Available to hire
Hi, I’m Heba Kassem — a Graphic Designer and UI/UX Designer based in Dubai with 5 years of experience in social media design and branding. I craft impact visuals that strengthen brand identity and captivate audiences, while growing my expertise in user-focused design.
I enjoy collaborating with cross-functional teams, optimizing design workflows, and delivering on-brand visuals on time. My passion for UX is reflected in crafting cohesive experiences and accessible interfaces that drive engagement and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Graphic Designer at Upappearance LLC
November 1, 2024 - October 8, 2025Redesigned and delivered brand-aligned graphics and digital assets, improving brand identities and contributing to measurable increases in customer retention and lower bounce rates. Directed the full design lifecycle for digital campaigns, ensuring cross-platform brand consistency and faster delivery timelines. Collaborated with cross-functional teams and optimized workflows using Miro and ClickUp, reducing project turnaround time by 15%.
Senior Graphic Designer at Upappearance LLC
November 1, 2024 - October 4, 2025Redesigned and delivered brand-aligned graphics and digital assets, improving brand identities and contributing to measurable increases in customer retention and lower bounce rates. Directed the full design lifecycle for digital campaigns, ensuring cross-platform brand consistency and faster delivery timelines. Collaborated with cross-functional teams and optimized workflows using Miro and ClickUp, reducing project turnaround time by 15%.
Senior Graphic Designer at Upappearance LLC
November 1, 2024 - October 4, 2025Redesigned and delivered brand-aligned graphics and digital assets, improving brand identities and contributing to measurable increases in customer retention and lower bounce rates. Directed the full design lifecycle for digital campaigns, ensuring cross-platform brand consistency and faster delivery timelines. Collaborated with cross-functional teams and optimized workflows using Miro and ClickUp, reducing project turnaround time by 15%.
Content Writer, Graphic Designer, UI/UX Designer at Bar Aman Initiative for Women's Rights
May 1, 2024 - PresentDesigned and published social media visuals that boosted audience engagement by 18%, supporting cohesive storytelling for advocacy campaigns. Contributed to content writing and research, ensuring accurate and compelling communication of the organization’s mission. Collaborated with the website team to map user journeys and restructure content, applying UI/UX best practices to improve navigation and accessibility.
Content Writer, Graphic Designer, UI/UX Designer (Volunteer) at Bar Aman Initiative for Women's Rights
May 1, 2024 - PresentDesigned and published social media visuals that boosted audience engagement by 18%, supporting cohesive storytelling for advocacy campaigns. Contributed to content writing and research, ensuring accurate and compelling communication of the organization’s mission. Collaborated with the website team to map user journeys and restructure content, applying UI/UX best practices to improve navigation and accessibility.
Graphic Designer at Abstract Agency
January 1, 2022 - October 8, 2025Designed high-impact visuals and branding materials that contributed to a 44% growth in website traffic and page views. Executed cross-platform projects including social media campaigns, brand identity packages, print designs, and video editing, strengthening overall brand visibility. Partnered with senior designers, content creators, and developers to ensure cohesive, user-focused campaigns aligned with client goals.
Graphic Designer at Abstract Agency
January 1, 2022 - October 4, 2025Designed and delivered high-impact visuals and branding materials that contributed to 44% growth in website traffic and page views. Executed cross-platform projects including social media campaigns, brand identity packages, print designs, and video editing, strengthening overall brand visibility. Partnered with senior designers, content creators, and developers to ensure cohesive, user-focused campaigns aligned with client goals.
Graphic Designer at Abstract Agency
January 1, 2022 - October 4, 2025Designed and delivered high-impact visuals and branding materials that contributed to a 44% growth in website traffic and page views. Executed cross-platform projects including social media campaigns, brand identity packages, print designs, and video editing, strengthening overall brand visibility. Partnered with senior designers, content creators, and developers to ensure cohesive, user-focused campaigns aligned with client goals.
Freelance Graphic Designer at Huldra Store
March 1, 2020 - October 8, 2025Designed over 30 unique T-shirt designs, leveraging expertise in Adobe Photoshop and Illustrator to create original artwork that increased brand visibility on social media by 20%. Collaborated directly with the client to translate business goals into creative concepts and designs that aligned with brand identity and increased customer engagement. Supported the marketing team by providing ready-to-print and digital assets, ensuring consistency across online and offline channels.
Freelance Graphic Designer at Huldra Store
March 1, 2020 - October 4, 2025Designed over 30 unique T-shirt designs, leveraging expertise in Adobe Photoshop and Illustrator to create original artwork that increased brand visibility on social media by 20%. Collaborated directly with the client to translate business goals into creative concepts and designs that aligned with brand identity and increased customer engagement. Supported the marketing team by providing ready-to-print and digital assets, ensuring consistency across online and offline channels.
Freelance Graphic Designer at Huldra Store
March 1, 2020 - October 4, 2025Designed over 30 unique T-shirt Designs, leveraging expertise in Adobe Photoshop and Illustrator to create original artwork that increased brand visibility on social media by 20%. Collaborated directly with the client to translate business goals into creative concepts and designs that aligned with brand identity and increased customer engagement. Supported the marketing team by providing ready-to-print and digital assets, ensuring consistency across online and offline channels.
Junior Graphic Designer at Blue Language Call Center
October 1, 2019 - October 8, 2025Produced logos, banners, flyers, and web banners using Adobe Creative Suite and Sketch, driving a 26% increase in web traffic and a 10% boost in sales. Supported senior designers in concept development and campaign execution, ensuring high-quality and brand-consistent marketing materials. Contributed to team brainstorming sessions, providing creative input that shaped successful design outcomes.
Junior Graphic Designer at Blue Language Call Center
October 1, 2019 - October 4, 2025Produced logos, banners, flyers, and web banners using Adobe Creative Suite and Sketch, driving a 26% increase in web traffic and a 10% boost in sales. Supported senior designers in concept development and campaign execution, ensuring high-quality and brand-consistent marketing materials. Contributed to team brainstorming sessions, providing creative input that shaped successful design outcomes.
Junior Graphic Designer at Blue Language Call Center
October 1, 2019 - October 4, 2025Produced logos, banners, flyers, and web banners using Adobe Creative Suite and Sketch, driving a 26% increase in web traffic and a 10% boost in sales. Supported senior designers in concept development and campaign execution, ensuring high-quality and brand-consistent marketing materials. Contributed to team brainstorming sessions, providing creative input that shaped successful design outcomes.
Education
Bachelor's Degree in Fine Arts at Alexandria University
January 1, 2013 - January 1, 2018Bachelor's Degree in Fine Arts at Alexandria University
January 1, 2013 - January 1, 2018Bachelor's Degree in Fine Arts at Alexandria University
January 1, 2013 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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