real Estate Guide, Stuff For You and Star Express; designed on a daily basis advertising to run in the daily paper; paginated the different classified sections; scanned artwork and pictures for future use; worked closely with clients on sending/correcting ads by email and color corrected photos for various publication.
Graphic Artist at Norfolk Daily News
January 1, 2000 - October 3, 2025Designed and created daily and special section advertising; paginated daily classified pages; paste-up ads sent over email; assisted in proofreading and scanning various pictures and artwork.
Graphic Designer at Speedway Motors
January 1, 2025 - October 3, 2025Designed visual collateral for print and digital formats; led page layout and design of Street Rod, Muscle, and T-Bucket catalogs; provided on-set editorial and commercial photoshoot support; collaborated with racing merchants to create catalogs, ads, and digital media aligned with the Speedway brand; developed and maintained high-resolution in-house marketing tools.
Graphic Artist at Omaha World-Herald
January 1, 2011 - October 3, 2025Created graphics for the daily paper and special sections (Inspired Home, Wedding Essentials, Metro Guide, Big Red Auto Book, College World Series Wrap); developed and maintained advertising campaigns; brainstormed with clients and teammates to produce unique, impactful advertising; designed brand identity logos and print materials; advised clients on effective advertising strategies.
Graphic Artist / Listing Representative at Woods Bros. Realty
January 1, 2002 - October 3, 2025Created creative advertising pieces to support marketing campaigns for active properties; worked with current and past listings; maintained MLS listings and updates; tracked market activity; kept realtors informed and updated client databases.
Graphic Designer at Swanson Russell Associates
January 1, 2001 - October 3, 2025Created advertising pieces (layouts, brochures, newsletters, direct marketing) for clients including Gateway, Rainbird, Magellan, Weatherby, and Nebraska State Fair; color corrected artwork; edited and proofread client copy; collaborated with clients to best project their brand.
Graphic Artist / Paginator at Lincoln Journal Star
January 1, 2000 - October 3, 2025Created and output special products (Wheels For You, Lincoln Real Estate Guide, Stuff For You, Star Express); designed daily print advertising; paginated classifieds; scanned artwork and photos for future use; coordinated with clients on ad submissions.
Graphic Artist at Norfolk Daily News
January 1, 2000 - October 3, 2025Designed daily and special-section advertising; paginated classifieds; pasted-up ads; assisted with proofreading and scanning images.
Education
Bachelor of Journalism at University of Nebraska - Lincoln
January 1, 1995 - January 1, 1999Graphic Design at Dana College
January 1, 1994 - January 1, 1995Bachelor of Journalism at University of Nebraska - Lincoln
January 1, 1995 - January 1, 1999Graphic Design at Dana College
January 1, 1994 - January 1, 1995Bachelor of Journalism at University of Nebraska - Lincoln
January 1, 1995 - January 1, 1999Graphic Design at Dana College
January 1, 1994 - January 1, 1995Bachelor of Journalism at University of Nebraska - Lincoln
January 1, 1995 - January 1, 1999Graphic Design at Dana College
January 1, 1994 - January 1, 1995Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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