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I'm Shivangi Saxena, a marketing professional with 2+ years of experience driving lead growth for B2B and B2C campaigns, CRM optimization, and automation across fintech and edtech sectors. I specialize in multi-channel paid campaigns (LinkedIn, Meta, Google) and data-driven marketing strategies that deliver measurable ROI. I excel in campaign management, lead generation, market analysis, SEO/SEM, and competitive research, with hands-on experience in end-to-end execution, CRM operations, and crafting targeted communications that boost engagement and conversions.…I'm Shivangi Saxena, a marketing professional with 2+ years of experience driving lead growth for B2B and B2C campaigns, CRM optimization, and automation across fintech and edtech sectors. I specialize in multi-channel paid campaigns (LinkedIn, Meta, Google) and data-driven marketing strategies that deliver measurable ROI. I excel in campaign management, lead generation, market analysis, SEO/SEM, and competitive research, with hands-on experience in end-to-end execution, CRM operations, and crafting targeted communications that boost engagement and conversions.

Shivangi Saxena

Growth Marketer, Digital Marketer, Marketing Analyst, +2

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I'm Shivangi Saxena, a marketing professional with 2+ years of experience driving lead growth for B2B and B2C campaigns, CRM optimization, and automation across fintech and edtech sectors. I specialize in multi-channel paid campaigns (LinkedIn, Meta, Google) and data-driven marketing strategies that deliver measurable ROI. I excel in campaign management, lead generation, market analysis, SEO/SEM, and competitive research, with hands-on experience in end-to-end execution, CRM operations, and crafting targeted communications that boost engagement and conversions.…I'm Shivangi Saxena, a marketing professional with 2+ years of experience driving lead growth for B2B and B2C campaigns, CRM optimization, and automation across fintech and edtech sectors. I specialize in multi-channel paid campaigns (LinkedIn, Meta, Google) and data-driven marketing strategies that deliver measurable ROI. I excel in campaign management, lead generation, market analysis, SEO/SEM, and competitive research, with hands-on experience in end-to-end execution, CRM operations, and crafting targeted communications that boost engagement and conversions.

Available to hire

I’m Shivangi Saxena, a marketing professional with 2+ years of experience driving lead growth for B2B and B2C campaigns, CRM optimization, and automation across fintech and edtech sectors. I specialize in multi-channel paid campaigns (LinkedIn, Meta, Google) and data-driven marketing strategies that deliver measurable ROI.

I excel in campaign management, lead generation, market analysis, SEO/SEM, and competitive research, with hands-on experience in end-to-end execution, CRM operations, and crafting targeted communications that boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Hindi

Fluent

Work Experience

Campaign Manager, Apprenticeship at Worldline

September 30, 2025 - October 3, 2025

Owned end-to-end execution of multi-channel paid campaigns (LinkedIn, Google) across US, EMEA, and APAC with a six-figure budget; optimized full-funnel performance to improve ROI by 7%, lead generation by 19%, and reach by 26%; managed Salesforce CRM and email marketing for Enterprise clients; automated event and webinar email flows increasing MQL quality and webinar attendance by 30%; led creative conceptualization for paid ads in collaboration with the design team to enhance user acquisition and market relevance.

Marketing Associate at ScaleX Media Private Limited

August 31, 2023 - October 3, 2025

Owned go-to-market for B2C edtech clients, from messaging to campaign execution and performance analysis across Meta and Google; increased user acquisition by 32%; conducted market research to identify target groups and launched unified campaigns across Ecommerce, Education and FinTech, boosting engagement by 30% and lead generation by 26%; provided data-driven performance insights using Power BI, helping clients reallocate 20% of budget to higher-performing channels and increase ROI by 13%; created data-driven content strategies that boosted engagement and webinar attendance by 20%.

External Consultant at ESSITY

January 1, 2024 - Present

Devised a comprehensive marketing strategy for launching Lotus Moltonel Tissue in France, focusing on customer insights and brand positioning; developed the 'Unwind with Moltonel' campaign, increasing consumer engagement on Instagram by 39% in 2 months; contributed to digital marketing and SEO strategies, boosting online visibility and engagement across Instagram & TikTok by 26%.

External Consultant at reCup GmbH

January 1, 2024 - Present

Conducted market analysis to identify key demographics in France for reCup and reBowl; developed detailed personas and tailored marketing strategies to drive consumer and business adoption; implemented a digital communication strategy using social media and influencer collaborations to elevate brand presence; proposed a 250,000 EUR budget across app development, social media ads, and influencer marketing to enhance digital presence.

