I am a results-driven marketing leader who thrives on turning data into action. I design multi-channel campaigns that boost engagement and revenue, apply rigorous testing and optimization, and translate audience insights into measurable growth. I excel at coordinating cross-functional teams, managing multiple projects, and delivering campaigns with speed and impact. From live events with the Calgary Stampede to community-focused programs, I build lasting brands and communities. I’m passionate about storytelling, creative strategy, and leveraging SEO, email, social, and web analytics to drive awareness, loyalty, and results.…

Nathalie Berard

I am a results-driven marketing leader who thrives on turning data into action. I design multi-channel campaigns that boost engagement and revenue, apply rigorous testing and optimization, and translate audience insights into measurable growth. I excel at coordinating cross-functional teams, managing multiple projects, and delivering campaigns with speed and impact. From live events with the Calgary Stampede to community-focused programs, I build lasting brands and communities. I’m passionate about storytelling, creative strategy, and leveraging SEO, email, social, and web analytics to drive awareness, loyalty, and results.…

Available to hire

I am a results-driven marketing leader who thrives on turning data into action. I design multi-channel campaigns that boost engagement and revenue, apply rigorous testing and optimization, and translate audience insights into measurable growth. I excel at coordinating cross-functional teams, managing multiple projects, and delivering campaigns with speed and impact.

