Available to hire
Hi, I’m Panagiotis Matthaiou, a Digital Marketing Specialist and Content Creator based in Athens. I help businesses build their online presence through tailored digital campaigns, engaging content, and optimized websites. My work spans social media management, SEO, video/photo production, and WordPress development.
My company, PMAT Creative, partners with clients to craft strategies, create compelling content, and measure performance with analytics to drive growth. I enjoy turning ideas into online experiences that resonate with audiences and deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Advanced
Work Experience
Social Media Manager at Hellenic Shipping News
January 1, 2023 - PresentPlanning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) using professional equipment and post-production editing. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end social media management. WordPress content editor. Data entry and publishing of news articles and multimedia on WordPress CMS. Ensured SEO-friendly formatting and timely daily updates.
Digital Marketing Manager at Saxo Bar
April 1, 2021 - PresentFull management of business online presence. Planning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) with post-production editing. Website design and development with SEO optimization, adapted to modern search trends and AI-driven insights. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end digital marketing services, acting as a full-service agency.
Digital Marketing Manager at Aspras Terra
January 1, 2021 - PresentFull management of business online presence. Planning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) using professional equipment and post-production editing. Website design and development with SEO optimization, adapted to modern search trends and AI-driven insights. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end digital marketing services, acting as a full-service agency.
Digital Marketing Specialist at Omicron (band)
May 1, 2022 - October 3, 2025Managed social media presence on Facebook & Instagram, growing brand visibility and audience engagement. Created engaging multimedia content (posts, stories, videos, graphics) tailored to the band’s image and target audience. Planned and executed advertising campaigns (PPC, brand awareness, lead generation, video views) on Facebook & Instagram. Managed YouTube advertising campaigns (Google Ads) to expand reach and promote music content.
Social Media Manager at Hellenic Shipping News
January 1, 2023 - PresentPlanning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) using professional equipment and post-production editing. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end social media management. WordPress Content Editor. Data entry and publishing of news articles and multimedia on WordPress CMS. Ensured SEO-friendly formatting and timely daily updates.
Digital Marketing Manager at Saxo Bar
April 1, 2021 - PresentFull management of business online presence. Planning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) using professional equipment and post-production editing. Website design and development with SEO optimization, adapted to modern search trends and AI-driven insights. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end digital marketing services, acting as a full-service agency.
Digital Marketing Manager at Aspras Terra
January 1, 2021 - PresentFull management of business online presence. Planning and execution of social media strategy (Facebook, Instagram, TikTok, etc.). Content creation (photography, video) using professional equipment and post-production editing. Website design and development with SEO optimization, adapted to modern search trends and AI-driven insights. Management of sponsored campaigns (Meta Ads). Monitoring analytics and optimizing performance. Providing end-to-end digital marketing services, acting as a full-service agency.
Digital Marketing Specialist at Omicron (band)
May 1, 2022 - October 3, 2025Managed social media presence on Facebook & Instagram, growing brand visibility and audience engagement. Created engaging multimedia content (posts, stories, videos, graphics) tailored to the band’s image and target audience. Planned and executed advertising campaigns (PPC, brand awareness, lead generation, video views) on Facebook & Instagram. Managed YouTube advertising campaigns (Google Ads) to expand reach and promote music content.
Social Media Manager at Hellenic Shipping News
January 1, 2023 - PresentPlanned and executed social media strategy across Facebook, Instagram, TikTok; created photography and video content with professional editing; managed sponsored campaigns (Meta Ads); monitored analytics and optimized performance; WordPress content editing and publishing; ensured SEO-friendly formatting and daily news updates.
Digital Marketing Manager at Saxo Bar
April 1, 2021 - PresentFull management of online presence; planned and executed social media strategy; content creation; website design and development with SEO optimization; managed sponsored campaigns (Meta Ads); analytics and performance optimization; provided end-to-end digital marketing services.
Digital Marketing Manager at Aspras Terra
January 1, 2021 - PresentFull management of online presence; social media strategy planning and execution; content creation; website design/development with SEO optimization and AI-driven insights; Meta Ads campaigns; analytics and optimization; end-to-end digital marketing services.
Digital Marketing Specialist at Omicron (band)
May 1, 2022 - October 3, 2025Managed social media presence; created multimedia content; planned and executed advertising campaigns (PPC, brand awareness, lead generation, video views) on Facebook & Instagram; managed YouTube advertising campaigns (Google Ads) to expand reach.
Freelance / Selected Projects at Giovanta Villa
January 1, 2025 - PresentWebsite development, SEO, social media setup, photography, videography (Chania, 2025).
Freelance / Selected Projects at Iliadis Physio
January 1, 2024 - PresentWebsite design, SEO implementation, content structuring (Athens, 2024).
Freelance / Selected Projects at New York Burgers
January 1, 2021 - PresentPhoto/video content creation, social media growth (Ierapetra, 2021).
Freelance / Selected Projects at Crete for Life
January 1, 2021 - PresentPhotography & videography for pediatric clinic project (Ierapetra, 2021).
Freelance / Selected Projects at Folklore Museum
January 1, 2021 - PresentCultural heritage photo/video content (Ierapetra, 2021).
Freelance / Selected Projects at D&G Physioteam
January 1, 2021 - PresentMultimedia content to highlight services (Ierapetra, 2021).
Freelance / Selected Projects at Senso Clothes
January 1, 2020 - PresentPhotoshoot and social media campaign for winter collection (Ierapetra, 2020).
Education
BA in Primary Education at Aristotle University of Thessaloniki, Central Macedonia
September 1, 2015 - November 1, 2021BA in Primary Education at Aristotle University of Thessaloniki
September 1, 2015 - November 1, 2021BA in Primary Education at Aristotle University of Thessaloniki
September 1, 2015 - November 1, 2021Qualifications
Certificate in Digital Marketing
June 1, 2019 - August 31, 2019Certificate in Digital Marketing
June 1, 2019 - August 1, 2019Certificate in Digital Marketing
June 1, 2019 - August 1, 2019Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Transportation & Logistics, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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