Campaign Manager, Apprentice Ship at Worldline

September 30, 2025 - October 3, 2025

Owned end-to-end execution of multi-channel paid campaigns (LinkedIn and Google) across US, EMEA and APAC; strategically allocated a six-figure budget, increasing ROI by 7%. Optimized paid media performance via full-funnel analysis, improving CTR, CPV, CPC and CPL, boosting lead generation by 19% and reach by 26%. Managed Salesforce CRM operations and email marketing for Enterprise clients, increasing lead generation by 11% and marketing-influenced opportunities by 5%. Automated event and webinar emails with custom triggers, improving MQL quality and webinar attendance by 30%. Collaborated with design on ad creative to enhance user acquisition and market relevance.

Marketing Associate at ScaleX Media Private Limited

August 31, 2023 - October 3, 2025

Led go-to-market for B2C edtech clients from messaging to campaign execution and performance analysis across Meta and Google; increased user acquisition by 32%. Conducted market research to identify target groups and launched unified campaigns for Ecommerce, Education and FinTech, boosting engagement by 30% and lead generation by 26%. Provided data-driven performance insights via Power BI to reallocate 20% of budget to higher-performing channels, increasing ROI by 13%. Created data-driven content strategies for EdTech and ecommerce clients, boosting engagement and webinar attendance by 20%.

External Consultant at ESSITY

December 31, 2024 - October 3, 2025

Devised a comprehensive marketing strategy for launching Lotus Moltonel Tissue in France, focusing on customer insights and brand positioning. Developed the 'Unwind with Moltonel' campaign, increasing consumer engagement on Instagram by 39% in 2 months. Contributed to digital marketing and SEO strategies, boosting online visibility and engagement across Instagram & TikTok by 26%.

External Consultant at reCup GmbH

December 31, 2024 - October 3, 2025

Conducted market analysis to identify key demographics in France for reCup and reBowl; developed detailed personas and tailored marketing strategies to drive consumer and business adoption. Implemented a digital communication strategy using social media and influencer collaborations to enhance brand visibility and engagement. Proposed a 250,000 Euros budget across app development, social media ads and influencer marketing.

Campaign Manager (Apprenticeship) at Worldline

September 30, 2025 - October 3, 2025

Owned end-to-end execution of multi-channel paid campaigns (LinkedIn and Google) across the US, EMEA and APAC, strategically managing a six-figure budget and delivering ROI growth of 7%. Optimized full-funnel performance across CTR, CPV, CPC, and CPL, driving 19% more leads and 26% greater reach. Managed Salesforce CRM and email marketing for Enterprise clients, boosting lead generation by 11% and marketing-influenced opportunities by 5%. Automated event and webinar email workflows with triggers, improving MQL quality and webinar attendance by 30%. Led creative conceptualization for paid ads in collaboration with design team to enhance user acquisition and market relevance.

Marketing Associate at ScaleX Media Private Limited

August 31, 2023 - October 3, 2025

Owned the go-to-market plan for B2C EdTech clients, from messaging to campaign execution and performance analysis across Meta and Google, increasing user acquisition by 32%. Conducted market research to identify target groups and launched unified campaigns on Meta and LinkedIn for Ecommerce, Education and FinTech, boosting engagement by 30% and lead generation by 26%. Provided data-driven performance and demographic insights using Power BI, helping clients reallocate 20% of budget to higher-performing channels and increasing ROI by 13%. Created data-driven content strategies for EdTech and e-commerce clients, boosting engagement and webinar attendance by 20%.

External Consultant at ESSITY

January 1, 2024 - Present

Devised a comprehensive marketing strategy for launching Lotus Moltonel Tissue in France, focusing on customer insights and brand positioning. Developed the 'Unwind with Moltonel' campaign, increasing consumer engagement on Instagram by 39% in 2 months. Contributed to digital marketing & SEO strategies, boosting online visibility and engagement across Instagram & TikTok by 26%.

External Consultant at reCup GmbH

January 1, 2024 - Present

Conducted market analysis to identify key demographics in France for reCup and reBowl, developed detailed personas and tailored marketing strategies to drive consumer and business adoption in the French market. Implemented a digital communication strategy using social media and influencer collaborations to achieve substantial online engagement and increased brand visibility. Proposed a 250,000 Euro budget across app development, social media ads and influencer marketing to enhance digital presence.