From live events with the Calgary Stampede to community-focused programs, I build lasting brands and communities. I’m passionate about storytelling, creative strategy, and leveraging SEO, email, social, and web analytics to drive awareness, loyalty, and results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Developed and executed the Ticketing strategic plan, driving record-breaking sales and achieving 99% seat capacity for the Rodeo and Evening Show during the 2025 Stampede. Led data-driven media planning and optimization with agency partners, increasing Sam Centre site traffic 6.4% through SEO improvements, audience segmentation, and targeted campaigns. Designed multi-channel campaigns (email, social, web) using A/B testing and performance metrics to boost engagement and conversions. Directed creative strategy for high-profile projects (Sam Centre exhibit 'Branded', 2025 Stampede Parade Float, 2025 Calgary Corporate Challenge shirts). Expanded marketing channels to 200,000 followers via targeted community engagement and retention strategies. Led marketing strategy for the Ticketing team and revenue initiatives for Indigenous/YOUTH/Employee Programs and Calgary Stampede Foundation; supervised contracted hires; led the 2025 Sam Centre strategic and tactical marketing plan with lifecycle c
Marketing Coordinator at Calgary Stampede
December 31, 2024 - October 3, 2025
Wrote and edited content for digital platforms (web, social, newsletters) to raise awareness of Stampede programming and events. Owned digital content strategy for key program areas, updating and optimizing website pages to drive engagement and discoverability. Led the launch and adoption of the Calgary Stampede app by testing features, preparing content, and guiding user onboarding for a seamless experience.
Executive Director at Calgary Girls Choir Society
January 1, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting. Secured grants and managed fundraising initiatives, increasing financial sustainability. Produced and promoted three large-scale concerts, surpassing ticket sale and fundraising goals. Led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
January 1, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education. Oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
January 1, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors. Collected and analyzed program data to optimize engagement and adapt marketing strategies.
Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Developed and executed the Ticketing strategic plan, driving record-breaking sales and achieving 99% seat capacity for the Rodeo and Evening Show during the 2025 Stampede. Led data-driven media planning and campaign optimization with agency partners, contributing to increased site traffic through SEO improvements, targeted awareness campaigns, and audience segmentation. Designed, launched, and optimized campaigns across email, social, and web with A/B testing and performance metrics to boost engagement and conversions. Guided design and creative strategy for major projects and launches, including the Sam Centre exhibit, parade float, and corporate team apparel. Executed announcements and launches with personalized cross-channel messaging. Grew marketing channels to 200,000 followers ahead of the 2025 festival through community engagement and retention strategies. Led lifecycle-oriented marketing for internal clients and supervised contracted marketing hires. Leading the 2025 Sam Centre
Marketing Coordinator at Calgary Stampede
December 1, 2024 - October 3, 2025
Wrote and edited content for digital platforms to raise awareness of Calgary Stampede programming across business, tourism, sporting, and hospitality events. Owned digital content strategy for key program areas, updating and optimizing website pages to drive engagement. Led the launch and onboarding of the Calgary Stampede app, testing features and preparing content for a seamless user experience.
Executive Director at Calgary Girls Choir Society
January 1, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting. Secured grants and managed fundraising initiatives, increasing financial sustainability. Produced and promoted three large-scale concerts, surpassing ticket sale and fundraising goals. Led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
January 1, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education. Oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
January 1, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors. Collected and analyzed program data to optimize engagement and adapt marketing strategies.
Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Led development and execution of the Ticketing strategic plan for the Calgary Stampede, achieving record sales and maintaining 99% seat capacity for the Rodeo and Evening Show during the 2025 season. Directed data-driven media planning and campaign optimization with agency partners, boosting site traffic through SEO, targeted awareness campaigns, and audience segmentation. Designed, launched, and optimized campaigns across email, social, and web with A/B testing and performance metrics to improve engagement and conversions. Directed design and creative strategy for high-profile projects, including the Sam Centre exhibit Branded, the 2025 Stampede Parade Float, and the 2025 Calgary Corporate Challenge team apparel. Managed major announcements and launches with personalized cross-channel messaging. Grew marketing channels to 200,000 followers ahead of the 2025 festival. Led marketing strategy for the Ticketing team, driving revenue initiatives for Indigenous Programs, Youth Programs, Emp
Marketing Coordinator at Calgary Stampede
December 1, 2024 - October 3, 2025
Wrote and edited content for digital platforms (web, social, newsletters) to raise awareness of Calgary Stampede programming across business, tourism, sporting, and hospitality events. Owned digital content strategy for key program areas, updating and optimizing website pages to drive engagement and improve discoverability. Led the launch and adoption of the Calgary Stampede app, testing features and driving user onboarding for a seamless experience.
Executive Director at Calgary Girls Choir Society
January 1, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting. Secured grants and managed fundraising initiatives, increasing financial sustainability. Produced and promoted three large-scale concerts, surpassing ticket sale and fundraising goals. Led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
January 1, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education. Oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
January 1, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors. Collected and analyzed program data to optimize engagement and adapt marketing strategies.
Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Developed and executed the Ticketing strategic plan, driving record-breaking sales and achieving 99% seat capacity for the Rodeo and Evening Show during the 2025 Stampede. Led data-driven media planning and campaign optimization with agency partners, resulting in a 6.4% increase in Sam Centre site traffic through SEO improvements, targeted awareness campaigns, and audience segmentation. Designed, launched, and optimized cross-channel campaigns (email, social, web) using A/B testing, cohort analysis, and performance metrics to increase engagement and conversions. Directed design and creative strategy for high-profile projects, including the Sam Centre exhibit “Branded,” the 2025 Stampede Parade Float, and 2025 Calgary Corporate Challenge team t-shirts. Executed major announcements and launches (New Midway Foods campaign, Grandstand Show reveal, Youth Poster Competition) using cross-channel insights to personalize messaging for different audience segments. Expanded Calgary Stampede m
Marketing Coordinator at Calgary Stampede
December 1, 2024 - October 3, 2025
Wrote and edited content for digital platforms (web, social, newsletters) to raise awareness of Calgary Stampede programming across business, tourism, sporting, and hospitality events that welcome over 4 million annual guests. Owned digital content strategy, updating and optimizing website pages to drive engagement and improve discoverability. Led the launch and adoption of the Calgary Stampede app by testing features, preparing content, and driving user onboarding for a seamless experience.
Executive Director at Calgary Girls Choir Society
December 31, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting. Secured grants and managed fundraising initiatives, increasing financial sustainability. Produced and promoted three large-scale concerts, surpassing ticket sale and fundraising goals. Led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
December 31, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education. Oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
December 31, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors. Collected and analyzed program data to optimize engagement and adapt marketing strategies.
Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Developed and executed the Ticketing strategic plan, driving record-breaking sales and achieving 99% seat capacity for the Rodeo and Evening Show during the 2025 Stampede. Led data-driven media planning and campaign optimization with agency partners, resulting in a 6.4% increase in Sam Centre site traffic through SEO improvements, targeted awareness campaigns, and audience segmentation. Designed, launched, and optimized campaigns across multiple channels, including email, social, and web, leveraging A/B testing, cohort analysis, and performance metrics to increase engagement and conversions. Spearheaded design and creative strategy for high-profile projects, including the Sam Centre exhibit Branded, 2025 Stampede Parade Float, and 2025 Calgary Corporate Challenge team t-shirts. Executed major announcements and launches, including the New Midway Foods campaign, Grandstand Show reveal, and Youth Poster Competition, using cross-channel insights to personalize messaging for different audie
Marketing Coordinator at Calgary Stampede
December 1, 2024 - October 3, 2025
Wrote and edited content for digital platforms (web, social, newsletters) to raise awareness of Calgary Stampede programming across business, tourism, sporting, and hospitality events that welcome over 4 million annual guests. Owned digital content strategy for key program areas, updating and optimizing website pages to drive engagement and improve discoverability. Led the launch and onboarding of the Calgary Stampede app by testing features, preparing content, and guiding user onboarding for a seamless experience.
Executive Director at Calgary Girls Choir Society
December 31, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting. Secured grants and managed fundraising initiatives, increasing financial sustainability. Produced and promoted three large-scale concerts, surpassing ticket sale and fundraising goals. Led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
December 31, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education. Oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
December 31, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors. Collected and analyzed program data to optimize engagement and adapt marketing strategies.
Marketing Specialist at Calgary Stampede
January 1, 2024 - Present
Developed and executed the Ticketing strategic plan, achieving record-breaking sales and 99% seat capacity for the Rodeo and Evening Show in the 2025 Stampede; led data-driven media planning and campaign optimization with agency partners; increased Sam Centre site traffic by 6.4% through SEO improvements, targeted awareness campaigns, and audience segmentation; designed, launched, and optimized campaigns across email, social, and web; steered creative strategy for high-profile projects; executed major announcements and launches; grew marketing channels to 200,000 followers; led lifecycle and revenue initiatives for multiple internal clients; supervised contracted marketing hires.
Marketing Coordinator at Calgary Stampede
December 1, 2024 - October 3, 2025
Wrote and edited content for digital platforms; owned digital content strategy for key program areas; led the launch and adoption of the Calgary Stampede app, testing features, preparing content, and driving user onboarding for a seamless experience.
Executive Director at Calgary Girls Choir Society
January 1, 2023 - October 3, 2025
Directed all aspects of operations including strategy, financial planning, donor relations, and board reporting; secured grants and managed fundraising initiatives; produced and promoted three large-scale concerts; led marketing and social campaigns to expand community awareness and engagement.
Events Director & Business Manager at Havana Cuban Dance Studio
January 1, 2022 - October 3, 2025
Expanded community programming by launching a successful children’s dance program in partnership with the Calgary Board of Education; oversaw event planning, artist hiring, invoicing, and communications, ensuring seamless event execution.
Program Coordinator at LINKages Society of Alberta
January 1, 2022 - October 3, 2025
Coordinated intergenerational programs linking high-risk youth with isolated seniors; collected and analyzed program data to optimize engagement and adapt marketing strategies.

Education

Bachelor of Arts in Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016
Bachelor of Arts, Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016
Bachelor of Arts, Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016
Bachelor of Arts, Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016
Bachelor of Arts, Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016
Bachelor of Arts, Psychology at University of Western Ontario
January 1, 2012 - January 1, 2016

Qualifications

Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025
Google Analytics
January 11, 2030 - October 3, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 3, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Travel & Hospitality

Skills

Experience Level