Available to hire
Hi, I’m Kelly Wong, an innovative Creative Director with over 18 years of experience in advertising and luxury branding for international and local clients. I excel at leading teams, developing high-impact campaigns, and crafting visually compelling narratives that elevate brand identity. I enjoy facilitating brainstorming sessions with stakeholders and managing multiple projects from conception to completion.
Preferred working base: Singapore (remote from AU). I’m open to remote work from Australia and enjoy collaborating with diverse teams to push creative boundaries and deliver strategic, beautifully executed work.
Experience Level
Work Experience
Founder & Creative Director at Trifecta Creative Studio
January 1, 2016 - PresentEstablished and led Trifecta Creative Studio, driving creative direction and brand strategy for luxury hospitality and international clients. Responsible for concept development, art direction, and end-to-end project management. Oversaw digital and print advertising campaigns, brand identity design, and narrative storytelling across multiple channels. Collaborated with stakeholders to brainstorm, pitch, and refine campaigns, ensuring brand consistency and high-impact results. Managed teams and timelines, delivering creative solutions on schedule and within budget. Proficient in Adobe Creative Suite and MS Office on Mac, with strong focus on time management and deadline execution.
F&B Studio Designer at Crown Resorts
January 1, 2016 - PresentConceptualised and executed creative strategies, ensuring brand consistency across digital, print, and social media. Managed multiple projects from conception to completion, ensuring timely delivery and stakeholder alignment. Understanding of luxury hospitality marketing trends.
Freelance Graphic Designer at Crush Design Studio
December 31, 2015 - October 4, 2025Managed cross-functional teams, including designers, copywriters, and marketing strategists, to execute large-scale creative projects. Developed storyboards and moodboards for luxury campaigns, ensuring compelling visual narratives. Managed multiple projects from conception to completion, ensuring timely delivery and stakeholder alignment. Branding and identity design for premium clients. Strong knowledge of print production, color management, and digital advertising. Preparing working files for digital, print, and production.
Senior Graphic Designer at Crown Resorts
December 31, 2013 - October 4, 2025Led a brand refresh for a luxury hospitality group, ensuring seamless integration across digital, print, and experiential marketing. Art direction for high-end marketing campaigns. Storyboarding for video and photography projects. Branding and identity design for premium experiences. Ensuring brand consistency across all creative assets. Adhering to brand guidelines from different business units. Creating compelling visual narratives that elevate brand identity. Ability to receive and implement constructive feedback. Participation and communicating effectively in ongoing consultation meetings to present work, identify goals and develop design solutions.
Education
Bachelor of Arts at Curtin University
January 11, 2030 - January 1, 2006Advanced Diploma in Graphic Design at Central TAFE Perth
January 11, 2030 - January 1, 2005High School at Rossmoyne Senior High School
January 11, 2030 - January 1, 2001Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services
Experience Level
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